Newly merged USWeb/CKS saidseven company executives have been appointed Executive Partners for the firm,each responsible for managing a specific geogr...
View articleLot21 Interactive Advertising in San Franciscoappointed Internet ad guru Rich LeFurgy, a 20-year advertising industryveteran, to its board of director...
View articleAfter the net party that was Q4, hold on for a more sobering Q1 in ad spending. Why? Janet Ryan offers five very good reasons. Read More...
View articleConsumers in the UK will spend more than $9.8 billion on goods purchased online in the next five years, according to Verdict Research. This will repre...
View articleHartford, Conn.-based BrainBug LLC , an advertising andinteractive agency, added two national and four regional accounts to itsclient roster. Read Mor...
View articleThe results of the 1998 online holiday shopping survey by World Research. Read More...
View articleThe Internet is the best thing to happen to the hotel industry since the toll-free phone number, according to the lodging, gaming, and leisure researc...
View articleNew York City-based TMP Worldwide merged its online recruitment properties,The Monster Board and Online Career Center, creating Monster.com , a global...
View articleNew York City-based K2 Design Inc. has been chosen as theinteractive agency of record for NCR, a provider of information technologysolutions for busin...
View articleSUNCOM Telecommunications Inc. in Vancouver, BC said that its VirtualSellers.com signed anexclusive marketing agreement with American Information Syst...
View articleNetwork Holdings International, Inc. launched anationwide television advertising campaign in support of its subsidiarycompanies, TravelMax Internation...
View articleSan Jose, CA-based ISP Netcom On-Line Communication Services Inc. launched a campaign offering new customers a $20 online Webcertificate thatcan be us...
View articleDoubleClick Inc. said its DART (DynamicAd Reporting and Targeting) system served more than five billion ads across6,400 sites worldwide last December....
View articleSo is rich media hype or hope? Truth is, it's mostly hype, for now. But very soon, the issues of connectivity speeds, special players and plug-ins, HT...
View articleCount Tom Hespos among the ClickZ readers who take serious issue with those who think that the concept of rich media is the enemy of a direct response...
View articleFinancial site CBS.MarketWatch.com signed an ad andcontent agreement with public Internet access provider get2net. Read More...
View articleMarketers turn raw data into powerful knowledge by using the information, insight and understanding gained over time in their relationships with custo...
View articleThe Newspaper Association of America's ClassifiedAdvertising Standards Task Force has introduced a common format that allowsclassified ad publishers, ...
View articleSan Francisco-based LookSmart , a category-based Webdirectory, launched a year-long print advertising awareness campaign targetingpotential Web site p...
View articleBe Free Inc., a provider of online affiliate network technology and services,signed agreements with 1StopAuto.com , Consumers Car Club , Reel.com , Se...
View articleSan Francisco-based Intellipost Corp. , a provider of onlinedirect marketing and loyalty rewards programs, said it has received an unspecified strateg...
View articleiXL Inc. named Aimee Levine as vice presidentof strategic marketing. Read More...
View articleGIC Global Intertainment Corp., which operates an online sports book and casino at www.cyberbetz.com , said it expects tolaunch an advertising campaig...
View articleThe predicted shift to broadband access technologies by Internet users in the US is beginning to take shape. According to Cahners In-Stat Group, cable...
View articleA survey of pharmacuetical and biotechnology executives found that they feel the answer to the problems that currently exist in the clinical trial sys...
View articleThe Travel Industry Association of America (TIA), 6.7 million American adults (9 percent of Internet users) have used the Internet to make travel rese...
View articleEmail marketing is indeed the killer app for the new year. But only if it is done right. Steve Markowitz offers up the key components of effective ema...
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