Authenticity in Marketing: Q&A With Handmade Marketplace Etsy
Marketing

Authenticity in Marketing: Q&A With Handmade Marketplace Etsy

16y Kate Kaye

Authenticity in Marketing: Q&A With Handmade M...

ClickZ visited Etsy's Brooklyn loft space to talk marketing and potential revenue streams for the homemade and vintage goods marketplace. Read More...

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BAT Inks Deal With RCA/JIVE Label for Artist Endorsements
Marketing

BAT Inks Deal With RCA/JIVE Label for Artist Endorsements

16y David Ward

BAT Inks Deal With RCA/JIVE Label for Artist Endor...

More music stars come to Brand Affinity Technologies' pro athlete endorsement platform. Read More...

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North Face Tests Geo-Fencing, Will Consumers Bite?
Data insights

North Face Tests Geo-Fencing, Will Consumers Bite?

16y Christopher Heine

North Face Tests Geo-Fencing, Will Consumers Bite?

The retailer has rolled out its 'Summit Signals' program to all stores, marking one of the first national geo-fencing efforts. Read More...

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E-mail in an Irrelevant Social World
Asia

E-mail in an Irrelevant Social World

16y Dominic Powers

E-mail in an Irrelevant Social World

As direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the market...

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FEC Hands Down Wobbly Opinion on Google Political Ads
Marketing

FEC Hands Down Wobbly Opinion on Google Political Ads

16y Kate Kaye

FEC Hands Down Wobbly Opinion on Google Political ...

Commissioners failed to muster enough votes for a conclusive opinion on Google's search ads, suggesting consideration of the matter has only just begu...

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Top U.S. Online Ad Networks by Reach, September 2010
Ad Industry Metrics

Top U.S. Online Ad Networks by Reach, September 2010

16y Jack Marshall

Top U.S. Online Ad Networks by Reach, September 20...

Yahoo's network reaches more U.S. users than any other, according to comScore. Read More...

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IAB Reports Record Half Year for U.S. Online Advertising
Ad Industry Metrics

IAB Reports Record Half Year for U.S. Online Advertising

16y Jack Marshall

IAB Reports Record Half Year for U.S. Online Adver...

First six months of 2010 suggest a return to health for the online advertising market, according to IAB report. Read More...

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Conversion Testing: How Dependable Is Your Traffic?
Acquisition

Conversion Testing: How Dependable Is Your Traffic?

16y Tim Ash

Conversion Testing: How Dependable Is Your Traffic...

When considering the suitability of your traffic mix for conversion testing, watch for three important characteristics: recurring, controllable, and s...

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Five Tips for Showing the Love to Your Media Reps
Media

Five Tips for Showing the Love to Your Media Reps

16y Harry Gold

Five Tips for Showing the Love to Your Media Reps

It's important that while you are negotiating with reps on price, that you are doing it in the spirit of partnership. Read More...

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Is Monetization Ruining Content?
Marketing

Is Monetization Ruining Content?

16y John Yang

Is Monetization Ruining Content?

Our efforts to monetize the Internet are undermining the very content that we are trying to use to engage audiences. Read More...

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Marketing Lessons From Google
Conference Coverage

Marketing Lessons From Google

16y Stewart Quealy

Marketing Lessons From Google

A Q&A with Kenshoo CMO Aaron Goldman, author of "Everything I Know about Marketing I Learned from Google." Read More...

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Brands 'Like' Facebook Ads: 3 Case Studies
Social

Brands 'Like' Facebook Ads: 3 Case Studies

16y Christopher Heine

Brands 'Like' Facebook Ads: 3 Case Studies

Jim Beam, Baskin Robbins, and Panda Express tell ClickZ about their recent Facebook.com success stories. Read More...

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AdKeeper Lets Consumers Store Display Ads for Later
Display Advertising

AdKeeper Lets Consumers Store Display Ads for Later

16y Douglas Quenqua

AdKeeper Lets Consumers Store Display Ads for Late...

