Winning and the High Price of Fighting the Wrong Opponent
Search

Winning and the High Price of Fighting the Wrong Opponent

14y Chris Copeland

Winning and the High Price of Fighting the Wrong O...

It is essential to keep in mind what is important for sustained success - winning the hearts and minds of consumers through authentic stories and rele...

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Internal Marketing: Are We Forgetting Something?
Asia

Internal Marketing: Are We Forgetting Something?

14y Ohad Hecht

Internal Marketing: Are We Forgetting Something?

Products, prices, and packaging will not translate into profits if there aren't good people behind your company. Read More...

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At SES, Momentum for a 'Viewable' Impression Standard
Display Advertising

At SES, Momentum for a 'Viewable' Impression Standard

14y Zachary Rodgers

At SES, Momentum for a 'Viewable' Impression Stand...

Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers. Read More...

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Think Tank Aims Mobile Healthcare Ads at Supreme Court
Marketing

Think Tank Aims Mobile Healthcare Ads at Supreme Court

14y Kate Kaye

Think Tank Aims Mobile Healthcare Ads at Supreme C...

Conservative group aims to reach reporters and activists interested in Affordable Care Act case. Read More...

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Measuring Facebook: Some Users Have Real-Time Insights Now
Social

Measuring Facebook: Some Users Have Real-Time Insights Now

14y Kate Kaye

Measuring Facebook: Some Users Have Real-Time Insi...

Facebook also developing a system linking engagement metrics to ads. Read More...

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RadioShack Mobile Ads Target Users of Old Phones
Media

RadioShack Mobile Ads Target Users of Old Phones

14y Douglas Quenqua

RadioShack Mobile Ads Target Users of Old Phones

Using device model and OS information, ads alert users to a nearby RadioShack. Read More...

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U.S. Lawmakers Demand iPhone App Data From Twitter and Facebook
Data insights

U.S. Lawmakers Demand iPhone App Data From Twitter and Facebook

14y Alastair Stevenson

U.S. Lawmakers Demand iPhone App Data From Twitter...

Senators investigating how 33 popular iPhone applications collect consumer data. Read More...

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Shorty Industry Awards 2012 Winners Announced
Social

Shorty Industry Awards 2012 Winners Announced

14y ClickZ News Staff

Shorty Industry Awards 2012 Winners Announced

UPDATED: Awards recognize business creativity, effectiveness in social media. Read More...

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Oh Goody, It's Free
Analytics

Oh Goody, It's Free

14y Bryan Eisenberg

Oh Goody, It's Free

Remember that free has a price - it's not a substitute for creating value in your product or service. Read More...

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Managing to Metrics: 3 Pitfalls
Paid Search

Managing to Metrics: 3 Pitfalls

14y Andrew Goodman

Managing to Metrics: 3 Pitfalls

How campaign managers are tackling bid automation today. Read More...

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Incidental Advocacy: The Easiest Path to Online Word of Mouth
Marketing

Incidental Advocacy: The Easiest Path to Online Word of Mouth

14y Gary Stein

Incidental Advocacy: The Easiest Path to Online Wo...

Two brands that are building new ways to simply engage with people, without having to have people jump through hoops or take actions that seem artific...

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Email on Mobile
Media

Email on Mobile

14y Melinda Krueger

Email on Mobile

Five steps to optimize your email message for mobile. Read More

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Where Are All the Good People Online?
Media

Where Are All the Good People Online?

14y Brian Fitzgerald

Where Are All the Good People Online?

As a publisher, you can only do so much to grow audience through SEO. Consider these other options. Read More...

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Progressive's 'Flo' Gets More Social Game
Financial Services

Progressive's 'Flo' Gets More Social Game

14y Christopher Heine

Progressive's 'Flo' Gets More Social Game

Brand character leads "Sims Social" effort on Facebook and other initiatives. Read More...

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Political Scrapbooking and Etch A Sketching on Pinterest
Marketing

Political Scrapbooking and Etch A Sketching on Pinterest

14y Kate Kaye

Political Scrapbooking and Etch A Sketching on Pin...

Pinterest for positive politics and reaching female voters. Read More...

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Langham Place Goes Social With New Mobile and Pinterest Platforms
Asia

Langham Place Goes Social With New Mobile and Pinterest Platforms

14y Adaline Lau

Langham Place Goes Social With New Mobile and Pint...

Hong Kong's Langham Place is reportedly the first brand to create short films produced on the iPhone 4S. Read More...

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The Overcrowded Display Ecosystem: Is The Pie Big Enough?
Asia

The Overcrowded Display Ecosystem: Is The Pie Big Enough?

14y Vikas Gulati

The Overcrowded Display Ecosystem: Is The Pie Big ...

An overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Read More...

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Google Ties Display More Closely to Keywords
Display Advertising

Google Ties Display More Closely to Keywords

14y Susan Kuchinskas

Google Ties Display More Closely to Keywords

AdWords changes aim to simplify bidding and optimizing display campaigns. Read More...

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Twitter's Place in 'The Hunger Games'
Media

Twitter's Place in 'The Hunger Games'

14y Tessa Wegert

Twitter's Place in 'The Hunger Games'

Three ways Lionsgate is using Twitter to stoke the excitement of "Hunger Games" fans. Read More...

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Are Email Programs Getting Better?
Email

Are Email Programs Getting Better?

14y Simms Jenkins

Are Email Programs Getting Better?

How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview. Read More...

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Creating Interactive Conversations With Consumers
Social

Creating Interactive Conversations With Consumers

14y Sundeep Kapur

Creating Interactive Conversations With Consumers

Seven principles for using digital channels to drive engagement. Read More...

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Tackling Dilemmas in the Interview Process
Marketing

Tackling Dilemmas in the Interview Process

14y Alan Cutter

Tackling Dilemmas in the Interview Process

More "Would You Rather" questions with your interviewer. Read More...

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Predict Customer Behavior With a Virtual Analyst
Marketing

Predict Customer Behavior With a Virtual Analyst

14y Ghennipher Weeks

Predict Customer Behavior With a Virtual Analyst

New tool is designed to help marketers make better decisions based on the "big data" they now have. Read More...

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LivingSocial: '918 F Street' Events Are Selling Out
Marketing

LivingSocial: '918 F Street' Events Are Selling Out

14y Christopher Heine

LivingSocial: '918 F Street' Events Are Selling Ou...

Amid curiosity and criticism, deals brand lauds one-month-old offline initiative. Read More...

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Mobile Ads Blamed for Free App Battery Drain
Media

Mobile Ads Blamed for Free App Battery Drain

14y Dan Worth

Mobile Ads Blamed for Free App Battery Drain

Free applications consume more power with ads. Read More...

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How Amazon Sold 1 Million Deals in 17 Hours
Ecommerce

How Amazon Sold 1 Million Deals in 17 Hours

14y Christopher Heine

How Amazon Sold 1 Million Deals in 17 Hours

Retail giant leans on email; little if any sales staff needed. Read More...

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Putting the Efficiency Into Your Success Metrics
Analytics

Putting the Efficiency Into Your Success Metrics

14y Motoko Hunt

Putting the Efficiency Into Your Success Metrics

One of the traps when focusing too much only on high converting keywords is that you may not realize where you are potentially wasting money on clicks...

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