A visual comparing key features of chatbots vs IVAs. While chatbots are rules-based and single-channel, IVAs deliver human-like, two-way conversations...
View articleA privacy and security first era is emerging -- so what does it mean for customer experience (CX) generally, and mobile apps and websites in particula...
View articleCase study into the work industrial manufacturer Omron did with digital asset management platform Bynder to improve their website experience. Read Mor...
View articleSix top personalization trends to know, including growth in popularity, lack of resources, goals, focus on email, data, and marketers leading the way....
View articleUnused marketing data is a giant untapped asset within B2C brands. Co-founder and CTO of Measured discusses how to put that marketing data stack to wo...
View articleNew report from Deloitte on what retailers can do now to prioritize consumer data privacy, challenges they face, and progress thus far. Read More...
View articleTravel search engine Kiwi.com uses an intelligent voice assistant (IVA) from Interactions, a conversational AI tool, to handle 40% of inbound English-...
View articleHead of marketing and comms at TCS on how marketers can think about their data differently and use it to transform digital marketing experiences. Read...
View articleFocusVision is out with new AI-enabled functionality to automatically generate surveys on their Decipher survey and research platform. Read More...
View articleGoodwill has used AdTheorent for predictive mobile ads based on a cost per incremental visit (CPIV) pricing model, to deliver a 470% lift in visits. R...
View articleCheetos is working with avatar marketing company Genies for a creative Halloween campaign with various celebrities. Managing Director at Genies speaks...
View articleCMO of data management company Okera weighs in on what today's CMOs can do to embrace data privacy protection for their brands. Read More...
View articleIn this case study, we hear from Senior Director of Frontline & Customer Experience at T-Mobile on the work they're doing with Medallia Experience Clo...
View articleFrom August 27, 2019, Google blocked ads from sellers who weren’t listed in app-ads.txt files. CEO of SmartyAds, Ivan Guzenko discusses if they pose a...
View articleVP of Strategic Partnerships at LiveRamp talks about the future of programmatic advertising and data-driven decision-making to better reach consumers....
View articleLeading ABM platform Terminus has announced updates to its product including more machine learning capabilities, predictive intent data, and better re...
View articleCase study into how the Qualtrics Experience Management Platform helped communications company CenturyLink improve customer experience and reduce chur...
View articleA new report from Selligent explores how 5000 global consumers feel about personalization, privacy, brand interactions, voice assistants, and more. Re...
View articleVP of creative services at Shuttlerock shares an overview of where we are with cutting-edge tech for social video ads like 3D, 360-degree video, and V...
View articleIn the first half of 2019, DTC OOH spend was up 7 percent, to $4.6 billion. But, many of these advertisers are making consequential mistakes in their ...
View articleOn Tuesday, digital asset management company Bynder announced the release of two new features, Digital Brand Templates and Brand Guidelines, to give m...
View articleWe spoke with Ronell Hugh, Head of GTM Strategy & Product Marketing for Adobe Experience Platform about Adobe’s latest innovation, Adobe Experienc...
View articleCall attribution and analysis can be particularly tricky for large organizations. We spoke with two thought leaders at Invoca about their recently lau...
View articleOnly eight percent of sales and marketing executives believe their teams are strongly aligned. How can you use content marketing to drive sales enable...
View articleIf you’re running your own events, there are several ways that you can learn from the best conferences, exhibitions, and private meetings. A look at h...
View articleBill Reed, Product Marketer at Salesforce, shares details of their site optimization process that led to a 27% bump in conversions on Pardot.com. Read...
View articleChatmeter today announced upgrades to Pulse, promising accuracy of nearly 90% when reviewing customer information, 18% above the industry-average accu...
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