Survey: Some Advertisers Actually Cut Web Outlays in '98
Media

Survey: Some Advertisers Actually Cut Web Outlays in '98

27y Beth Cox

Survey: Some Advertisers Actually Cut Web Outlays ...

A new study by the Association of National Advertiserssaid that the percentage of companies surveyed that advertise online slippedfrom 68 percent in 1...

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Modem Media.Poppe Tyson Posts 1Q Loss of $473,000
Media

Modem Media.Poppe Tyson Posts 1Q Loss of $473,000

27y Beth Cox

Modem Media.Poppe Tyson Posts 1Q Loss of $473,000

Norwalk, CT-based agency Modem Media.Poppe TysonInc. posted a net loss of $473,000 for the quarter ended March 31, itsfirst quarter as a public compan...

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Bluefly Signs Ad Deal With MSN.com
Media

Bluefly Signs Ad Deal With MSN.com

27y Beth Cox

Bluefly Signs Ad Deal With MSN.com

New York City-based Internet discount clothing retailer Bluefly Inc. signed an online advertisingdeal with MSN.com to become a merchant in the Clothes...

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NetZero and Looksmart to Create Co-Branded Site
Media

NetZero and Looksmart to Create Co-Branded Site

27y Beth Cox

NetZero and Looksmart to Create Co-Branded Site

Ad backed, free-to-the-user ISP NetZero Inc. and Web site directoryoperation Looksmart signed a multi-million dollardeal under which the two companies...

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NetGravity Partners with Nielsen//NetRatings
Media

NetGravity Partners with Nielsen//NetRatings

27y Beth Cox

NetGravity Partners with Nielsen//NetRatings

San Mateo, CA-based NetGravity entered a strategicpartnership with Nielsen//NetRatings that willallow it to provide joint customers with access to the...

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Bidnow.com Signs 500M Impression Deal With DoubleClick
Media

Bidnow.com Signs 500M Impression Deal With DoubleClick

27y Beth Cox

Bidnow.com Signs 500M Impression Deal With DoubleC...

Warminster, PA-based TV / Web auction firm bidnow.com launched a 500-million impressionad campaign with New York City-based DoubleClick Inc. Read More...

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AmeriComUSA Launches Broadcast Model for Internet Ads
Media

AmeriComUSA Launches Broadcast Model for Internet Ads

27y Beth Cox

AmeriComUSA Launches Broadcast Model for Internet ...

Arroyo Grande, CA-based AmeriComUSA Inc. launched its AdCastand TrueManagement systems, providing non-scrollable, rich media e-billboardsthat stay on ...

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American Drug Stores Inc. Signs Coupon Deal
Media

American Drug Stores Inc. Signs Coupon Deal

27y Beth Cox

American Drug Stores Inc. Signs Coupon Deal

American Drug Stores Inc., a national drug chain whose retail operations include Osco Drug andSav-on drugs, has partnered with planet U to provide sho...

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Banking, Insurance Gain Interest
Marketing

Banking, Insurance Gain Interest

27y Michael Pastore

Banking, Insurance Gain Interest

Consumers are becoming more comfortable with online shopping for a variety of goods and services, according to a study conducted by Opinion Research C...

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Ubarter.com Signs With MWW Group, MWW/Savitt
Media

Ubarter.com Signs With MWW Group, MWW/Savitt

27y Beth Cox

Ubarter.com Signs With MWW Group, MWW/Savitt

Ubarter.com signed with The MWW Group and MWW/Savitt to spearhead theupcoming launch of its e-commerce business-to-business barter site. Read More...

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Citron Haligman Bedecarre Signs Women.com
Media

Citron Haligman Bedecarre Signs Women.com

27y Beth Cox

Citron Haligman Bedecarre Signs Women.com

San Mateo, CA-based Women.com Networks selected Citron Haligman BedecarreEURO RSCG (CHB) of San Francisco as its new offline advertising agencyof reco...

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Newspaper Sites Draw News Traffic
Audience

Newspaper Sites Draw News Traffic

27y Michael Pastore

Newspaper Sites Draw News Traffic

More than half of the Internet users looking for news online surf their way to newspaper sites, according to a survey done conducted by Scarborough Re...

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CondeNet Names Advertising Manager
Media

CondeNet Names Advertising Manager

27y Beth Cox

CondeNet Names Advertising Manager

Lydia Schinasi, who has been an account manager at CondeNet since August1997, was promoted to advertising manager, a newly created position. Read More...

