By pulling the trigger on your holiday campaigns now, there is a greater chance that your brand messages will impact those shoppers currently in-marke...
View articleConsider these best practices when naming and managing URLs for your website. Read More...
View articleUSA Today is an early adopter among big site publishers of the viewable impressions metric. Read More...
View articleAs the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Read More...
View articlePhilips is among the brands that had early access to the redesigned pages which enable firms to highlight and target updates to specific audiences. Re...
View articleYouku and Tudou to keep separate brand identities but integrate ad teams to offer scalable reach to advertisers. Read More...
View articleIn May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. Read M...
View articleMore information = less friction, and less friction = more conversions. Read More...
View articleFirst you must master these six principles. Read More
View articleThe biggest benefit for advertisers in this revolution is for the newspaper industry to see itself as creating relationships that keep people informed...
View articleEvery so often it pays to ask yourself if you're using remarketing judiciously, or excessively. Read More...
View articleCreating an editorial calendar is one of the easiest ways to manage your stress, leverage your content strengths, and grow readership for continued su...
View articleTumblr and Union Metrics today announced the launch of Tumblr's first analytics platform. Brands like Coca-Cola and Reese's Puffs have experimented on...
View articleThe President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donatio...
View articleThe firm revealed the figure was officially hit on September 14, and that to date some 219 billion photos have been uploaded to the site. Read More...
View articleAOL is joining some of the biggest names in media including Hearst, Lionsgate, Reuters, Slate and Pitchfork. Read More...
View articleJust as brand marketers can benefit from their professional expertise, so too can we glean knowledge from their efforts at self-promotion. Read More...
View articleHow to make sure your cause marketing is having an impact. Read More...
View articleThe line between fact and fiction can get blurry - and can really cost you. Read More...
View articleHow the rise of HTML5 video, iOS, and new mail client-sniffing technology has breathed new life into video in email campaigns. Read More...
View articleHow Rihanna and steampunk are signaling a social media trend. Read More...
View articlePromoted Posts is another tool in the increasingly complex micro-managed world of customer engagement. Here's why and how to use it. Read More...
View articleWith the prevalence of mobile photo-sharing, here are three metrics brands could consider when executing such campaigns. Read More...
View articleThe pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands ...
View articleThe Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on ...
View articleFormer @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis ma...
View articleFor the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the ...
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