If a viewer checking local weather on MyYahoo! opens a full screen fat media window, downloads a coupon, makes an immediate purchase and also remember...
View articleMicrosoft was the top Web advertiser by banner impression for the week endingApril 18, according to the Nielsen//NetRatings syndicatedad research serv...
View articlePreparing for its version 2.0 launch this July, home electronics retailingsite etown.com launched a series of advertisingtests and research studies to...
View articleBelgian Internet brands need to work on their online and off-line promotion in order to increase their awareness, because American brands are stronger...
View articleIf you write a sloppy intro to an ad or article in a newspaper, your crime will be at the bottom of the cat's litter tray by the end of the day, anywa...
View articleGlobalNet Financial.com Inc. in London and 24/7 Media Europe signed anexclusive worldwide sales representation agreement for UK-iNvest.com, scheduled ...
View articleTelevision commercials for online brokerages that present overly optimisticvisions of potential stock market riches are drawing attention fromregulato...
View articleExperienced ad sales people are eager to make the move into Internet ad sales, but hiring managers want Internet experience. Janet tells you how to ge...
View articleManchester, NH, Eastern Mountain Sports (EMS) has retained http://www.imgroup.net (IMG) as aninteractive agency to building brand awareness and traffi...
View articleVancouver, BC-based Uniglobe Travel Online Inc. said it hasadded search site AltaVista to its marketing campaign.Spending was not disclosed. Read More...
View articleSan Francisco-based incentive marketing company MyPoints.com Inc. merged its MyPoints andBonusMail membership programs to integrated direct marketing ...
View articleA new industry study predicts banner ads, which accounted for 52 percent of alladvertising dollars on the Internet in 1998, will decline in importance...
View articleLargo, FL-based Internet toy retailer >Netoy.com Corp. said it plans a three-monthadvertising campaign with Lycos Inc. Read More...
View articleHow effectively can online customers be turned into regular customers at ecommerce sites through the use of incentives? Nick sticks his neck out with ...
View articleNot long ago, the biggest technical decision an Internet business had to make was choosing the right HTML editor. As web sites became more sophisticat...
View articleSan Mateo, CA-based NetGravity Inc. reported a net loss forthe first quarter ending March 31 of $3.75 million, or $0.28 per share,compared to a net lo...
View articleWestlake Village, CA-based NetZero Inc. a free, ad-backed ISP, namedmarketing veteran Mark R. Goldston as chairman CEO. Read More...
View articleOrlando, FL-based Lists.com Inc. said it is developing a searchengine and directory for e-mail lists on the Internet and is also developinga commercia...
View articleInternet sports sites are becoming more important to female Web users, according to a survey by NPD Online Research. Read More...
View articleJohnston, RI-based Micro Laboratories Inc. said its planned onlinenutritional supplement store, VitaminKingdom.com, has signed an exclusivesponsorship...
View articleDallas-based Wyndham Hotels & Resorts has signed with iVillage.com as the network's business travelchannel sponsor, making it the first hotel company ...
View articleUSADATA.com will unveil InterWatch Electronic 2.0 (IWE2), a Web portaloffering access to an extensive online advertising database, at the WebAdvertisi...
View articleKodak, Honda and Konami have signed on as primary sponsors of "Baseball's 100Greatest Players," a joint production of The Sporting News and NBC.Some v...
View articleCleveland, OH-based online computer products retailer CompSource Inc. said it has signed withInternet Marketing Group Inc. of Florida "for virtually a...
View articleWhy are lots of companies still afraid to advertise online? Maybe corporate decision makers don't trust ad metrics, or they don't know exactly how onl...
View articlePhiladelphia-based USABancShares' new Internet banking operation, USABanc.com signed with Doubleclick Inc. to begin a nationalonline advertising campa...
View articleInternet-based e-commerce will skyrocket, but only companies that develop and implement entirely new business models will succeed, according to a repo...
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