Top Secure Mode Sites and Categories
Audience

Top Secure Mode Sites and Categories

27y Michael Pastore

Top Secure Mode Sites and Categories

Most e-commerce sites keep their sales figures locked away in a vault, leaving us to take a guess based on the number of visitors they receive. But th...

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DoubleClick Rises After Declaring 2-for-1 Stock Split
Media

DoubleClick Rises After Declaring 2-for-1 Stock Split

27y Beth Cox

DoubleClick Rises After Declaring 2-for-1 Stock Sp...

Shares of ad network DoubleClick Inc. rose 23 percent Fridayafter the company said it plans a 2-for-1 stock split. Read More...

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ValueClick Chairman to Take On More Active Role
Media

ValueClick Chairman to Take On More Active Role

27y Beth Cox

ValueClick Chairman to Take On More Active Role

Cost-per-click ad network ValueClick in Santa Barbara, said thatits board chairman since July 1998, former Best Internet CEO Jim Zarley, willtake a mo...

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Breathing Lessons
Marketing

Breathing Lessons

27y Nick Usborne

Breathing Lessons

Nick loves white space, but doesn't see too much of it online. "We're 'painting on a small canvas' anyway, and we're loath to leave any space on that ...

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24/7 Media Europe to Beef Up Benelux Operations
Media

24/7 Media Europe to Beef Up Benelux Operations

27y Beth Cox

24/7 Media Europe to Beef Up Benelux Operations

24/7 Media Europe announced plans tostrengthen its operations in Benelux, including expanding its operating basein Brussels, establishing a new region...

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U S West Dex Signs With Flycast
Media

U S West Dex Signs With Flycast

27y Beth Cox

U S West Dex Signs With Flycast

U S WEST Dex, the directory publishing arm of U S WEST Inc., signed a three-year deal with San Francisco-based Web ad network Flycast Communications C...

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InterActive Agency Inc. Names Ad VP
Media

InterActive Agency Inc. Names Ad VP

27y Beth Cox

InterActive Agency Inc. Names Ad VP

Santa Monica, CA-based InterActive Agency Inc., which recentlyintroduced its new "iagency" corporate identity and Web site, said that WillAkerlof has ...

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How To Beat Cost-Plus-Zero
Email

How To Beat Cost-Plus-Zero

27y Nick Usborne

How To Beat Cost-Plus-Zero

There's a bunch of very aggressive retail sites selling at cost-plus-zero. And the "portailers" have this small advantage known as "reach." Is this th...

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DoubleClick Declares 2-for-1 Stock Split
Media

DoubleClick Declares 2-for-1 Stock Split

27y Beth Cox

DoubleClick Declares 2-for-1 Stock Split

New York City-based Internet ad network DoubleClick Inc., which has seen itsstock soar since the first of the year, said that its board of directors h...

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Stephen Zarrilli Named CEO of US Interactive
Media

Stephen Zarrilli Named CEO of US Interactive

27y Beth Cox

Stephen Zarrilli Named CEO of US Interactive

Internet services company US Interactive Inc. said that StephenZarrilli has been appointed chief executive officer of the firm. Read More...

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Web Syndication For The Masses
Media

Web Syndication For The Masses

27y Greg Sherwin and Emily Avila

Web Syndication For The Masses

More on the next frontier in online branding: web syndication. Greg and Emily look at some of the advances in the industry, and how they will enable m...

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K2 Design Develops Campaign for S&P Personal Wealth
Media

K2 Design Develops Campaign for S&P Personal Wealth

27y Beth Cox

K2 Design Develops Campaign for S&P Personal Wealt...

A new ad strategy created by Standard & Poor's interactive investment advisoryservice S&P Personal Wealth and interactiveagency K2 Design contributed ...

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BigStar.com to be Lead Advertiser/Marketer on Oscar Site
Media

BigStar.com to be Lead Advertiser/Marketer on Oscar Site

27y Beth Cox

BigStar.com to be Lead Advertiser/Marketer on Osca...

Oscar.com, the official Web site of theAcademy Awards, has signed BigStar.com as its exclusive e-commerce video andDVD partner and lead advertiser. Re...

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Centraal Introduces "Active Namespaces"
Media

Centraal Introduces "Active Namespaces"

27y Beth Cox

Centraal Introduces "Active Namespaces"

Palo Alto, CA-based Centraal Corp., providers of the RealNames Web page addressing system,launched an extension to its RealNames technology called "Ac...