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Top E-Commerce Sites Spending Big on Branding
Media

Top E-Commerce Sites Spending Big on Branding

27y Beth Cox

Top E-Commerce Sites Spending Big on Branding

A new industry study says the top 100 e-commerce sites spent an average $8.6million each last year to build their online brands and drive traffic toth...

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Promotions, New Hires at K2 Design
Media

Promotions, New Hires at K2 Design

27y Beth Cox

Promotions, New Hires at K2 Design

New York City-based K2 Design Inc. said that Andrea Remyn andJason Lucas have joined the interactive agency in the newly created positionsof director ...

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The Net and the 2000 Election
Ad Industry Metrics

The Net and the 2000 Election

27y Michael Pastore

The Net and the 2000 Election

[IC_ARTICLE_OBJECT [SHOW IC_Article_ID] “table1”] Much like the 1998 holiday season introduced online shopping to the world, the 2000 pr...

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Rewards-based Shopping Portal Launched
Media

Rewards-based Shopping Portal Launched

27y Beth Cox

Rewards-based Shopping Portal Launched

Menlo Park, CA-based ad-backed incentive marketer ebates.com launched an online shopping portal that connectsconsumers with online merchants and then ...

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BBBOnLine Awards 1st Kid's Privacy Seal to Nick.com
Media

BBBOnLine Awards 1st Kid's Privacy Seal to Nick.com

27y Beth Cox

BBBOnLine Awards 1st Kid's Privacy Seal to Nick.co...

The Arlington, VA-based BBBOnLine, a subsidiary of the Council ofBetter Business Bureaus (CBBB), awarded its first Kid's Privacy Seal toNickelodeon's ...

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WelcomeTo Search Engine Hires Brodeur Porter Novelli
Media

WelcomeTo Search Engine Hires Brodeur Porter Novelli

27y Beth Cox

WelcomeTo Search Engine Hires Brodeur Porter Novel...

Vancouver, BC-based WelcomeTo Search Engine Inc., aprovider of Internet business directories and e-commerce solutions, signedhigh-tech public relation...

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Parents Fear Net's Influence
Audience

Parents Fear Net's Influence

27y Michael Pastore

Parents Fear Net's Influence

A national survey of parents in households with computers suggests that parents are deeply fearful about the influence the Internet has on their child...

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Fewer Companies Spending on Net Ads
Ad Industry Metrics

Fewer Companies Spending on Net Ads

27y Michael Pastore

Fewer Companies Spending on Net Ads

A study by the Association of National Advertisers (ANA) released at the @d:tech Conference predicts a strong year for Internet advertising, despite f...

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Targeting With Reach
Marketing

Targeting With Reach

27y Deborah Kania

Targeting With Reach

Deborah gives you an in-depth look at using advertising networks to reach a great number of people within your target audience. The networks can give ...

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YesMail Launches Permission E-Mail Network
Media

YesMail Launches Permission E-Mail Network

27y Beth Cox

YesMail Launches Permission E-Mail Network

Known for the past four years as WebPromote, YesMail.com launched its YesMail Permission Email Network, a newpermission-based e-mail marketing solutio...

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ClickRewards Membership Reaches One Million
Media

ClickRewards Membership Reaches One Million

27y Beth Cox

ClickRewards Membership Reaches One Million

San Francisco-based Netcentives Inc., a developer ofloyalty, direct-marketing and promotion programs, said its ClickRewardsShopping Network has reache...

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Jupiter to Ad Buyers: Wake Up and Check the Data
Media

Jupiter to Ad Buyers: Wake Up and Check the Data

27y Beth Cox

Jupiter to Ad Buyers: Wake Up and Check the Data

New York City-based Jupiter Communications said that a new studyfound that only 22 percent of media buyers make optimal use of clickstreamdata -- info...

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Andover.Net Adds 25 Advertisers in First Quarter
Media

Andover.Net Adds 25 Advertisers in First Quarter

27y Beth Cox

Andover.Net Adds 25 Advertisers in First Quarter

Acton, MA-based IT online network Andover.Net said it added 25 advertisers inthe first quarter to its network of sites that provide information, softw...

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Sequent Launches Online, Print Campaign
Media

Sequent Launches Online, Print Campaign

27y Beth Cox

Sequent Launches Online, Print Campaign

Beaverton, OR-based Sequent Computer Systems Inc. launched aglobal advertising campaign including online and print ads in nationalbusiness and compute...

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