Mobile is becoming the new normal - but having the technology is just the first step; developing strategies for effectively marketing and communicat...
View articleThe serial entrepreneur launches a "Project Devil" for online retailers and direct marketers. Read More...
View articleTo manage your email program effectively you must take care to address each part of the email communications story. Part one in a three-part series. R...
View articleVideo ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of del...
View articleFacebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted prof...
View articleDo you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell ...
View articleAs Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seein...
View articleThe rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will d...
View articleYokohama Tire Corporation's latest social media contest offers customers the chance to win the ultimate road trip. Read More...
View articleIn the ever-changing technology landscape, we need to be constantly reinventing and challenging what we know. Read More...
View articleA complex, multi-faceted mobile program is a requirement for brands this holiday season. Read More...
View articleWith online holiday sales set to be bigger this season than ever, here are a few tips to maximize customer opportunities this year. Read More...
View articleConsider these approaches to using search marketing in the region. Read More...
View articleGoogle plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page. Read More...
View articleBank of America has launched a microsite in partnership with Susan G. Komen for the Cure to raise money for Komen and to enable participants to honor ...
View articleSalesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features. Read More...
View articleAdvertisers are seeing great value in advertising with online video and embracing the era of connected TV. Are you? Read More...
View articleIf your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all? Re...
View articleDon't lose sight of the power of the conversation. Read More...
View articleThoughts on moments and lessons learned from one of the largest global marketing events. Read More...
View articleThe Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying. Read More...
View articleLast week Bazaarvoice announced the launch of a new version of its Connections social commerce service, and followed up with a study showing that Twit...
View articleGigya aims to centralize companies' user data into one cloud-based storage system to allow marketers to put the data to use instantly. Read More...
View articleIn an effort to keep up with rapid changes in social behavior and technology, TV Guide has to reinvent its online and mobile business at least once a ...
View articleA new study from Facebook app developer Napkin Labs has found that just because a brand's Facebook page has more fans doesn't mean it will see more us...
View articleGoogle accidentally reported its earnings early today. This was the first quarter with full Motorola reporting and though core business revenue was up...
View articleReorganize your organization to be adept at prioritizing and executing on changes in the marketplace in nearly real time. Read More...
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