Utah-based 1-800 CONTACTS Inc., a directmarketer of contact lenses, selected the San Francisco office of Saatchi &Saatchi as its first agency-of-recor...
View articleCreating buyer preference -- gaining mind share of the purchasing netizen through effective branding -- is essential for web business success. But the...
View articleWhen it comes to e-mail, UK Internet users are ahead of the European pack, according to research by BMRB International. Read More...
View articleOffice Depot Inc. signed a one-year advertising and promotion agreement withAmerica Online that will make OfficeDepot.com available to more than3.5 mi...
View articleNorfolk, VA-based Trader Online signed an advertisingagreement with General Motors designed to aid GM dealers in marketing the GMCertified Used Vehicl...
View articleHere are the Top 25 Web sites for the month of March 1999 accessed from home and work according to Media Metrix. Read More...
View articleCable ISP @Home Network and Motorola Inc. launched a nationaladvertising campaign aimed at showing how the cable industry is making theInternet readil...
View articleResearch done in the UK found that Web users who configure, personalize or register on Web sites are more than twice as likely to buy online than thos...
View articleNielsen//NetRatings said itsInternet research sample now has more than 14,000 members under measurement,an increase of 6,000 in less than a month. Rea...
View articleSan Francisco-based incentive marketer Netcentives Inc. said it has secured$24 million in its latest round of funding. Read More...
View articlePhoenix-based Creativision Publishing Corp.launched an online ROI analysis and reporting service, the first in a suiteof subscription services that wi...
View articleReward marketing company Netcentives Inc. has teamed with Internet couponfirm coolsavings.com inc. to create the "Click, Clip and Fly" program. Read M...
View articleMeasurement is important to drive the growth of the ad business. But it's not something that advertisers can do alone. It requires both ad-based and s...
View articleWhat's the key to customer service these days? It's not a friendly smile and an earnest, 'Have a nice day! Read More...
View articleMaintaining a good relationship with your customers has never been more important than in the digital age. How's APS fare on customer service accordin...
View articleJersey City, NJ-based online retailer CyberShop International Inc. signed astrategic marketing agreement with Go2Net Inc., the network of branded,tech...
View articleThe Japanese consumer e-commerce market will be worth 3 trillion yen (approximately $24.7 billion US) in 2003, according to a study by Japan's Interna...
View articleMarlborough, MA-based affiliate marketer Be Free Inc. said it has received $25million in a second round of venture capital financing from Highland Cap...
View articleClothing company American Eagle Outfitters Inc. selected i33 communications, a division of Bethesda,MD-based AppNet Inc., as its interactive agency of...
View articlePrivacy concerns still lead the list of issues effecting e-commerce according to a nationwide study, but most online consumers have put their fears as...
View articleHow do you write email that cuts cleanly through the mumbo jumbo of mass marketing and enhances customer relations... while also boosting sales? Follo...
View articleAndover, MA-based Adsmart, a majority-owned subsidiary ofCMGI Inc., has added more than 30 new brand name Web sites to its interactiveHispanic adverti...
View articleLargo, FL-based toy and collectible retailer Netoy.com Corp. signed an ad contract with DoubleClick for a three-month campaign. Read More...
View articleNew Haven, CT-based SendFree launched what it calls "theInternet's first autoresponder ad exchange." Read More...
View articlePhiladelphia-based Marcom Exchange launched as a newonline community and resource site for marketing communicationsprofessionals. Read More...
View articleNew York City-based loyalty marketer FreeRide Media LLC said it has closed onventure capital funding in excess of $10 million. Read More...
View articleA February 1999 study done by Croatian research firm IPSA found that there were 185,000 active Internet users in Croatia. Active users are those that ...
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