San Francisco-based Web site directory company Looksmart named Derek Malmquist as vicepresident of brand marketing and said it will launch a multi-mil...
View articleLouisville, CO-based PrivaSeek Inc. launched the beta versionof its information control solution that allows consumers "to protect,control and gain va...
View articleWhen online marketers ask Tom about low-cost ways to boost their presence online, he recommends logfile analysis and link-checking as a regular weekly...
View articleNew York City-based DoubleClick Inc. said its quarterly netloss narrowed to 18 cents a share, including a relocation charge, versus aloss of 21 cents ...
View articleThe usual debate on the efficacy of web banners has reached a new level. Poor, blighted web banners are maligned and defended with equal vigor, as if ...
View articleNew York City-based DoubleClick Inc. said its quarterly netloss narrowed to 18 cents a share, including a relocation charge, versus aloss of 21 cents ...
View articleComet Systems said its patent-pendingComet Cursor technology is the centerpiece of a first-ever cursor ad campaignfor The Real Yellow Pages ONLINE fro...
View articleNew media content provider MediaX Corp.Thursday announced it has tapped Adsmart to sell advertising on MediaX'snetwork of entertainment and e-commerce...
View articleWhat, exactly, IS an impression? What constitutes a click? Has anyone figured it out? Well... actually, yes. Here's the second of a three-part series ...
View articleYellow pages ad marketer R.H. Donnelleyand DoubleClick Thursday announcedan alliance to target local users in a Cincinnati/northern Kentucky Webadvert...
View articleThe average CPM rates for Web advertising fell only 0.5 percent in the first quarter of 1999, according to the First Quarter Online Advertising Report...
View articleDoubleClick Inc., a leading provider of globalInternet advertising solutions, has selected MTI's Fibre Channel-based storagesystems to support the com...
View articleWeb Sites seeking advertising continues to grow at an enormous rate, according to the latest report released by AdKnowledge. Read More...
View articleWith the summer concert season quickly approaching, MP3.com is teaming up with music retailer Best Buy Co., Inc. to sponsor an upcomingtour featuring ...
View articleIn an effort to address the globality of Internet advertising, the Internet Advertising Bureau (IAB) will hold its inaugural European Leadership Dinne...
View articleA study by Cyber Dialogue and Booz-Allen & Hamilton found that consumers today rely significantly less on the traditional offline broker structures fo...
View articleCMGI subsidiary Adsmart this weekannounced a new division dedicated to improving the profitability of Web sites. Read More...
View articleWhat's the future of opt-in email, personalization, web advertising and promotion? Deborah made some predictions way back in 1997...and the future is ...
View articleAs rich media advertising grows at a booming rate, @Home Network has been working to help facilitate that growth. Read More...
View articleRich LeFurgy, one of the early leaders in the Internet's advertising industry, has joinedThe Walden Group, a San Francisco-based venture capital firm,...
View articleSince adding streaming audio technology to its banner ads, MyPoints.com, Inc. said its clickthrough rates have seen a fivefold increase. Read More...
View articleBy the age of 12, most children are free to log onto the Internet with little or no parental supervision, according to a national study of families wi...
View articleA mis-attributed quote last week on sample size, pep talks on selling advertising, search engines' lack of editorial integrity and unfair relevancy te...
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View articleFirst-time Internet users will be older, less affluent, and more feminine in 1999, according to market research from Inteco. Read More...
View articleReston, VA-based PC Data launched @PCData, a Webaudience measurement tool that tracks the online habits of 24,000 people inthe U.S. and Canada. Read M...
View articleSan Francisco-based ad networkFlycast Communications Corp. added fourveteran executives to its management team. Read More...
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