Trust - Retaining customers during the COVID-19 crisis
Digital Marketing

Trust - Retaining customers during the COVID-19 crisis

6y Debjani Deb

Trust - Retaining customers during the COVID-19 cr...

Care, communicate and give them what they want with transparency. Read More...

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3 ways to build personalized connections between a customer and brands
Analytics

3 ways to build personalized connections between a customer and brands

6y Mary Hennen

3 ways to build personalized connections between a...

FullContact's Mary Hennen discusses how marketers can effectively build a personalized connection between the customer and their brands. Read More...

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Three steps to prepare for the post-COVID-19 business world
Digital Marketing

Three steps to prepare for the post-COVID-19 business world

6y Kenn Adach

Three steps to prepare for the post-COVID-19 busin...

Kenn Adach, Partner and CMO with Chief Outsiders, gives a simple three step plan for marketers to prepare for the fearful, post-COVID-19 business worl...

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7 ways marketers can use SMS to increase revenue and customer engagement
Digital Marketing

7 ways marketers can use SMS to increase revenue and customer engagement

6y Jacqueline Dooley

7 ways marketers can use SMS to increase revenue a...

Acoustic’s webinar covers the nuances of integrating SMS campaigns with an integrated marketing plan to help increase revenue and customer engagement....

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ABM approach leads to 9 straight quarters of growth for Phononic
Case Study

ABM approach leads to 9 straight quarters of growth for Phononic

6y Jacqueline Dooley

ABM approach leads to 9 straight quarters of growt...

Phononic’s Director of Growth Marketing and Demand Gen explains how an ABM approach using Terminus helped them achieve 9 consecutive quarters of growt...

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The sky is not falling: You’ll be fine without cookies
Data insights

The sky is not falling: You’ll be fine without cookies

6y Abhay Singhal

The sky is not falling: You’ll be fine without coo...

Abhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...

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Q&A with Paige O’Neill, chief marketing officer of Sitecore
Digital Leaders

Q&A with Paige O’Neill, chief marketing officer of Sitecore

6y Charlie Braithwaite & Mahir Prasad

Q&A with Paige O’Neill, chief marketing officer of...

We spoke Sitecore's Paige O’Neill about the changing role of the CMO, what makes for a good customer experience, and how companies can adopt a truly c...

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4 best practices for unlocking the full potential of your marketing campaigns
Digital Marketing

4 best practices for unlocking the full potential of your marketing campaig...

6y Lana Busignani

4 best practices for unlocking the full potential ...

With more channels available than ever before, marketers need to make sure their media investment decisions are based on measurement data they can tru...

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Five Salesforce features that enable offsite collaboration
Collaboration

Five Salesforce features that enable offsite collaboration

6y Jacqueline Dooley

Five Salesforce features that enable offsite colla...

ForceIQ’s eBook outlines 14 underutilized Salesforce features that offer flexibility and connectivity to distributed sales teams. Read More...

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How COVID-19 has changed the automotive business, and what Volvo is doing about it
Digital Marketing

How COVID-19 has changed the automotive business, and what Volvo is doing a...

6y Jacqueline Dooley

How COVID-19 has changed the automotive business, ...

Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach ac...

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AI-based conversational analysis reveals that sales teams are holding steady in spite of COVID-19
AI & Automation

AI-based conversational analysis reveals that sales teams are holding stead...

6y Jacqueline Dooley

AI-based conversational analysis reveals that sale...

Conversational AI company, Chorus.ai, is using its technology, customer base, and expertise to gain insights about COVID-19’s impact on sales teams an...

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Q&A with Tom Libretto, CMO of Pegasystems
Digital Leaders

Q&A with Tom Libretto, CMO of Pegasystems

6y Charlie Braithwaite & Mahir Prasad

Q&A with Tom Libretto, CMO of Pegasystems

We spoke to Tom Libretto, CMO of Pegasystems, about the changing role of the CMO, rebuilding the customer's trust, and why marketers will go all-in on...

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The entrepreneur’s cheat sheet for choosing the right marketing strategy
Digital Marketing

The entrepreneur’s cheat sheet for choosing the right marketing strategy

6y Clate Mask

The entrepreneur’s cheat sheet for choosing the ri...

Clate Mask, Co-founder and CEO of Keap, shows entrepreneurs how to nail down and fine tune their marketing strategy. Read More...

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5 ways marketers can instil AR into their business plan of action
AR & VR

5 ways marketers can instil AR into their business plan of action

6y Ejiofor Francis

5 ways marketers can instil AR into their business...

Ejiofor Francis shows how marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it...

