Twitter Goes Female (and What It Means for Your Social Media Marketing)
Actionable Analysis

Twitter Goes Female (and What It Means for Your Social Media Marketing)

14y Heidi Cohen

Twitter Goes Female (and What It Means for Your So...

Seven actionable Twitter tactics you need now! Read More...

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How Simplicity Can Help You Get Ahead
Marketing

How Simplicity Can Help You Get Ahead

14y Sarah Negugogor

How Simplicity Can Help You Get Ahead

There's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it. Read More...

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Acquiring Digital Readers? New Media Will Not Help You
Media

Acquiring Digital Readers? New Media Will Not Help You

14y Jeanniey Mullen

Acquiring Digital Readers? New Media Will Not Help...

Baby boomers are still creating brands - and now digital brands; so how do you reach them? Read More...

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Lee Jeans: Using Mobile to Support Retail and E-Commerce [Video]
Asia

Lee Jeans: Using Mobile to Support Retail and E-Commerce [Video]

14y Alvin Wang Graylin

Lee Jeans: Using Mobile to Support Retail and E-Co...

Lee Jeans digital manager for China, Angela Au-Yeung shares her experience in applying mobile marketing to support retail sales in this video clip. Re...

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Rdio Provides Musical Reactions in BuzzFeed Campaign
Media

Rdio Provides Musical Reactions in BuzzFeed Campaign

14y Susan Kuchinskas

Rdio Provides Musical Reactions in BuzzFeed Campai...

BuzzFeed, provider of highly integrated and branded content for sponsors, launches a streaming music campaign. Read More...

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Facebook Ads Reach 5x Greater Audiences Than Organic Content
Ad Industry Metrics

Facebook Ads Reach 5x Greater Audiences Than Organic Content

14y Matt Kapko

Facebook Ads Reach 5x Greater Audiences Than Organ...

There are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is in...

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Groupon Strengthens Travel Vertical With Plans to Drive M-Commerce in Asia Pacific
Asia

Groupon Strengthens Travel Vertical With Plans to Drive M-Commerce in Asia ...

14y Adaline Lau

Groupon Strengthens Travel Vertical With Plans to ...

Groupon hires regional execs to boost mobile commerce across the region. Read More...

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Twitter Confirms Facebook-Style 'Like' Option for Engagement
Social

Twitter Confirms Facebook-Style 'Like' Option for Engagement

14y Madeline Bennett

Twitter Confirms Facebook-Style 'Like' Option for ...

Users want a more lightweight option, says CEO Dick Costolo. Read More...

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The Year of Mobile…Measurement
Media

The Year of Mobile…Measurement

14y Joe Laszlo

The Year of Mobile…Measurement

Declaring 2013 the year of mobile measurement will focus the industry's attention on ways that we can give mobile media a more breathable atmosphere f...

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Understanding Digital Influence and How to Engage
Social

Understanding Digital Influence and How to Engage

14y Nick Cifuentes

Understanding Digital Influence and How to Engage

A tweet, $500, a Facebook post, $3,000, a blog post, $5,000; although this is just an example, and a highly priced one at that, these can be the harsh...

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The ROI of Employees Is Just As Important
Analytics

The ROI of Employees Is Just As Important

14y Jack Aaronson

The ROI of Employees Is Just As Important

Are you stopping your own growth by preventing your staff from living up to their potential within your company? Read More...

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6 Reasons Search Clicks Rock!
Paid Search

6 Reasons Search Clicks Rock!

14y Kevin Lee

6 Reasons Search Clicks Rock!

It may not be as sexy as the new stuff to everyone, but we know and understand the elegance and power SEM holds. Read More...

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There's Nothing Scary About a Well-Executed Halloween Campaign
Media

There's Nothing Scary About a Well-Executed Halloween Campaign

14y Tessa Wegert

There's Nothing Scary About a Well-Executed Hallow...

The scariest thing about Halloween is a campaign that doesn't perform. Read More...

