To build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can. Read More...
View articleFor anyone still questioning email's longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place...
View article10 myths to paid search marketing every brand marketer should pay attention to. Read More...
View articleFirms like Somo Global are using a device recognition technology from AdTruth to track audiences across mobile devices while taking into consideration...
View articleAs an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients includi...
View articleFollowing Google's ad exchange move into China, OpenX also has plans to enter the country, the second largest ad market worldwide. Read More...
View articleGood content is hard to manage and continually refresh yet it is absolutely critical to your marketing success. Read More...
View articleOffer a mobile site with the same or similar content as the desktop site to satisfy those who use mobile devices for some, most, or all of their web s...
View articleAs you look at your own social platform, ask yourself: Are your customers responding to questions that you've asked on your Facebook page or are you r...
View articleIt may be time to scrub your email list and remove any inactive users. Read More...
View articleA substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013. Read More...
View articleThe company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. Read More...
View articleAs the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Read More...
View articleFirms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...
View articleHow to ensure that you can deliver an ad closest to the searcher's intent so they are more likely to click and later convert. Read More...
View articleWith a busy holiday season beginning to dawn on the horizon, there is no better time to focus on what works best today in social media marketing. Read...
View articleClient interest in video is high and will only continue as budgets shift more into digital. Read More...
View articleToday, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook. Read More...
View articleThe SOMA neighborhood space will be the first "Solution Studio" in a series of new workspaces Microsoft plans to open around the world. Read More...
View articleSiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too. Re...
View articleGoogle recently launched its improved geotargeting capabilities. Read More...
View articleGeneration Opportunity wants to build grassroots interest in the political process among young people, but the group is only now planning to launch on...
View articleAffiliate marketing is about building and maintaining relationships between affiliates, retailers, and networks. Here’s why you should add affiliate m...
View articleThere are two key themes that most relationships can benefit from. So, whether it’s a client and vendor partnership, or internal team members working ...
View articleNew VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors. Read More...
View articleClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Ro...
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