Francesco de Marchis is overseeing a website revamp at Play.com that aims to revolutionize the way people sell and shop on the net. Read More...
View articleWhen ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than eve...
View articleConsider the geographical component, alter the content, and analyze the behavior if you want to up the game around your mobile email strategy. Read Mo...
View articleHow can you prove the success across your product engagement strategy? Read More...
View articleWith so much potency in email, media planners would be remiss not to consider all the advertising options of this channel. Read More...
View articleHow innovation and enchantment are the keys to influencing audiences and customers. Read More...
View articleNeed to prove the ROI of social to your boss, or better yet, make money via social media? Maybe it's time to book your ticket to Chicago. Read More...
View articleIndonesia is ripe for a digital revolution and there is tremendous opportunity for analytics to play a huge role here. Read More...
View articleA discussion about why brands need to move beyond advertising. Read More...
View articleThe faster consumers interact with our brands, the faster we need to respond. Segmentation alone doesn't keep up. Read More...
View articleMeet 20-year-old Corey Lenhart, a living, breathing answer to many of the talent questions that ad leaders are agonizing over. Read More...
View articleHow can marketers prove the value of their display campaign to the CMO or CEO? Read More...
View articleDon't forget that you need to tell the story of your business/brand to the customer. Read More...
View articleFive content marketing areas every organization needs to cover. Read More...
View articleThe damage that egregious spam and gray area practices do to the industry translates into a less effective marketing channel for all of us. Read More...
View articleA study conducted by the Hong Kong Association of Interactive Marketing revealed 80 percent of respondents access the Internet using mobile devices. R...
View articleLast February, Best Western became one of the first major hotel chains to offer reservations directly from its Facebook page. Read More...
View articleDon't let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself. Read M...
View articleThe development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns. Read More...
View articleWhy the iPhone 4S may be the world's best marketing giveaway. Read More
View articleIt may be time to learn about this new device because new owners are going to be looking for content channels. Read More...
View articleThree of the key truths and leading predictive elements digital adoption is based on. Read More...
View articleIt's increasingly likely that the news is going to be read on a smartphone or a tablet, and that it's going to be delivered by email. Read More...
View articleThe IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Read More...
View articleConsensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Bruss...
View articleMore online merchants are incorporating hunting/gathering of products on their sites. Read More...
View articleHow marketers can focus their attention on the information needs of users and then change the marketing activities they deploy or reallocate budgets t...
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