If you are interested in expanding your brand through e-mail, Kathleen Burke has one word for you: "Database." But retailers need to make sense of tha...
View articleA survey of 30,000 consumers in 30 nations by Roper Starch Worldwide found that the US not only has the fastest-growing number of Internet users, but ...
View articleA number of issues were visited and re-visited on industry discussion lists last week. Read More...
View articleSan Mateo, CA-based NetGravity, a provider of onlinemarketing and advertising management solutions, named Eric W. Spivey, 38, aspresident and chief ex...
View articleInternet advertising revenue continues its climb up the ladder of traditional media outlets with $1.92 billion in revenue, surpassing the estimated $1...
View articleIs your company's web site a pot of gold or a money pit? Do you know how people use it, and what's happening on it? If not, you're wasting your web in...
View articleIdaho-based computer retailer Micron Electronics Inc. named SanFrancisco-based Goldberg MoserO'Neill as its worldwide advertising agency of record. Re...
View articleLaguna Niguel, CA-based eCommercial.com launched a rich mediacampaign for audiohighway.com targeting bothInternet advertisers and advertising agencies...
View articleBeverly Hills, CA-based BigMailBox.com Inc. launched a site that offers advertising supportede-mail services to enable Web site owners to offer free, ...
View articleThe Home and Garden category attracts the highest percentage of first-time buyers, followed by the Gift category according to analysis by BizRate.com....
View articleThe Internet Advertising Bureau said itsfigures show that ad revenues more than doubled in 1998, reaching anestimated $1.92 billion. Read More...
View articleAtlanta-based ISP MindSpring, aiming to reach those notalready online, andJacor Radio stations plan to launch a promotion in May that will give away 1...
View articleNielsen//NetRatings, theInternet measurement service from Nielsen Media Research and NetRatings Inc.,said the most clicked upon banner ad for the week...
View articleTransit Gloria Media, a St. Paul,MN-based interactive services company, said it is launching The Transit GloriaNetwork, which it called "a META-Advert...
View articleAlmost 2.75 million Spaniards over age 14 now have Internet access, according to a survey by AIMC. Only 500,000 new Spanish users have logged onto the...
View articleLaguna Niguel, CA-based eCommercial.com said that its common stock has begunpublic trading on the OTC Bulletin Board under the symbol "ECRL." Read Mor...
View articleSan Francisco-based specialty retailer The Sharper Image selected LinkShare Corp. to develop and manage itsnew Internet affiliate marketing program. R...
View articlePhiladelphia, PA -based Internet services company US Interactive Inc. and affiliatemarketing company Be Free Inc. formed an alliance intended togenera...
View articleAdult-themed advertisements on one area of free Web site community GeoCities is causing an uproar amongsome members who accuse the company of a double...
View articleSanta Clara, CA-based USWeb/CKS named Keith Schaefer, formerlyits executive partner for the Northwest region, to lead the company's newworldwide busin...
View articleHoffman Estates, IL-based search engine directory site Searchpower.com signed with SanFrancisco-based ad network Flycast Communications. Read More...
View articleA while back, Nick used to get really excited about the concept of community on the Net. But if he had a wad of cash to build a new category or busine...
View articleSan Mateo, CA-based NetGravity said Internet publishers andnetworks in Latin America including Cade and Zaz in Brazil, InfoAcces inMexico and Prima in...
View articleSan Francisco-based Rent Net signed a three-year advertisingagreement with truck rental company Ryder TRS (a division of Budget GroupInc.), extending ...
View articleA study of customer satisfaction with the work of interactive services firmssays that one in three companies has ended Internet projects because of po...
View articleGlobal banner exchange network HyperBanner relocated its corporateheadquarters from Haifa, Israel to Cupertino, CA. Read More...
View articleThe winner of the most Compelling Creative for the ClickZ Challenge was K2 Design in New York City, which narrowlyedged out Silicon Valley's Beyond In...
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