International Chamber Ad Rules Gain Support
Media

International Chamber Ad Rules Gain Support

27y Beth Cox

International Chamber Ad Rules Gain Support

The Paris-based International Chamber ofCommerce said that rules governing advertising and marketing over the Internethave been endorsed by more than ...

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Mistakes And Betrayals
Email

Mistakes And Betrayals

27y Nick Usborne

Mistakes And Betrayals

Be sure that you and everyone you work with fully understand the difference between making a mistake and betraying a trust. Mistakes you can recover f...

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PC FREE Appoints The Mesa Group as AOR
Media

PC FREE Appoints The Mesa Group as AOR

27y Beth Cox

PC FREE Appoints The Mesa Group as AOR

New Hampshire-based PC FREE said it has appointed The Mesa Group in New York City as its adagency of record. Read More...

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Six Million Victims of Web Fraud
Audience

Six Million Victims of Web Fraud

27y Michael Pastore

Six Million Victims of Web Fraud

Six million online consumers have been victims of credit card-related fraud or unauthorized use on the Web, according to a study conducted by Louis Ha...

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Popular Sites at Work
Audience

Popular Sites at Work

27y Michael Pastore

Popular Sites at Work

According to Web measurement firm Media Metrix, in the month of April 1999, Internet users spent 37 percent more time on the Internet at work than at ...

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Washington State ISP Sues Over Spam
Media

Washington State ISP Sues Over Spam

27y Beth Cox

Washington State ISP Sues Over Spam

An ISP in the state of Washington is suing a mortgage company that it hasaccused of flooding it with misleading junk e-mail in violation of a statelaw...

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TRIP.com Names Barnhart/CMI and TBS Media as AOR
Media

TRIP.com Names Barnhart/CMI and TBS Media as AOR

27y Beth Cox

TRIP.com Names Barnhart/CMI and TBS Media as AOR

Denver-based travel site TRIP.com named Denver-based Barnhart/CMI Marketing, Advertising andPublic Relations and New York City-based TBS Media Managem...

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Mommy, Where Does Content Come From?
Media

Mommy, Where Does Content Come From?

27y Greg Sherwin and Emily Avila

Mommy, Where Does Content Come From?

Content drives the web. Or so would writers have you believe. But where does web content come from? The content fairy? Greg and Emily go hunting for a...

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Cross-Platform E-Mail Campaign Tracker Launched
Media

Cross-Platform E-Mail Campaign Tracker Launched

27y Beth Cox

Cross-Platform E-Mail Campaign Tracker Launched

Atlanta, GA-based Socketware Inc. released Accucast, an enterprise-level, e-mailmarketing and messaging management application designed to run on anyp...

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Top 50 Digital Media Web Sites and Properties of April 1999
Audience

Top 50 Digital Media Web Sites and Properties of April 1999

27y Michael Pastore

Top 50 Digital Media Web Sites and Properties of A...

Here are the Top 50 Digital Media Web sites and properties for the month of April 1999 ranked by unique audience according to Media Metrix. These rank...

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VentureDirect Worldwide Named Online AOR for drkoop.com
Media

VentureDirect Worldwide Named Online AOR for drkoop.com

27y Beth Cox

VentureDirect Worldwide Named Online AOR for drkoo...

New York City-based VentureDirect Worldwide was namedonline agency of record for drkoop.com, a consumer-oriented Internethealthcare network headed by ...

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GetSmart.com Launches TV Campaign
Media

GetSmart.com Launches TV Campaign

27y Beth Cox

GetSmart.com Launches TV Campaign

Burlingame, CA-based consumer and business borrower marketplace GetSmart.com launched a national TVadvertising campaign to continue to broaden brand a...

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Case Studies for Innovative Branding: Fashion
Marketing

Case Studies for Innovative Branding: Fashion

27y Bobbie Halfin

Case Studies for Innovative Branding: Fashion

Innovative marketers use integrated sponsorships to build their brands. Bobbi highlights the benefits of Alloy Online's recent partnership with Sevent...

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Can You Be Over 40 And, Like, You Know, Dope With The Web?
Media

Can You Be Over 40 And, Like, You Know, Dope With The Web?

27y Chris Maher

Can You Be Over 40 And, Like, You Know, Dope With ...

In business, Chris has met 55-year-olds who understood more about the web than 27-year-old online marketing managers. And he's also butted heads with ...

