Why will visitors come to your site? The answer lies in something called "value-added marketing." And on the web, value-added usually means adding, we...
View articleThe MSN HomeAdvisor online realestateservice, a guide to finding homes and loans, launched a promotion to give awaya free personal computer system to ...
View articleChicago-based Quantum LeapCommunications Inc.launched a new branding campaign, for Microsoft's online opinion magazine, Slate. Read More...
View articleOLAF--the On Line Advertising Forum--launched OLAF 5.0, the newest version of the onlinemarketing resource. Read More...
View articleFort Washington, PA-based music retailer CDnow signed a multi-year, multi-milliondollar agreement with First USA, the world's largest Visa creditcard ...
View articleAdvertising giant The Interpublic Group of Companies Inc. Wednesday made a $20 million equity investment ininteractive agency Icon Medialab Internatio...
View articleLos Angeles-based pay-per-click company PennyWeb delivered PennyWeb 3.0, updated todeliver real-time reports. Read More...
View articleCareer site HotJobs.com Ltd. andonline brokerage E*TRADE Group Inc. signed an extensive co-branding agreement to supply E*TRADE customers and members ...
View articleSan Francisco-based Snap LLC, theInternet portal company from NBCand CNET, signed new content and advertising partnerships for a new, freeportal servi...
View articleNew York City-based DoubleClicksaid it has formalized astrategic partnership with broadband pioneer Comcast Online Communications in amove to develop ...
View articleNielsen Media Research Inc. and NetRatings Inc. launched a new servicecalled Nielsen//NetRatings for tracking and measuring Web audiences, combiningba...
View articleCable Internet provider Road Runner Tuesday named DoubleClick Inc. its ad serving solutions provider. Read More...
View articleConsumers will obtain 8.9 million loans and credit cards over the Internet by 2003, representing more than $167 billion in receivables, according to a...
View articleA major shopping study has found that 39 percent of those with access to the Internet spend less time at the mall and local stores because they can ea...
View articleSan Francisco-based Adauction.comlaunched a new servicecalled Opportunity Exchange, which offers ad inventory 24 hours a day, sevendays per week, and ...
View articleSouth Plainfield, NJ-based All American Food Group Inc. said it has completedarrangements for several new products to be included on its planned thego...
View articleThe household Internet penetration rate in the US is at 25 percent, and should be close to 67 percent by the end of 2003, according to The Yankee Grou...
View articleLaurel, MD-based iAtlas Corp., adeveloper of technologieswith the ability to find, refine and verify Internet business information,signed an agreement...
View articleWhat's it really take to succeed in the online ad business? Technical competency, industry contacts, killer instinct? Yeah, yeah...but also characteri...
View articleSanta Monica, CA-based iMALL Inc., creator of the product-basedsearch engine, Stuff.com, began an advertising campaignSunday in "The Net's Best," a fu...
View articleNew York City-based community site operation theglobe.com signed on as the exclusiveInternet sponsor of the Fourth Annual Red Bull Xtreme Snowboarding...
View articleGateway Learning Corp. of San Francisco, which markets the Hooked-on-Phonicsreading program, signed a multi-year, multi-million dollar ad agreement wi...
View articleWhat's the ideal role for an advertising sales manager? Should the sales manager have personal territory and revenue goals? And what's a sales manager...
View article24/7 Media Europe said it has expanded its operations in France under the newdirectorship of Pascal Gayat, former sales director at 24/7 Media France....
View articleNearly half of the Internet users who use coupons have said they are familiar with online coupons, according to a new report by NPD Online Research. R...
View articleOkay, so you don't really want to read about dating on ClickZ. But Nick sure makes sense when he says that dating isn't entirely unlike the wooing you...
View articleTo mark its third anniversary as a digital media measurement firm,Media Metrix said it is issuing a seriesof data summaries to highlight the depth and...
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