Google is now enabling a common display targeting method for search ads. Read More...
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View articleThough more women are on Facebook, marketers allocate more budget targeting men, who see more ads, click more, and cost less. Read More...
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View articleThree implications on how the region would react to the Salesforce Marketing Cloud. Read More...
View articleAs an industry we focus too much on "optimization," and not enough on effectiveness. Here's why. Read More...
View articleTwitter made a change to its robots.txt file that will allow search engines like Google to crawl and index Twitter search results pages. Read More...
View articleThe partnership will enable Exponential's brands to target their digital ads to audiences based on their offline spending behavior. Read More...
View articleIf you aren't engaging your audience, not much is going to happen with all of those people clicking the like button. Read More...
View articleFollow the lead of Maker's Mark, "Game of Thrones," and Boston Market and customize your message with current events. Read More...
View articleFour ways video can be used to leverage your brand's online presence. Read More...
View articleAn IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video...
View articleRPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans. Read More...
View articleKnowing where to focus time and energy can create efficiencies and streamline process for any organization. Read More...
View articleAn interview with Ryan Jetton, co-founder of Utility Digital, about best business practices, ad targeting, and media buying. Read More...
View articleIf you're looking for the maximum return on investment, you have to make an investment in the right people and the right technology from top to bottom...
View articleRetargeting provides brand managers a new way of understanding consumer behavior online. Here's how. Read More...
View articleAmong other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric....
View articleExecutive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology. Read More...
View articleFacebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search...
View articleOnly a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad ...
View articleAdvance Digital, Cox Media Group, Gannett Co., The Washington Post Co., and others are investing in Wanderful Media to add social elements to newspape...
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