Behavior Under the Planning Microscope, Part 1: Viral
Data insights

Behavior Under the Planning Microscope, Part 1: Viral

20y Andy Chen

Behavior Under the Planning Microscope, Part 1: Vi...

Explorations of key communication trends based on consumer behaviors. First up: a fundamentally different approach to planning a viral idea. Read More...

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When Parting Isn't Such Sweet Sorrow
Email

When Parting Isn't Such Sweet Sorrow

20y Stefan Pollard

When Parting Isn't Such Sweet Sorrow

Step-by-step instructions for trimming the deadwood from your e-mail lists. Read More...

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Roll Your Own Media
Marketing

Roll Your Own Media

20y Dave Evans

Roll Your Own Media

With eyeballs up for grabs and no real quality hurdle for content, there's a perfect opportunity to experiment, develop a channel or two, and start to...

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Housing Information Lives on the Web
Audience

Housing Information Lives on the Web

20y Enid Burns

Housing Information Lives on the Web

Thirty-nine percent of Internet users have used the Web to find information about places to live. Read More...

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Mobile Campaigns Transcend SMS
Media

Mobile Campaigns Transcend SMS

20y Enid Burns

Mobile Campaigns Transcend SMS

Is text messaging about to be knocked off its throne? Read More...

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Microsoft Tries New Ways to Reach Small Business
Media

Microsoft Tries New Ways to Reach Small Business

20y Matthew G. Nelson

Microsoft Tries New Ways to Reach Small Business

Microsoft has launched two initiatives to raise awareness of its new small and mid-sized business software packages. Read More...

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PayPerPost Makes Disclosure Mandatory
Media

PayPerPost Makes Disclosure Mandatory

20y Matthew G. Nelson

PayPerPost Makes Disclosure Mandatory

New terms of service for paid blogging site. Read More

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Social Media Goes Mobile, Two Reports Find
Media

Social Media Goes Mobile, Two Reports Find

20y Enid Burns

Social Media Goes Mobile, Two Reports Find

Separate research from ABI and M:Metrics finds growing social media activity on phones. Read More...

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MTV Rings Up Mobile Content Unit
Media

MTV Rings Up Mobile Content Unit

20y Ryan Naraine

MTV Rings Up Mobile Content Unit

Viacom’s MTV Networks has created a new internal unit to drive its push into the red-hot market for mobile games, videos and ring-tones. Read More...

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Web Analytics: The Power's in Integration
Analytics

Web Analytics: The Power's in Integration

20y Jason Burby

Web Analytics: The Power's in Integration

Understanding the overall marketing ecosystem is imperative if you're serious about online. New vendor tools are rising to the challenge. Read More...

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A Bright Spot in Opt-In Advertising?
Media

A Bright Spot in Opt-In Advertising?

20y Hollis Thomases

A Bright Spot in Opt-In Advertising?

A soon-to-debut service pays consumers to view ads and charges advertisers only if their ads are seen. Read More...

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Getting Social With Media
Marketing

Getting Social With Media

20y Mark Kingdon

Getting Social With Media

Social media matter because peers are one of the heaviest influencers of purchase decisions. Read More...

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Top U.S. Parent Companies and Stickiest Brands on the Web, November 2006
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, November 2006

20y Enid Burns

Top U.S. Parent Companies and Stickiest Brands on ...

A look at which brands get visitors, and which ones keep users engaged the longest at home and work. Read More...

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Time's POTY: What "You" Means for You
Media

Time's POTY: What "You" Means for You

20y Zachary Rodgers

Time's POTY: What "You" Means for You

Hey, congratulations Read More

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Dove Contest a Wash
Media

Dove Contest a Wash

20y Matthew G. Nelson

Dove Contest a Wash

Several years ago Dove was lauded for putting more naturally figured women in its ad campaign instead of rail thin models, and now the company seems t...

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Holiday Greeting or Blatant Self Promotion?
Media

Holiday Greeting or Blatant Self Promotion?

20y Enid Burns

Holiday Greeting or Blatant Self Promotion?

If there's a line between branding in a holiday message, and a holiday e-card becoming an advertisement, I think it's been crossed Read More...

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Edelman and NewsGator Team to Offer Conversational Ads
Media

Edelman and NewsGator Team to Offer Conversational Ads

20y Kate Kaye

Edelman and NewsGator Team to Offer Conversational...

The PR firm has linked with the RSS feed platform provider to offer a product pairing CGM, display advertising and the ever-popular Web widget. Read M...

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Publishers, Agency Join the Mobile Ad Fray
Media

Publishers, Agency Join the Mobile Ad Fray

20y Enid Burns

Publishers, Agency Join the Mobile Ad Fray

UPDATE : Third Screen Media continues to grow its business by adding buy side and sell side players to its network. Read More...

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Reuters Offers Mobile Video, Pre-Roll Ads
Media

Reuters Offers Mobile Video, Pre-Roll Ads

20y Zachary Rodgers

Reuters Offers Mobile Video, Pre-Roll Ads

UPDATE: Video clips will encompass both business and headline news; ads will consist mainly of :15 spots. Read More...

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Advertising's Toughest Tech Problems, Part 1
Marketing

Advertising's Toughest Tech Problems, Part 1

20y Eric Picard

Advertising's Toughest Tech Problems, Part 1

Big, hairy tech problems that could break the back of online advertising. First of a series. Read More...

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Image-Blocking Scorecard, Part 1
Email

Image-Blocking Scorecard, Part 1

20y Jeanne Jennings

Image-Blocking Scorecard, Part 1

How 30 e-mail messages rated with their images suppressed. Read More...

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Understanding Trust
Marketing

Understanding Trust

20y Gary Stein

Understanding Trust

If consumers don't trust you, you can't be successful. Read More

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Flash, AJAX, Usability, and SEO
Search

Flash, AJAX, Usability, and SEO

20y Shari Thurow

Flash, AJAX, Usability, and SEO

How should Web site owners determine whether or not to use Flash or AJAX on their Web sites? Read More...

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Numbers Guy Pans Viral Factory Video List
Media

Numbers Guy Pans Viral Factory Video List

20y Kate Kaye

Numbers Guy Pans Viral Factory Video List

I'll be honest: We reporters have reams of numbers spewed at us on a daily basis, and most of us weren't exactly math masters Read More...

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New Web Marketing Group Takes Velvet Rope Approach
Media

New Web Marketing Group Takes Velvet Rope Approach

20y Kate Kaye

New Web Marketing Group Takes Velvet Rope Approach

Invitation-only trade organization Internet Marketers of New York is shooting for a casual networking atmosphere among trusted business peers. Read Mo...

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Execs & Accounts for December 15, 2006
Media

Execs & Accounts for December 15, 2006

20y Kevin Newcomb

Execs & Accounts for December 15, 2006

LinkedIn co-founder Guericke departs for Jaxtr; Reprise Media names AOL vet Chiles as COO; Skype promotes CMO Gomez to president, shuffles Kazim back ...

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AT&T Rolls Out Ad-Supported Directory Assistance
Media

AT&T Rolls Out Ad-Supported Directory Assistance

20y Kevin Newcomb

AT&T Rolls Out Ad-Supported Directory Assistance

AT&T has teamed with Apptera to offer ad-supported directory assistance calls in three markets. Read More...

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