In today's hyper-connected world, is spending millions of dollars on repeat exposure still effective? Read More...
View articleThe firm that made its name through its work with the Obama campaign comes into the WPP fold without key Obama team online ad staff. Read More...
View articleMozilla, developer of the popular software browser, says do-not-track alone is not a fix for privacy on the Web. Read More...
View articleWith so many new ad units to choose from, 2011 promises to be an exciting year in online advertising. Second in a two-part series. Read More...
View articleThere is a huge difference between e-mail and e-mail marketing. Here are the main points you should know. Read More...
View articleBig brands are increasingly tapping online video personalities for product placement. Read More...
View articleFrom Facebook's Like button expansion to Twitter's first ads, the stories that drove the industry in 2010. Read More...
View articleMarketers must enhance landing experiences, not only on their own websites, but also across external Web spaces. Here's why. Read More...
View articleBefore you select a keyword to put in the search box on your offline ad, consider these best practices. Read More...
View articleFailure to differentiate between consumer privacy and security of personal information could change the Web as we know it. Here are 3 what-if scenario...
View articleBecause of social and mobile media, interaction with customers and prospects has evolved. Here are three ways to adapt. Read More...
View articleA look back and a look ahead on social marketing trends affecting business. Read More...
View articleForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Read More...
View articleWhat you need to know about video fraud and how to spot signs of it. Read More...
View articleMarketers that still consider social networking a niche market - it's time to wake up and face the data. Read More...
View articleSocial network omits Google's AdSense and SocialVibe's network, which runs ads in FarmVille. Read More...
View articleOnline video ads continue to reach more U.S. users, as publishers and networks serve more ads month-over-month. Read More...
View articleDigital marketing is about communications, not technology and advice on who you should hire to build your digital brand. Read More...
View articleAT&T customers can now rate products directly on the brand's Facebook presence, and can "like" or comment on others' reviews. Read More...
View articleDon't let your unverified business be modified or closed down by a stranger. Follow Google's lead and start taking Google Places seriously. Read More...
View articleThree best practices that marketers can implement right away to build a social commerce program. Read More...
View articleWhy media planners should measure and give credit to multiple touches that influence the final outcome - not only the last click. Read More...
View articleFast food chains launch their own location-based mobile rewards app, sidestepping existing services such as FourSquare and Facebook Places. Read More...
View articleCall it the Facebook and Twitter effect. Marketers sought out practical information about initiating and measuring social media efforts. Read More...
View articleFrom the Gulf oil spill to the FIFA World Cup, social media is all about events and issues that matter to people. Read More...
View articleA critique of one e-mail with disabled images offers a lesson for marketers on how small changes can make a more effective e-mail. Read More...
View articleLatinos index a lot higher than other groups. But how do marketers engage them? Read More...
View article