Mind the (trust) gap
AI & Automation

Mind the (trust) gap

6y Dave Neway

Mind the (trust) gap

Dave Neway, head of product marketing at IBM Watson Advertising, touches on how AI can impact digital marketing and help bridge the trust gap between ...

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The benefits of effective chatbots on customer experience
AI & Automation

The benefits of effective chatbots on customer experience

6y Sebastian Witalec & Rob Lauer

The benefits of effective chatbots on customer exp...

Customers and employees alike want information quickly, especially during a pandemic. We break down what goes into building an effective chatbot and t...

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Personalization is critical during times of rapid change
AI & Automation

Personalization is critical during times of rapid change

6y Drew Burns

Personalization is critical during times of rapid ...

Drew Burns, Principal Product Marketing Manager at Adobe, highlights best practices and tips for personalization for marketers trying to navigate this...

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The story of AI-enabled DAM: From point solution to enterprise enabler
AI & Automation

The story of AI-enabled DAM: From point solution to enterprise enabler

6y Milind Pansare

The story of AI-enabled DAM: From point solution t...

Cloudinary’s head of product marketing outlines the evolution of digital asset management (DAM) solutions and offers recommendations for deploying an ...

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The use of AI for retail players can be a decisive factor in their business recovery
AI & Automation

The use of AI for retail players can be a decisive factor in their business...

6y Olivier Marc

The use of AI for retail players can be a decisive...

Olivier Marc, co-founder and CEO of Advalo, shows how AI can assist retailers' business recovery efforts post the COVID-19 pandemic. Read More...

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Top 10 marketing-related AI thought leaders to follow
AI & Automation

Top 10 marketing-related AI thought leaders to follow

6y Andy Betts

Top 10 marketing-related AI thought leaders to fol...

Enhance your understanding of how AI and machine learning works and impacts digital. Read More...

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How amika uses an AI platform to drive online sales and build trust
AI & Automation

How amika uses an AI platform to drive online sales and build trust

6y Lucie Loubet

How amika uses an AI platform to drive online sale...

How Automat Technologies' AI chatbots helped DTC hair care brand amika, increase its website revenue by 30 percent. Read More...

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Build vs. Buy: The AI martech conundrum
AI & Automation

Build vs. Buy: The AI martech conundrum

6y Lomit Patel

Build vs. Buy: The AI martech conundrum

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the pros and cons to consider when building or buying an AI martech solution. R...

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Using AI-powered visual search to enhance CX
AI & Automation

Using AI-powered visual search to enhance CX

6y Dan Drapeau

Using AI-powered visual search to enhance CX

The old saying “a picture is worth a thousand words” takes on all new relevance when we consider the next big feature coming over the ecommerce horizo...

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Yes, AI can be your friend
AI & Automation

Yes, AI can be your friend

6y Jeff Kofman

Yes, AI can be your friend

We use AI to liberate people from the menial so they can focus on the meaningful. AI isn’t taking anyone's job away. It’s giving people their jobs bac...

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AI-driven personalization yields impressive retail ROI
AI & Automation

AI-driven personalization yields impressive retail ROI

6y Meyar Sheik

AI-driven personalization yields impressive retail...

Retail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engine...

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Lean AI: The safer and smarter way for VCs to bet on startups
AI & Automation

Lean AI: The safer and smarter way for VCs to bet on startups

6y Lomit Patel

Lean AI: The safer and smarter way for VCs to bet ...

Lomit Patel, VP of Growth at IMVU, provides an overview on a new lean form of AI to help VCs better predicate startups that were predisposed to succee...

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How AI empowered CDPs are bridging the gap between marketing data and true marketing intelligence
AI & Automation

How AI empowered CDPs are bridging the gap between marketing data and true ...

6y Dan Drapeau

How AI empowered CDPs are bridging the gap between...

Customer Data Platforms (CDPs) have enabled marketers to champion insight-driven opportunities that result in increased customer sales. What does the ...

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The reality of marketing in the midst of an economic decline
Digital Marketing

The reality of marketing in the midst of an economic decline

6y David McGeough

The reality of marketing in the midst of an econom...

In this article, David McGeough, Director of International Marketing at Wrike, explores how the current COVID-19 pandemic is impacting marketing teams...

