"Winning Internet Strategies, Today's Marketing Imperative" will be the themefor the next @d:tech conference, in San Francisco May 3-5 at the HyattEmb...
View articleAd network Adsmart in Andover, MA said it has added 20new brand name Web sites, bringing the total number of impressions undercontract to more than 1....
View articleAllAdvantage.com launcheda new ad-backed service that pays Internet users to be online in exchange forputting theAllAdvantage.com Viewbar at the botto...
View articleTargeted direct mail marketing company Advo Inc. and Web coupon company CoolSavings said they will jointly testmarket a co-branded local coupon Web si...
View articleThe global Internet population will reach 250 million in 2002, and 300 million by 2005, according to a report by Datamonitor. Read More...
View articleSan Francisco-based Online Partners launched eCommunity,a program "that allows advertisers to target, test, refine and deliveradvertising and promotio...
View articleMany of The Ad Council's greatest public-service TV spots will be archived andavailable on the Web through a new relationship with FasTV.com, a search...
View articleA survey of managers that have used Internet-based training (IBT) found they would overwhelmingly recommend it to those who haven't used it. Read More...
View articleThe Internet is still a brand new medium, and most web marketers are focused on driving traffic. But what happens once you get them there? Deborah tel...
View articleMicrosoft Corp.'s MSN Expedia travel service signed marketing agreements withStarwood Hotels and Resorts Worldwide, Hyatt Hotels and Resorts andTravel...
View articleBright Light Technologies, makers ofanti-spam software and e-mailprograms, has formed partnerships with a slew of industry players,including Netscape,...
View articleIt's important to have a baseline understanding of offline media to get the most response out of any traditional advertising campaigns you might consi...
View articleNew York City-based 24/7 Media Inc. launched 24/7 Promotions, aturnkey online direct marketing service "that generates qualified customerleads while l...
View articleA recently published study shows that banner advertising is at least as effective as television commercials when it comes to branding. For Chris Maher...
View articleA survey of 300 companies with revenue over $100 million by International Data Corporation found that the companies plan on spending more money on Int...
View articleToronto-based Bid.Com International Inc. said it will introduce advertising onits Canadian site, using a new interface designed to accommodate banner ...
View articleReno, NV-based PayForView.com Inc.signed an ad repagreement with New York based AirTime Interactive, a boutiqueadvertising firm with Internet experien...
View articleLate last year, and with little fanfare in America, a milestone in telecommunications occurred. Data transfer surpassed voice in the United States. Ye...
View articleLondon-based Scoot.com Plc signed an agreement with 24/7 Media Europe to market a substantialpart of its banner advertising and sponsorship inventory,...
View articleSanta Barbara, CA-based cost-per-click advertising network ValueClick said it has signed seven newadvertisers and is now serving over 12 million adver...
View articlePharmaceutical company Glaxo Wellcome Inc. named Young & Rubicam's The MediaEdge as its general market media buying and planning agency of record andM...
View articleSo how much of your money do you invest in the written word on your web site? You know, those things that transform your site from being a patchwork o...
View articleWarner Bros. Online Monday sealed a three- year marketing alliance with eBay, integrating the auction site throughoutthe Warner Bros. Online entertain...
View articleLast week Janet generated some strong feedback from readers -- who insisted that good sales managers are those who spend their time selling. And Janet...
View articleReeling from a management restructuring, New York City-based K2 Design Inc. posted a net loss for thefourth quarter ending Dec. 31 of $1.46 million, o...
View articleHouston-based Intermallamerica.com signed anadvertising and promotion agreement with Yahoo! for front-page marketing five days eachmonth beginning thi...
View articleNick really believe in the importance of "being there" on your site. His premise was that if visitors don't get a sense that you're there at the "stor...
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