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Online Ad Expenditures to Reach $7.1 Billion by 2002
Media

Online Ad Expenditures to Reach $7.1 Billion by 2002

27y Beth Cox

Online Ad Expenditures to Reach $7.1 Billion by 20...

Driven by big gains in PC penetration and Web usage, Web/online advertisingexpenditures are predicted to reach $7.1 billion by 2002, according to a ne...

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You CAN Be Too Rich
Marketing

You CAN Be Too Rich

27y Dave Olson

You CAN Be Too Rich

Maybe you can't be too thin, but you CAN be too rich...at least, when it comes to the bleeding edge of technology. Is Dave Olson a Luddite? Read More...

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Go2Net Launches Offline National Ad Campaign
Media

Go2Net Launches Offline National Ad Campaign

27y Beth Cox

Go2Net Launches Offline National Ad Campaign

Seattle-based Go2Net Inc., a network ofbranded,technology- and community-driven Web sites, launched its first nationaloffline advertising campaign, de...

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BURST! Enables Rich Media Ads Across Network
Media

BURST! Enables Rich Media Ads Across Network

27y Beth Cox

BURST! Enables Rich Media Ads Across Network

Burlington, MA-based rep firm BURST! Media said it has enabled advancedrich mediaadvertising across its entire network of more than 2,500 member Web s...

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Online Investing Goes Mainstream
Marketing

Online Investing Goes Mainstream

27y Michael Pastore

Online Investing Goes Mainstream

It's been called America's new national pastime. Thanks to online brokerage accounts, hot Internet stocks, and low commissions, trading stocks has bec...

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Argent Capital Details Proposed Acquisition of NetVoucher
Media

Argent Capital Details Proposed Acquisition of NetVoucher

27y Beth Cox

Argent Capital Details Proposed Acquisition of Net...

Huntington Beach, CA-based Argent Capital Corp. said its plan to acquire 100percent of the common stock of NetVoucher Inc. and its NetVoucher.com "e-A...

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Case Studies for Innovative Web Branding: Credit Cards
Marketing

Case Studies for Innovative Web Branding: Credit Cards

27y Bobbie Halfin

Case Studies for Innovative Web Branding: Credit C...

Today, interactive marketers are looking for innovative ways to completely partner their product's brand with the site brand. How? By integrating thei...

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24/7 Acquires E-Mail Marketing Firm Sift Inc.
Media

24/7 Acquires E-Mail Marketing Firm Sift Inc.

27y Beth Cox

24/7 Acquires E-Mail Marketing Firm Sift Inc.

New York City-based 24/7 Media Inc. isacquiring Sunnyvale, CA-based Sift Inc., a provider of e-mail-based directmarketing services, in a $22 million s...

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Marketer's Mantra: Obsolete Thyself!
Marketing

Marketer's Mantra: Obsolete Thyself!

27y Michelle Ellis

Marketer's Mantra: Obsolete Thyself!

Michelle Ellis has a mantra for Internet marketers and visionaries: Obsoletethyself. Obsolete thyself. Obsolete thyself. Read More...

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VentureDirect Worldwide Relaunches Free Forum
Media

VentureDirect Worldwide Relaunches Free Forum

27y Beth Cox

VentureDirect Worldwide Relaunches Free Forum

New York City-based VentureDirectWorldwide said it isrelaunching the Free Forum, its network of free offersites on the Internet, with a new look, an i...

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Ad Spending Keeps Increasing
Ad Industry Metrics

Ad Spending Keeps Increasing

27y Michael Pastore

Ad Spending Keeps Increasing

Online ad spending will reach the $7.1 billion mark by 2002, according to a report by Simba Information. Read More...

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Microsoft Expanding Ad Sales Staff for MSN.com
Media

Microsoft Expanding Ad Sales Staff for MSN.com

27y Beth Cox

Microsoft Expanding Ad Sales Staff for MSN.com

Microsoft reportedly is expanding its advertising sales force as part of aplan to make its MSN.com Web site one of the top portals on theInternet. Rea...

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HotSocket Names Proteam's Kipust to Board
Media

HotSocket Names Proteam's Kipust to Board

27y Beth Cox

HotSocket Names Proteam's Kipust to Board

New York City-based HotSocket Inc., a Web-based directresponse marketing company, said that Alan Kipust of Proteam.com (formerly Genesis Direct) hasjo...

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