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Using AI and advertising technology in a post-COVID-19 world
AI & Automation

Using AI and advertising technology in a post-COVID-19 world

6y Roman Daneghyan

Using AI and advertising technology in a post-COVI...

On our Peer Network briefing, IBM Watson Advertising's Jeremy Hlavacek discusses how IBM leverages its emerging technology for the good of human kind ...

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7 enterprise level providers of AI-enabled marketing solutions
AI & Automation

7 enterprise level providers of AI-enabled marketing solutions

6y Jacqueline Dooley

7 enterprise level providers of AI-enabled marketi...

As part of our ongoing coverage of AI in marketing, we’ve compiled a list of seven enterprise-level providers of AI-enabled martech solutions, complet...

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How should CMOs adapt their marketing strategies in times of uncertainty
Digital Marketing

How should CMOs adapt their marketing strategies in times of uncertainty

6y Prateek Dayal

How should CMOs adapt their marketing strategies i...

Prateek Dayal, Chief Strategy Officer of Aqilliz, tells CMOs strategies to keep in mind in order to make the most of their marketing during this time ...

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3 proven tactics for finding sales leads that still want to buy
Digital Marketing

3 proven tactics for finding sales leads that still want to buy

6y Brandon Redlinger

3 proven tactics for finding sales leads that stil...

Brandon Redlinger, Head of Growth at Engagio, provides three marketing insights that help find sales leads that still want to hear from you. Read More...

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Five examples that demonstrate the value of AI for B2B marketers
AI & Automation

Five examples that demonstrate the value of AI for B2B marketers

6y Jacqueline Dooley

Five examples that demonstrate the value of AI for...

Five examples of AI’s use in B2B marketing technologies including ABM platforms, predictive analytics, AI-powered CRMs, and predictive compliance for ...

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The power of product + marketing
Digital Advertising

The power of product + marketing

6y Peter Klayman

The power of product + marketing

Say goodbye to low conversions, poor engagement and below average retention. Read More...

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What leading consultants say about the usage of AI in marketing?
AI & Automation

What leading consultants say about the usage of AI in marketing?

6y Joydeep Bhattacharya

What leading consultants say about the usage of AI...

AI has long been muted as an “industry game-changer” in the marketing sector. Today, we look at what the leading consultants have to say about the usa...

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The new normal post COVID-19 will require a deep understanding of the consumer
Digital Marketing

The new normal post COVID-19 will require a deep understanding of the consu...

6y Carrie Parker

The new normal post COVID-19 will require a deep u...

Carrie Parker, VP of Marketing at Valassis, looks at how consumer behaviors have shifted in response to COVID-19 and how marketers can utilize these i...

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Data-driven optimization: The critical role of AI in martech
AI & Automation

Data-driven optimization: The critical role of AI in martech

6y Daryl McNutt

Data-driven optimization: The critical role of AI ...

AI technology will play a major role in gleaning the value from data offering the ability to organize, link and analyze increasingly large data sets. ...

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How edge computing will overhaul traditional customer experiences
Analytics

How edge computing will overhaul traditional customer experiences

6y Philip Say

How edge computing will overhaul traditional custo...

Philip Say, VP of Innovation Product Management at Sutherland Labs, shows how edge computing is slated to overhaul traditional customer experiences. O...

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What to look for when buying AI marketing technology
AI & Automation

What to look for when buying AI marketing technology

6y Ashley Schweigert

What to look for when buying AI marketing technolo...

Before buying any type of technology, you need to understand how it is going to help the customer journey. Tech should always help increase efficiency...

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CCPA and customer outreach: What marketing experts need to know
Data insights

CCPA and customer outreach: What marketing experts need to know

6y Christina Luttrell

CCPA and customer outreach: What marketing experts...

With CCPA set to be enforced on July 1, IDology's Christina Luttrell shows how your customer outreach plans and policies might need to change under th...

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Pinterest's Global Head of Marketing for Financial Services discusses how brands can connect with consumers post-COVID-19
Digital Marketing

Pinterest's Global Head of Marketing for Financial Services discusses how b...

6y Jacqueline Dooley

Pinterest's Global Head of Marketing for Financial...

Sarika Sangwan, Global Head of Financial Services Strategy & Marketing at Pinterest, speaks to what brand insights, inspiration, and trust mean in...

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