Norman Guadagno, CMO of Acoustic, addresses why marketers must prioritize tech solutions that allow them to tap into the power of AI to provide specif...
View articleClickZ spoke with Peter Micciche, CEO of Certain, an enterprise event automation platform, about how marketers can navigate events in a post-COVID-19 ...
View articleJake Sorofman, president of MetaCX, conveys the importance of focusing on existing customers instead acquiring new ones, and on demonstrating measurab...
View articleThe adoption of e-learning requires a new approach to properly nurture leads in today's world of limited data. Read More...
View articleMarketers must understand the modern-day funnel and flywheel approach to properly leverage AI. Read More...
View articleBetches’s Co-Founder and Chief Creative Officer explains how their Quarantainment programming is helping beer maker Stella Artois reach millennial bri...
View articleDavid Greenberg, SVP of Marketing at Act-On Software, shows when it’s time for companies to re-evaluate their marketing automation stack (to avoid loc...
View articleStudies of past downturns and crises, combined with current research on consumer behavior around COVID-19, point brands to a clear course of action. R...
View articleLomit Patel, Vice President of Growth at IMVU, provides an overview of how AI fits into the martech landscape using the Lean AI Autonomy Scale framewo...
View articleCatherine Ballantyne, Regional Vice President APJ Solutions at Tealium, explains why full disclosure of data practices, along with enhanced controls t...
View articleAjit Thupil, Chief Product Officer of Tapad, shows what’s needed in the new ecosystem developed to replace the third-party cookie. Read More...
View articleMGID's Karina Klimenko shows now more than ever, advertisers need to review their approach to mobile advertising to provide a positive user experience...
View articleLomit Patel, Vice President of Growth at IMVU, looks at how this pandemic will disrupt your growth team to fully adopt AI to emerge stronger than thei...
View articleThe ongoing impact of COVID-19 is creating a ripple effect across the digital media ecosystem, leading to a transformational shift in how people are c...
View articleCharles Nicholls, SVP & Global Head of Upscale Commerce at SAP, will delve into challenges and solutions for retailers during the COVID-19 pandemic. H...
View articleKing Kong's founder, Sabri Suby shows why a buyer persona is the single most important approach in digital marketing today. Read More...
View articleMichael Akkerman of Cardlytics discusses some of the big shifts in consumer behavior based on the work they’re doing with top global brands who drive ...
View articleEverything brands thought they knew before COVID-19, they may have to relearn. Now more than ever, companies need meaningful communication with their ...
View articleIn her last True Confession, Latane Conant shares how companies desire predictable revenue growth but don’t set up teams to succeed in generating it w...
View articleQuarantine and the COVID crisis have totally rewritten our cultural rules of communication. But the chaotic ways we're connecting with those we love (...
View articleDan Frohnen, CMO at Sendoso, highlights the key lessons he learned during The Great Recession and how it can be applied across various industries. Rea...
View articleBusiness Intelligence company, Domo, surveyed nearly 700 senior marketers to understand how the modern CMO role fits in with today’s data-driven opera...
View articleClickZ spoke with Realeyes VP Max Kalehoff about how AI-driven emotion measurement is helping advertisers and brands predict user response to content....
View articleTo weather the recession, marketers should: evaluate marketing spend, invest in social, optimize mobile, take advantage of OTT and understand attribut...
View articleShrikant R Kale, co-founder of iZooto, shows how publishers can adapt and find new opportunities in times of COVID-19. Read More...
View articleAlliant's Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome - like offline data...
View articleClickZ spoke with Arm’s CMO about how she’s helping shape company-wide digital transformation initiatives across all facets of marketing & communi...
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