Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Read More...
View articleMoney will be used for acquisitions and growth, particularly in Europe and Asia. Read More...
View articleA look at the top 25 online properties in the U.S. during November, ranked by unique users. Read More...
View article2011 looks to be a frothy year for ad tech startups. So far this week, six ad firms have raised $126.5 million. Read More...
View articleFive best practices to improve your engagement metrics and delivery to an inbox. Read More...
View articleWhat companies will thrive or implode? What trends will take off or die? Here's one view. Read More...
View article"Audiences vs. content" is a false choice. Here's a three-part pledge for quality in the ad exchange space. Read More...
View articleCable net Starz runs multifaceted campaign for upcoming season of "Spartacus: Gods of the Arena." Read More...
View articleCarmaker looks to target young adults who may be interested in purchasing its compact "Juke" model. Read More...
View articleYahoo Japan and Google Japan are moving ahead with their search partnership. Read More...
View articleZiff Davis acquires LogicBuy.com and launches a new ad-targeting service. Read More...
View articleHarvey Goldhersz previously led MediaCom Digital and Beyond Interactive. Read More...
View articleLatest exec to leave AdMob since its sale to Google. Read More...
View articleFour tactical opportunities marketers can apply to blend social, search, and display. Read More...
View articleHow agile principles can be applied to a marketing organization. Read More...
View articleRetailer may use its newly formed blogger relationships as a promotional vehicle throughout 2011. Read More...
View article5 key challenges and opportunities for email marketers in the coming year. Read More...
View articleSocial media site leads Google and Yahoo for time-spent statistics, while showing promise for traffic referrals. Read More...
View articleStartup lets consumers save online ads for later. Read More...
View article$10 million infusion will support mobile ad bidding, mobile CRM, and e-mail integration. Read More...
View articlePreparing for the always-on, always connected social consumer, tougher Internet restrictions, and dot-bomb 2.0. Read More...
View articleWhat is it, how it works, where search comes in, the value, how to get started, and concerns about user privacy. Read More...
View article3 ways to make marketing analytics practices more effective. Read More...
View articleCustomers will be on the move in the coming year. And marketers must keep up with them. Read More...
View article2011 could be the year the government cracks down on behavioral advertising in a meaningful way, as industry takes its last stand for self-regulation....
View articleBrands like Bravo, American Eagle Outfitters, and MTV have opted to use check-ins to reward users while ringing in 2011. Read More...
View articleWith Facebook Places rolling out in Japan, U.S., and U.K., it's time to explore location-based advertising opportunities in Asia. Read More...
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