Advertising industry pundits may believe it's inevitable that Facebook will launch an independent ad network, but they aren't exactly cheering about i...
View articleFirm is using data gathered through white paper downloads and conferences to enhance marketing platform data and retarget ads to in-market execs. Read...
View articleThe three new areas that brand marketers can look to for key decisions regarding media, customer interest clusters, and customer behavior. Read More...
View articleThe importance of content audits in developing digital experiences. Read More...
View articleAnd how you must strategize around the information gap caused by the Google-Apple war. Read More...
View articleHow do you reconcile legitimate and necessary legal input with an active social program? Read More...
View articleStart preparing your budget plan by looking at the latest trends in the data you have access to and adjusting your previous plan accordingly. Read Mor...
View articleFour different types of list segmentation that can help you boost your revenue per email. Read More...
View articleThe disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshar...
View articleSince noon yesterday, the team of around 15 people has monitored a flood of concepts from Facebook and Twitter users who submitted ideas for a new tak...
View articleThe ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10. Read...
View articleA set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbe...
View articleCampaign results improve when marketers close the direct response loop with offline data. Read More...
View articleAt the end of the day, bloggers' stories impact consumers' lives. Read More...
View articleEstablish your credibility and trustworthiness first so people can move through the funnel without anxiety or hesitation. Read More...
View articleA study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through. Read...
View articleThe number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Read More...
View articleA roundup of news from Move, Silverpop, LinkedIn, and more. Read More...
View articleProject Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, auto...
View articleWhat exactly should you be measuring to understand the success of your application and improve results and how can you align your app measurement to b...
View articleMarketers need to embrace data as a genuine revenue-driving asset to improve brand loyalty, consumer experience, and the bottom line. Read More...
View articleHow to make sure you're using all the data available to make meaningful connections with customers when they are in market to receive the message. Rea...
View articleA solid proofing and quality assurance process is critical to making sure that your email marketing supports your business goals and presents your com...
View articleBranded content campaign for Sorel boots on fashion site DailyCandy has generated 74,000 impressions on Twitter for the #getyourbootsdirty hashtag and...
View articleOutlook.com may impact your email campaigns in two ways. Read More...
View articleMore than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts se...
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