ABC becomes the premier provider of video content to Yahoo News. Read More...
View articleGet creative, and move your marketing online. It's as simple -- and as complicated -- as that. Read More...
View articleWant your PPC search campaigns to kick competitors out of the running? Five tips to making your ads more relevant than the organic results in every en...
View articleHow can we evolve pre-roll video advertising before it dies a painful death? Should we even care? Read More...
View articleShipping carriers are looking for ways to differentiate themselves. Are loyalty programs the answer? Read More...
View articleWhen the IAB announced its appointment of Randall Rothenberg to its CEO post (set to replace Greg Stuart in January), a colleague and I wondered aloud...
View articleBefore Washington Journal yesterday morn, I caught C-SPAN's rerun of Congressman Dennis Kucinich's presidential bid announcement Read More...
View articleThe online fashion and lifestyle network also scored Series C funding of $18 million. Read More...
View articleA new study looks at the effect of CGM on in-market auto and travel purchasers. Read More...
View articleText links targeted to the content of a video clip will be shown as post-roll video clips. Read More...
View articleWhen you think of content-targeted sponsored links, Google and Yahoo probably come to mind. But there's another option. Read More...
View articleWe live in a world obsessed with commoditizing the power of relationships. Resolve to kick this obsession and really build customer relationships. Rea...
View articleHow much should acquiring a customer cost you? A campaign checklist to prevent spending more than you'll make. Read More...
View articleMobile marketing's best practices have been update. An overview of the changes. Read More...
View articleWith the Word of Mouth (WOM) marketing industry already policing itself when it comes to disclosure, a recent FTC statement sent in response to a call...
View articleSo I'm scanning one of the very few non-work related blogs in my feed list when I come across this item about the recent FTC ruling on word-of-mouth m...
View articleQ3 ad spend reports and forecasts are fresh in our minds from TNS , ZenithOptimedia , GroupM , and the IAB Read More...
View articleThe Wall Street Journal reports IBM is the latest in a long string of brands to join the fray in Second Life. Big Blue joins a panoply of brands strut...
View articleJim Kukral and Forge Corporation have officially launched BlogKits , an affiliate network targeted specifically to bloggers Read More...
View articleHow does a Web start-up with fewer than 20 staffers get its hands on a sea of searchable inventory data for local stores across the U.S Read More...
View articleFox Interactive Media sent an email to journalists and bloggers last night boasting about having achieved biggest-site-on-the-Web status as measured i...
View articleShortly after reading Seth's little rant about non user-initiated audio ads on Rhapsody.com this morning, I found myself in the dentist's chair Read M...
View articlePhilips Norelco creates a gift-themed microsite and supporting ads for its SmartTouch-XL electric razor; plus, ShaveEverywhere gets a refresh. Read Mo...
View articleTribal DDB, Siegel+Gale get new MDs in L.A.; MRM Worldwide names Cunningham EVP; Fowler tapped for global VP of e-mail deliverability and privacy serv...
View article"Brand Advocates" are younger and spend more time online than do non-advocates, according to a study from comscore and Yahoo. Read More...
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