Social media is an integral channel throughout the entire customer journey. However, each stage requires a different approach and messaging to effecti...
View articleFacebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in t...
View articleAt the end of 2015 I started a Twitter conversation with some of the world’s leading experts on conversion optimisation. It all centred on the questi...
View articleGoogle made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high degree of commercial ...
View article“The old-world rules of reach, frequency and scale don’t work anymore. The new world is about engagement, value exchange and utility-based marketing.”...
View articleCustomer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attribu...
View articleThe world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too. ...
View articleWhen it comes to content trends, influencer marketing tops the list as brands continue to boost their spending on social influencer campaigns. One st...
View articleSometimes you have to stop looking at something the way you always have and consider it from a completely different perspective. On one hand the quest...
View articleThe convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...
View articleGartner calls the data management platform (DMP) the ‘soul of modern marketing’, but many marketers have yet to decipher the alphabet sou...
View articleBrand strategies used across various channels, especially digital and linear TV, have long focused on grabbing attention with “over the top” tactics: ...
View articleA hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code fo...
View articleAsk a marketer what makes a great digital experience, and odds are good that interactivity will top their list. A digital ad that’s interactive ...
View articleContent marketing done well should always incorporate an effective email marketing strategy. When it comes to building engagement with your target aud...
View articleStart-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams ...
View articleWhy does it matter if we use words appropriately in terms of context and meaning? Who’s to say that an apple isn’t the same as a screwdriver or a ligh...
View articleBack in the day, when I was a member of Toastmasters, a public speaking and leadership organization, I was fortunate enough to be asked to be presiden...
View articleIn the last few years, retailers all over the world have been experiencing major increases in their mobile commerce sales. However, despite th...
View articleFacebook’s $5.841 billion in Q4 revenue (a 51% jump vs. Q4 of ’14) is great for Facebook, but maybe not so great for online merchants. Even with Face...
View articleDigital video is a massive and growing opportunity. One hundred million U.S. internet users watch online video every day, and online video now account...
View articleMaking the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make the mos...
View articleProgrammatic advertising, the automation of media buying, is a daunting discipline to approach. Suffering from an overuse of jargon within the industr...
View articleAnother year, another Super Bowl – and a whole new crop of ads to analyze and enjoy. There’s always much to learn from watching major brands as ...
View articleWhat is a data management platform (DMP) and how can this tool help improve digital marketing efforts? Read More...
View articleWhat can marketers gain from collecting and integrating touchpoint data into the CRM system? Read More...
View articleConsidering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate. Read More...
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