Through the $435 million deal, Epsilon will fortify its data services, and Abacus its potential to garner more non-retail clients. Read More...
View articleThe acquisition will bolster the campaign measurement capabilities the paid blogging firm offers advertisers. Read More...
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View articleWhat makes a data-driven creative brief different? And how do you go about creating one? Read More...
View articleBig brands and dedicated mobile budgets are making inroads into the world's largest market. Read More...
View articleIf you can't hear your teenager's phone ringing when they answer it, don't worry, you're not supposed to Read More...
View article413 percent. That's how high traffic to Apple's iTunes site spiked on Christmas Day compared to last Xmas, as new iPod owners clicked to the online st...
View articleWhat's in store for Net neutrality, data security and other hot button Web issues now that the Dems are running Congress? InternetNews has a story tha...
View articleContestants can find and follow clues to deals on iPods, flat screen TVs and other prizes. Read More...
View articleFrom furniture sellers to travel site affiliates, marketers are promoting through Craigslist, sometimes disregarding the site's regulations. Read More...
View articleSpammers capitalize the holiday season with spear-phishing attacks and other grinch-like activities. Read More...
View articleA lack of customer data and campaign results analysis challenges top the list of marketers' concerns in a Jupiter Research study commissioned by Silve...
View articleYahoo recently released a new version of its toolbar with a powerful new bookmarking feature that integrates seamlessly with Yahoo Web search. Read Mo...
View articleDemand is exploding for B2B e-mail copywriters. Why you must develop your own "bench" of B2B copywriters with the skill sets you need. Read More...
View articleYou can work directly with the behavioral targeting networks, so why bother with an agency? An agency co-founder's biased opinion on why you should. R...
View articleVerizon Wireless is planning on providing banner ads to internet sites that users access from their mobile phones next year, according to the New York...
View articleFuture-trend predictor Faith Popcorn's record as a prognosticator is dicey, tending to add more buzzwords to the lexicon (e.g Read More...
View articleGambling site Bodog is among the advertisers that have bought ads on the latest site from the Million Dollar Homepage guy Read More...
View articleWhy re-invent the wheel, or re-jig your site for rich media if it's not necessary? GreenCine (the Netflix for discerning cinemaphiles) has always been...
View article"Cube Fabulous" signs Honda, Monster.com and America Online. Read More...
View articleTV and Web video content firm Plum TV has launched three of 8 planned ad-supported local upscale resort market sites. Read More...
View articleIf you're reading this column right now, you are -- I assure you -- a big part of the problem. Read More...
View articleWhere are we going, where have we been? Prediction and reflections on customer data and Web analytics. Read More...
View articleWe're looking at a year of huge expansion in video, mobile, and user-generated content. Read More...
View articleDunno who called and woke me up this morning, because the phone battery died the minute I picked up the handset Read More...
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