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Building Mobile Communities That Boost Brand Loyalty
Asia

Building Mobile Communities That Boost Brand Loyalty

14y Andy Chang

Building Mobile Communities That Boost Brand Loyal...

Should your brand invest in building a mobile community? Consider these factors. Read More...

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Google Plans to Combine Mobile and Desktop Ads
Asia

Google Plans to Combine Mobile and Desktop Ads

14y Guest

Google Plans to Combine Mobile and Desktop Ads

Will combining desktop and mobile ads make things better for advertisers? Read More...

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U.S. Widens Lead With Average Mobile eCPM of $1.37
Ad Industry Metrics

U.S. Widens Lead With Average Mobile eCPM of $1.37

14y Matt Kapko

U.S. Widens Lead With Average Mobile eCPM of $1.37

Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Can...

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Unilever Embraces Carrotmob for Online Cause Marketing
Marketing

Unilever Embraces Carrotmob for Online Cause Marketing

14y Joan Voight

Unilever Embraces Carrotmob for Online Cause Marke...

Carrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campa...

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Twitter Tests Like and Star Buttons for Tweets
Social

Twitter Tests Like and Star Buttons for Tweets

14y Miranda Miller

Twitter Tests Like and Star Buttons for Tweets

Twitter is testing a few seemingly innocuous new labels among select users for “Favorite” tweets: Star and Like. Could this new tagging language for e...

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Brooklyn Nets Pushes Its Digital Game
Social

Brooklyn Nets Pushes Its Digital Game

14y Lisa Lacy

Brooklyn Nets Pushes Its Digital Game

As excitement builds for the Brooklyn Nets first home game on November 1 and the borough prepares to welcome its first professional sports team since ...

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Social Media Marketing Ranks As B2B Marketers’ Most Popular Tactic
Ad Industry Metrics

Social Media Marketing Ranks As B2B Marketers’ Most Popular Tactic

14y James Dohnert

Social Media Marketing Ranks As B2B Marketers’ Mos...

Eighty-seven percent of B2B marketers now spread their message through social media, according to the Content Marketing Institute. Read More...

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The Argument for a Content Audit Your Marketing Team Never Made
Media

The Argument for a Content Audit Your Marketing Team Never Made

14y Adria Saracino

The Argument for a Content Audit Your Marketing Te...

Dominate organic search, deliver a holistic user experience, and improve your brand with a content audit. Read More...

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Let There Be Light
Analytics

Let There Be Light

14y Jim Sterne

Let There Be Light

In the beginning, the IT department created the web server and the server log. And darkness was upon the face of the marketing department. Read More...

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Dear Agencies: Stop Reporting Your Own Success Metrics - Part 2
Analytics

Dear Agencies: Stop Reporting Your Own Success Metrics - Part 2

14y Charlie Wang

Dear Agencies: Stop Reporting Your Own Success Met...

Consider this approach to how creative agencies should use analytics to measure campaign success. Read More...

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Heat Map Study Shows Politics Influences Ad Focus
Marketing

Heat Map Study Shows Politics Influences Ad Focus

14y Susan Kuchinskas

Heat Map Study Shows Politics Influences Ad Focus

Cognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content. R...

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Amobee in Ad Deal With Personal Argentina
Media

Amobee in Ad Deal With Personal Argentina

14y Susan Kuchinskas

Amobee in Ad Deal With Personal Argentina

Mobile ad platform Amobee has added Personal Argentina, the largest mobile network operator in Argentina, to its stable of customers. Read More...

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Philips Launches #Pinyourcity Campaign
Social

Philips Launches #Pinyourcity Campaign

14y Lisa Lacy

Philips Launches #Pinyourcity Campaign

Health and well-being company, Royal Philips Electronics, better known simply as Philips, has a new Pinterest contest in which it is asking city dwell...

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Facebook Brand Engagement Up 896% - New Adobe Study
Audience

Facebook Brand Engagement Up 896% - New Adobe Study

14y James Dohnert

Facebook Brand Engagement Up 896% - New Adobe Stud...

Adobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature. Read More...

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