Start-up allows consumers to save ads for future viewing. Will they? Read More...

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Microsoft Joins the Mobile Ad Race With Windows Phone 7
Data insights

Microsoft Joins the Mobile Ad Race With Windows Phone 7

16y Jack Marshall

Microsoft Joins the Mobile Ad Race With Windows Ph...

Microsoft hopes the launch of its new mobile operating system will aid its progress in the mobile ad space. Read More...

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Google Mobile Search Developments
Search

Google Mobile Search Developments

16y Julie Batten

Google Mobile Search Developments

As more people become comfortable with searching the Web from mobile devices, marketers must adapt their strategies. Consider these developments. Rea...

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The Future Is TV on Your TV...Over the Internet
Marketing

The Future Is TV on Your TV...Over the Internet

16y Sean Carton

The Future Is TV on Your TV...Over the Internet

The revolution's waiting for a set of tools and standards that allow anyone to create streaming video content that can be streamed through set-top box...

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The Future of Reading Will Be Touch-Driven (Including E-mails)
Email

The Future of Reading Will Be Touch-Driven (Including E-mails)

16y Jeanniey Mullen

The Future of Reading Will Be Touch-Driven (Includ...

The day of the device is here. E-mail marketers will need to rethink the design and navigation of their e-mails. Read More...

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Fragmentation, Optimization, Integration
Analytics

Fragmentation, Optimization, Integration

16y Neil Mason

Fragmentation, Optimization, Integration

Web analytics is about taking the data, adding the multichannel perspective, and then deploying the right people and processes to change the way the b...

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Search: Where to Next?
Conference Coverage

Search: Where to Next?

16y Chris Boggs

Search: Where to Next?

As search marketing becomes more complex, organizations must stay ahead of change. Here are a few places to start. Read More...

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Mobile Marketing: From Concept to Practice
Asia

Mobile Marketing: From Concept to Practice

16y Joshua Maa

Mobile Marketing: From Concept to Practice

Are you still using conventional media planning methods to manage new digital media? Read More...

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Microsoft to Close In-Game Ad Unit Massive
Media

Microsoft to Close In-Game Ad Unit Massive

16y Jack Marshall

Microsoft to Close In-Game Ad Unit Massive

Loss of EA as a client this summer may have aided the firm's downfall. Read More...

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Android Sales Outpace iPhone in August
Data insights

Android Sales Outpace iPhone in August

16y Jack Marshall

Android Sales Outpace iPhone in August

Google's mobile operating system is rapidly gaining ground on Apple's iPhone OS, according to Nielsen. Read More...

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Rivals Beat Apple to iAd-like Executions on iPad
Data insights

Rivals Beat Apple to iAd-like Executions on iPad

16y Jack Marshall

Rivals Beat Apple to iAd-like Executions on iPad

Interactive campaigns for brands including Infiniti and Visa are already live on Apple's iPad devices. Read More...

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I Am (Trying to Be) Harry Crane
Marketing

I Am (Trying to Be) Harry Crane

16y Gary Stein

I Am (Trying to Be) Harry Crane

Forget about Don Draper. Mad Men's Harry Crane was onto something big. Are you? Read More...

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Site Socialization - Marketing R3
Marketing

Site Socialization - Marketing R3

16y Robin Neifield

Site Socialization - Marketing R3

A marketer's site no longer serves as the only destination. Often, it's not even the primary one. Read More...

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Two Simple Tests to Try With Google AdWords Campaign Experiments
Paid Search

Two Simple Tests to Try With Google AdWords Campaign Experiments

16y Andrew Goodman

Two Simple Tests to Try With Google AdWords Campai...

Want to more reliably test key variables in your Google AdWords accounts? Try these two tests. Read More...

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Facebook Credits, Dollars, Euros, or Pounds All Accepted Here
Analytics

Facebook Credits, Dollars, Euros, or Pounds All Accepted Here

16y Bryan Eisenberg

Facebook Credits, Dollars, Euros, or Pounds All Ac...

When will you be spending Facebook credits? Read More...

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