Copywriting isn't about being a clever writer. It's about understanding how people feel. It's about showing how a product or service will address thos...
View articleLouisville, CO-based consumer privacy firm PrivaSeek Inc. has established an openforum for developers called the Java Privacy Framework (JPF), aimed a...
View articleMountain View, CA-based Quote.com Inc. promoted Eric Merkow fromdirector, Eastern region advertising sales to director, national advertisingsales. Rea...
View articleLast week, Janet looked at what ad reps from other media are doing to break into Internet advertising. This week, she switches roles and looks at how ...
View articleSan Francisco-based Internet music service Spinner.com has joined VentureDirectWorldwide's @dVenture advertising network. Read More...
View articleThe most-clicked on ad for the week ending May 2 was from Lowestfare.com, with a2.6 percent click rate and an audience reach of 3.2 percent, according...
View articleNielsen and Net Ratings have teamed up to deliver detailed audience information on the Internet, and among the statistics they are keeping track of is...
View articleThe statistics below represent average activity for a Web user, as reported by Nielsen//Net Ratings Inc. Read More...
View articleIt's the most eagerly anticipated prequel in the history of cinema, and its trailers have already been blamed for clogging up networks around the worl...
View articleAustin, TX-based business information provider Hoover's Inc., publisher of Hoover's Online, named Jani Farlow Spede asvice president of advertising an...
View articleAdForce and MediaMetrix went public late last week, and the market sent bothcompanies skyward on their first day of trading. Read More...
View articleTravel e-commerce is expected to reach $20 billion by 2001, a 700 percent increase over $2.5 billion in 1998, according to Internet travel research by...
View articleBoca Raton, FL-based International Internet Inc. signed with ad network Flycast Communications to purchase 20million banners to advertise Internet cig...
View articleIndependent film producer New Line Cinema signed a marketing deal with America Online that the companies said"represents the largest online-only upfro...
View articleNielsen//NetRatings, the Internet measurement service from Nielsen MediaResearch and NetRatings Inc., signed America Online as a client and said the o...
View articleAd network 24/7 Media selected Newtown Square,PA-based Naviant Technology Solutions to design anddevelop its next-generation ad targeting database sys...
View articleA couple of weeks ago Nick stuck his neck out by saying online incentives wouldn't produce customer loyalty. He also predicted he'd get feedback on th...
View articleE-mail marketing company Digital Impact Inc. and customercommunications firm Kana Communications formed a strategicmarketing alliance to offer a solut...
View articleSanta Clara, CA-based USWeb/CKS acquired Modern BusinessTechnology (MBT), a provider of IT consulting services based in Schaumburg,IL. Financial terms...
View articleImpressed by all the hype about the growth of Internet ad spending? Here's alittle reality check. Read More...
View articleStreaming media company RealNetworks Inc. launched a new rich mediaadvertising solution called the RealSystem G2 Advertising Application thatintegrate...
View articleCupertino, CA-based banner exchange HyperBanner said it has secured $4million in equity financing from investment banking firm Hambrecht & Quist. Read...
View articleA study by Pro-Active estimated that 2.8 million people now have Internet access in the Netherlands. In the two-week period of the survey, 80 percent ...
View articlePalo Alto, CA-based online brokerage E*TRADE Group Inc. extended its relationshipwith America Online through an additionalmultimillion-dollar marketin...
View articleWhat's the role of today's media planner? If Tom had to sum it up in one sentence it would be: Find the most efficient ways to reach or exceed the cli...
View articleThe latest results of Healtheon Corp.’s Internet Survey of MedicineTM revealed that 85 percent of physicians surveyed are currently using the In...
View articleISP call failure rates in the UK have more than doubled compared to the last quarter of 1998, according to the UK BenchMark Report by Inverse Network ...
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