Combining clickstream data with machine-learning technology, behavioral analytics helps enterprises create a tailored online experience for each visit...
View articleDisney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest vide...
View articleSocial media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for custo...
View articlePreviously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through ...
View articleDespite the meteoric rise of ecommerce, mobile conversion rates are still a critical issue for retailers. Read More...
View articleLast Thursday, Snap, the parent company of Snapchat, went public. And in spite of questions about Snap's growth, finances and competition, investors w...
View articleFacebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...
View articleOn February 28, 2017, ClickZ presented the webinar 'Still using .com? Here’s why 50% of all Fortune 500 companies are about to use .brand' in associat...
View articleThe rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...
View articleIn January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next fi...
View articleThe difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....
View articleInfluencer outreach is a step-by-step process during which impeccable planning and execution are necessary. Read More...
View articleIf you’ve ever worked in B2B marketing or sales, chances are you’re familiar with the concept of the lead generation funnel. But is the traditional fu...
View articleJigsaw, a technology incubator that is a part of Google, and Google’s Counter Abuse Technology team want to rid the web of bad comments. Read More...
View articleJavaScript is the second largest contributor to webpage weight, behind images, but once downloaded the browser then needs to run the script, which can...
View articleWith 80% of brands believing they provide good social customer service but only 8% of customers agreeing, it is easy to see there is a disparity betwe...
View articleThe increased availability of data and analytics to track the customer journey has opened up entire new worlds for marketers. Read More...
View articleAs an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don't. Read More...
View articleAccording to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranke...
View articlePresident Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even m...
View articleSilicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful. Read...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleAs we have learned from the previous columns in this series, images are the major contributor to bloated, slow-loading mobile pages. Read More...
View articleThere are so many ways in which email continues to develop and progress, but in one way email still lives in the last decade. Read More...
View articleI didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have t...
View article27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm. Read More...
View articleIn an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page an...
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