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Staples Signs With Be Free for Affiliate Marketing
Media

Staples Signs With Be Free for Affiliate Marketing

27y Beth Cox

Staples Signs With Be Free for Affiliate Marketing

Marlborough, MA-based Be Free Inc. signed an agreement with officesupply store operator Staples Inc. to serve as Staples.com's exclusive affiliate pro...

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European Internet Usage Remains Low
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European Internet Usage Remains Low

27y Michael Pastore

European Internet Usage Remains Low

Low Internet usage remains a problem across Europe, despite the frenzy surrounding free Internet access, according to research by Jupiter Communicatio...

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VIDS Powers Flycast Network at AboveNet
Media

VIDS Powers Flycast Network at AboveNet

27y Beth Cox

VIDS Powers Flycast Network at AboveNet

High-bandwidth systems integrator VIDS Technologies Inc. and AboveNet Communications installed a turnkey,high bandwidth service for the Flycast Commun...

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Taming The 900-Pound Gorilla
Media

Taming The 900-Pound Gorilla

27y Tom Hespos

Taming The 900-Pound Gorilla

Any of you other media folks starting to get a little ticked at the 900-pound gorillas in this space? Come onTom knows you are. When media buyers find...

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GoingOnce.net Signs MetaCrawler Sponsor Pact
Media

GoingOnce.net Signs MetaCrawler Sponsor Pact

27y Beth Cox

GoingOnce.net Signs MetaCrawler Sponsor Pact

Coral Springs, FL-based AllnetServices.com Corp. said the company has signedan online sponsorship agreement with Go2Nnet Inc. for its GoingOnce.net au...

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Psst! Want a Peek at the Competition's TV Spots?
Media

Psst! Want a Peek at the Competition's TV Spots?

27y Beth Cox

Psst! Want a Peek at the Competition's TV Spots?

Competitive Media Reporting (CMR) in New YorkCity launched AdFlash.cmr.com, a newWeb-based productthat allows client advertisers and agencies to see a...

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Former CEO of Metromail Joins AdForce Board
Media

Former CEO of Metromail Joins AdForce Board

27y Beth Cox

Former CEO of Metromail Joins AdForce Board

Cupertino, CA-based AdForce Inc. said that Barton Faber, asenior executive in the database marketing industry, has joined the company'sboard of direct...

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K2 Design Posts Loss But Revenues on the Rise
Media

K2 Design Posts Loss But Revenues on the Rise

27y Beth Cox

K2 Design Posts Loss But Revenues on the Rise

New York City-based K2 Design Inc. reported a net loss for thefirst quarter ended March 31 of $681,481, or 20 cents per basic share,compared to net in...

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Online Consumer Electronic Sales to Soar
Audience

Online Consumer Electronic Sales to Soar

27y Michael Pastore

Online Consumer Electronic Sales to Soar

The Consumer Electronics Manufacturers Association (CEMA) has released a study indicating that Internet sales of traditional consumer technologies to ...

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Online Small Business Orders Up
Audience

Online Small Business Orders Up

27y Michael Pastore

Online Small Business Orders Up

The US Small Business Internet Survey from Cyber Dialogue found that 427,000 small businesses went online between the first quarter of 1998 and the fi...

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Looksmart Launches One-to-One Banner Exchange
Media

Looksmart Launches One-to-One Banner Exchange

27y Beth Cox

Looksmart Launches One-to-One Banner Exchange

San Francisco-based Web directory company Looksmart launched a free one-to-oneadvertising banner exchange program that it said "will double the indust...

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Adsmart Signs Lowestfare.com as Network Partner
Media

Adsmart Signs Lowestfare.com as Network Partner

27y Beth Cox

Adsmart Signs Lowestfare.com as Network Partner

Andover, MA-based Adsmart said that Las Vegas-based discounttravel services marketer Lowestfare.com has joined the onlineadvertising network. Read Mor...

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MediaVest Signs 7-Year Pact With Nielsen Media Research
Media

MediaVest Signs 7-Year Pact With Nielsen Media Research

27y Beth Cox

MediaVest Signs 7-Year Pact With Nielsen Media Res...

New York City-based MediaVest Worldwide Inc., one of the world's largestmedia management companies, signed a seven-year, full-service contract with Ni...

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