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Automating affiliate: Why digital marketing’s last hold-out should be connected to the AI grid
AI & Automation

Automating affiliate: Why digital marketing’s last hold-out should be conne...

6y Julie Van Ullen

Automating affiliate: Why digital marketing’s last...

Julie Van Ullen, US Managing Director of Rakuten Advertising, talks about how AI can directly address the criticisms of affiliate marketing and make i...

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Q&A with Jon Miller, CEO of Engagio
Digital Leaders

Q&A with Jon Miller, CEO of Engagio

6y Jacqueline Dooley & Mahir Prasad

Q&A with Jon Miller, CEO of Engagio

Engagio's CEO and co-founder provides a brief history of ABM, discusses the benefits of an account-based strategy, and offers insight into where ABM m...

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Marketing strategies during – and after – Coronavirus
Digital Marketing

Marketing strategies during – and after – Coronavirus

6y R.J. Talyor

Marketing strategies during – and after – Coronavi...

R. J. Talyor, CEO and founder of Pattern89, discusses marketing strategies brands can utilize during the Coronavirus pandemic to keep their efforts mo...

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14 ecommerce platform features that retailers can leverage to improve sales
Digital Marketing

14 ecommerce platform features that retailers can leverage to improve sales

6y Jacqueline Dooley

14 ecommerce platform features that retailers can ...

The Plum Tree Group’s 60-page eBook contains a list of fourteen ways sellers can leverage their ecommerce platform to increase sales. Read More...

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How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
Digital Marketing

How retailers can maximize the influx of organic search traffic to PDPs dur...

6y Shana Pilewski

How retailers can maximize the influx of organic s...

Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages (PD...

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Adv.Cake leverages anti-cookie-stuffing technology to save Xiaomi $50,000 per month
Case Study

Adv.Cake leverages anti-cookie-stuffing technology to save Xiaomi $50,000 p...

6y Sergey Belov

Adv.Cake leverages anti-cookie-stuffing technology...

Sergey Belov, CEO of Adv.Cake, showcases how they leveraged their cookie stuffing protection technology to save Xiaomi $50,000 per month. Read More...

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Q&A with Greg Dolan, CEO of Keen Decision Systems
Analytics

Q&A with Greg Dolan, CEO of Keen Decision Systems

6y Charlie Braithwaite & Mahir Prasad

Q&A with Greg Dolan, CEO of Keen Decision Systems

We spoke to Greg Dolan, CEO of Keen Decision Systems, about his professional journey, how Keen is helping their clients during COVID-19, and what he e...

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HR software subscription costs mount over time
Disruptive MarTech

HR software subscription costs mount over time

6y Gareth Platt

HR software subscription costs mount over time

Software Advice, a leading online service for businesses navigating the software selection process, provides a comprehensive pricing guide to HR softw...

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Your 2020 guide to the non-video parts of video marketing
Digital Marketing

Your 2020 guide to the non-video parts of video marketing

6y Tiffany Delmore

Your 2020 guide to the non-video parts of video ma...

Founder and CMO of SchoolsSafe, Tiffany Delmore highlights the importance of the behind the scene aspects of video marketing and provides tips to make...

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Five tenets for getting B2B CX right
Digital Marketing

Five tenets for getting B2B CX right

6y Greg Harbinson

Five tenets for getting B2B CX right

Centerline Digital's Greg Harbinson highlights five things B2B organizations are getting wrong when it comes to CX, and how to fix them. Read More...

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Pitfalls of influencer marketing in Russia and how to avoid them
Digital Marketing

Pitfalls of influencer marketing in Russia and how to avoid them

6y Ivan Padrez

Pitfalls of influencer marketing in Russia and how...

Ivan Padrez, CBDO at mediacube, details the Russian influencer marketing landscape and how to navigate it successfully. Read More...

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Ad blockers can’t kill marketers who follow these 4 tips
Digital Advertising

Ad blockers can’t kill marketers who follow these 4 tips

6y Tiffany Delmore

Ad blockers can’t kill marketers who follow these ...

Founder and CMO of SchoolsSafe, Tiffany Delmore provides four tips for marketers to be successful in the ad blockers era. Read More...

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A definitive guide to video marketing 2020: Stats, strategies, and challenges
Digital Marketing

A definitive guide to video marketing 2020: Stats, strategies, and challeng...

6y Ivan Guzenko

A definitive guide to video marketing 2020: Stats,...

CEO of SmartyAds, Ivan Guzenko shares eye-opening revelations on video marketing. He shares lots of interesting statistics and video marketing strateg...

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