Think Before You Tweet and 3 More Rules of Online Etiquette
Media

Think Before You Tweet and 3 More Rules of Online Etiquette

14y Tessa Wegert

Think Before You Tweet and 3 More Rules of Online ...

If you can't tweet something nice, don't tweet anything at all. Read More...

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Planning the Graceful Exit
Marketing

Planning the Graceful Exit

14y Anna Papadopoulos

Planning the Graceful Exit

Continuing to work hard after you've given your two weeks' notice may be more beneficial than you think. Read More...

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We're Done Experimenting With Experimentation
Analytics

We're Done Experimenting With Experimentation

14y Jim Sterne

We're Done Experimenting With Experimentation

Three new analytics tools that are well worth your attention as they focus on the management of analysts. Read More...

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An Apple a Day...
Asia

An Apple a Day...

14y Luke Janich

An Apple a Day...

Here are a few key standout features for iPhone 5 from a marketing lens. Read More...

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IAB Defines Mobile as a 'Behavior, Not a Technology'
Media

IAB Defines Mobile as a 'Behavior, Not a Technology'

14y Matt Kapko

IAB Defines Mobile as a 'Behavior, Not a Technolog...

IAB's Mobile Marketing Center of Excellence also released data from a survey of moviegoers using mobile. Read More...

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Security Execs Say Facebook Use Has Eroded Privacy Forever
Data insights

Security Execs Say Facebook Use Has Eroded Privacy Forever

14y V3

Security Execs Say Facebook Use Has Eroded Privacy...

Data published on social networks will last forever, warns security panel. Read More...

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Facebook Data Partner Gets Senator's Scrutiny
Data insights

Facebook Data Partner Gets Senator's Scrutiny

14y Kate Kaye

Facebook Data Partner Gets Senator's Scrutiny

Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data th...

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Why Malaysia Airlines Uses Google+
Analytics

Why Malaysia Airlines Uses Google+

14y Adaline Lau

Why Malaysia Airlines Uses Google+

An update on G+ for businesses - includes latest stats and how to measure ROI on the social network. Read More...

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Life on the Road: The Importance of Customer Care
Social

Life on the Road: The Importance of Customer Care

14y Dave Evans

Life on the Road: The Importance of Customer Care

As you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely to...

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Drafting Campaigns in an Issue-Dense Industry
Analytics

Drafting Campaigns in an Issue-Dense Industry

14y Tim Nichols

Drafting Campaigns in an Issue-Dense Industry

An interview with Advocacy Group, Inc.'s director of online campaigns about working with non-profits, corporations, and political organizations in tod...

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The Reality of 3-Screen Convergence
Media

The Reality of 3-Screen Convergence

14y Jessica Richards

The Reality of 3-Screen Convergence

Multiple activities and content are now vying for the attention of your consumers, and as marketers your media strategies must address these changes. ...

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Stop Letting Sales Get All the Credit!
Data insights

Stop Letting Sales Get All the Credit!

14y Richard Roberts

Stop Letting Sales Get All the Credit!

The key step to demonstrate the value of marketing to a sales-driven CEO. Read More...

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Go Back to Basics or Continue to Be Irrelevant
Asia

Go Back to Basics or Continue to Be Irrelevant

14y Pushkar Sane

Go Back to Basics or Continue to Be Irrelevant

In our collective enthusiasm of creating content and spreading it virally, we seem to forget the raison d'etre of advertising and communications. Read...

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Facebook Tests Collections Feature for Retailers
Social

Facebook Tests Collections Feature for Retailers

14y Shaun Nichols

Facebook Tests Collections Feature for Retailers

A new Facebook wishlist-type feature allows users to tag and group products, which can then then be browsed by friends or linked to purchase pages. Re...

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More Democrats Sign Up for Political Texts Than Republicans
Marketing

More Democrats Sign Up for Political Texts Than Republicans

14y Kate Kaye

More Democrats Sign Up for Political Texts Than Re...

A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report. Read More...

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Mondelēz Intl, Formerly Kraft, to Spend 10% on Mobile
CPG

Mondelēz Intl, Formerly Kraft, to Spend 10% on Mobile

14y Matt Kapko

Mondelēz Intl, Formerly Kraft, to Spend 10% on Mob...

Mondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate a...

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LensCrafters Uses Social Sharing to Jazz Up In-Store Experience
Social

LensCrafters Uses Social Sharing to Jazz Up In-Store Experience

14y Mary Lisbeth D'Amico

LensCrafters Uses Social Sharing to Jazz Up In-Sto...

SapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enha...

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Facebook: What Are You Waiting for?
Social

Facebook: What Are You Waiting for?

14y Harry Gold

Facebook: What Are You Waiting for?

It's time for Facebook to create or buy an existing ad network and throw the weight of its current client base, profiled user base, and sales team aga...

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Latinos Could Decide the Election for Obama - but Will They Vote?
Marketing

Latinos Could Decide the Election for Obama - but Will They Vote?

14y Giovanni Rodriguez

Latinos Could Decide the Election for Obama - but ...

Obama is counting on them. But will they be counted? Read More...

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Analytics Bingo
Analytics

Analytics Bingo

14y John D'Arcy

Analytics Bingo

If you love data then you're going to need to keep learning more tools so that you don't get left behind. Read More...

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Tips for Monitoring Brand Reputation Across Different Languages
Asia

Tips for Monitoring Brand Reputation Across Different Languages

14y Christian Arno

Tips for Monitoring Brand Reputation Across Differ...

Consider these approaches. Read More...

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Grey Grabs Majority Stake in Germany's Digital Shop k102
Agency Spotlight

Grey Grabs Majority Stake in Germany's Digital Shop k102

14y Caitlin Rossman

Grey Grabs Majority Stake in Germany's Digital Sho...

Roundup includes news from AKQA, Millennial Media, Hello Design, and others. Read More...

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Intel's Romantic Social Video Nabs 55M Views
Media

Intel's Romantic Social Video Nabs 55M Views

14y Joan Voight

Intel's Romantic Social Video Nabs 55M Views

A recap of a social film project from Intel and Toshiba. Read More...

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Don't Silo Data, Says Acxiom CMO [Video]
Analytics

Don't Silo Data, Says Acxiom CMO [Video]

14y Kate Kaye

Don't Silo Data, Says Acxiom CMO [Video]

Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos. Read More...

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Tag Management Hits the Big Time
Actionable Analysis

Tag Management Hits the Big Time

14y Andrew Edwards

Tag Management Hits the Big Time

Google announces its tag management tool. Read More

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How to Feed the Social Media Content Beast? Layers
Social

How to Feed the Social Media Content Beast? Layers

14y Lee Odden

How to Feed the Social Media Content Beast? Layers

When a content marketing and social media promotion plan is architected using these four layers of content, companies can achieve big results with mod...

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Tips for Fine-Tuning Your B2B Holiday Plan
Automation

Tips for Fine-Tuning Your B2B Holiday Plan

14y Stacie Levy

Tips for Fine-Tuning Your B2B Holiday Plan

How to capitalize on opportunities to generate content and communicate relevant messaging during the holiday season. Read More...

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