Adding Ad Value
Marketing

Adding Ad Value

20y Sean Carton

Adding Ad Value

How to 'ad' value to a campaign. Read More

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Chinese Whispers in SEM
Search

Chinese Whispers in SEM

20y Mike Grehan

Chinese Whispers in SEM

Optimizing an approach to the Chinese search industry. Read More

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Music Sites Get Half a Million Visitors per Minute
Audience

Music Sites Get Half a Million Visitors per Minute

20y Enid Burns

Music Sites Get Half a Million Visitors per Minute

Digital music sites average a global daily peak of over half a million visitors per minute. Read More...

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The IM Tipping Point Has Arrived
Media

The IM Tipping Point Has Arrived

20y Zachary Rodgers

The IM Tipping Point Has Arrived

According to a new poll from AOL and the Associated Press, 72 percent of teens who use instant messaging say they send more IMs than e-mails, as do 26...

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AdWords to Host Small Business Landing Pages
Media

AdWords to Host Small Business Landing Pages

20y Matthew G. Nelson

AdWords to Host Small Business Landing Pages

A free hosting service gives businesses without Web sites a place to drive traffic via AdWords. Read More...

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Execs & Accounts for December 8, 2006
Media

Execs & Accounts for December 8, 2006

20y Kevin Newcomb

Execs & Accounts for December 8, 2006

R/GA sets up shop in London; Pluggd names Willis CMO; Reply adds one new board member and three senior executives Read More...

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Google Opens Audio Ads Beta
Media

Google Opens Audio Ads Beta

20y Zachary Rodgers

Google Opens Audio Ads Beta

DMarc, acquired nearly a year ago, has been integrated with AdWords and is ready for its close-up. Read More...

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New Click Fraud Allegations, With a Twist
Media

New Click Fraud Allegations, With a Twist

20y Kevin Newcomb

New Click Fraud Allegations, With a Twist

A journalist's investigation has allegedly turned up widespread evidence of automated click fraud and links to terrorist organizations. Read More...

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Philosophy Taps Holiday 'Magic' for E-mail Campaign
Media

Philosophy Taps Holiday 'Magic' for E-mail Campaign

20y Enid Burns

Philosophy Taps Holiday 'Magic' for E-mail Campaig...

Beauty brand Philosophy creates holiday campaign around a "believe in magic" message. Read More...

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Search Converges
Marketing

Search Converges

20y Rebecca Lieb

Search Converges

A look back at a year in which search, along with online advertising, simultaneously became easier and harder, more complex and vastly simplified. Rea...

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Wanted: PPC Search Industry Standards
Paid Search

Wanted: PPC Search Industry Standards

20y Kevin Lee

Wanted: PPC Search Industry Standards

Campaigns often aren't portable between engines. A standardization wish list. Read More...

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Four Steps to More Effective Web Site Testing
Analytics

Four Steps to More Effective Web Site Testing

20y Bryan Eisenberg

Four Steps to More Effective Web Site Testing

Making a decision to test is simple. But that decision alone won't deliver better online results. Read More...

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The Factor of Interactivity
Media

The Factor of Interactivity

20y Dorian Sweet

The Factor of Interactivity

Maybe we can throw out the online pan-measurement metrics can of worms and get on with pushing the envelope. Read More...

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New Online Activities Show Greatest Growth
Audience

New Online Activities Show Greatest Growth

20y Enid Burns

New Online Activities Show Greatest Growth

Blogs, video and Web phone calls see the largest increases in adoption in a year's time. Read More...

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MTV Networks Aligns Male Skewing TV and Web Brands
Media

MTV Networks Aligns Male Skewing TV and Web Brands

20y Zachary Rodgers

MTV Networks Aligns Male Skewing TV and Web Brands

Comedy Central and Spike TV will be packaged with Atom Films and IFILM, providing a largely male audience that skews a tad older than MTVN's teen hord...

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What Will Next Monday Bring in E-Commerce?
Media

What Will Next Monday Bring in E-Commerce?

20y Enid Burns

What Will Next Monday Bring in E-Commerce?

Cyber Monday a myth? BlueLithium says no Read More

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Our Condolences James Kim and Family
Media

Our Condolences James Kim and Family

20y Enid Burns

Our Condolences James Kim and Family

We at ClickZ would like to express our heartfelt sympathy to the family of CNET technology journalist James Kim Read More...

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HBO Promotes 'Rome' in Catfight Style
Media

HBO Promotes 'Rome' in Catfight Style

20y Zachary Rodgers

HBO Promotes 'Rome' in Catfight Style

Cheeky cross-media campaign takes a cue from the "Team Aniston"/"Team Jolie" phenomenon. Read More...

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Virgin/EMI to Explore Virtual Concerts
Media

Virgin/EMI to Explore Virtual Concerts

20y Matthew G. Nelson

Virgin/EMI to Explore Virtual Concerts

Recording artist Stacie Orrico to play on teen site Whyville.com Read More...

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Google In Portal Deal with BSkyB
Media

Google In Portal Deal with BSkyB

20y Kevin Newcomb

Google In Portal Deal with BSkyB

Google is lending its video, search and communications tools to a co-branded portal for Sky Broadband customers. Read More...

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Can Custom Search Improve Search Advertising?
Media

Can Custom Search Improve Search Advertising?

20y Tessa Wegert

Can Custom Search Improve Search Advertising?

A site search tool allows you to create a vertical search engine specific to its subject matter. Could it make search ads more effective? Read More...

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Don't Get Complacent About Online Advertising
Actionable Analysis

Don't Get Complacent About Online Advertising

20y Heidi Cohen

Don't Get Complacent About Online Advertising

As the online advertising revenue pie grows, site owners must to work harder than ever to keep up. Read More...

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Local Search Advertising, Part 2: Targeting Recommendations
Local

Local Search Advertising, Part 2: Targeting Recommendations

20y Patricia Hursh

Local Search Advertising, Part 2: Targeting Recomm...

Effective and practical local search advertising targeting options and campaign strategies. A two-part series. Read More...

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Execs Stay Connected, Tethered to Office
Audience

Execs Stay Connected, Tethered to Office

20y Enid Burns

Execs Stay Connected, Tethered to Office

Technology blurs the boundaries between work and home life for many high-level executives. Read More...

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This Is Your Bob Dole. This Is Your Bob Dole on Medicare.
Media

This Is Your Bob Dole. This Is Your Bob Dole on Medicare.

20y Kate Kaye

This Is Your Bob Dole. This Is Your Bob Dole on Me...

Who better to tell you about Medicare than an ex-Senator with an old war injury? Yep Read More...

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YouTube: Renegades to Digital Rights Brigade?
Media

YouTube: Renegades to Digital Rights Brigade?

20y Kate Kaye

YouTube: Renegades to Digital Rights Brigade?

Call it reverse blackmail, call it a crafty business move, but whatever you call it, you can't be so sure YouTube's increasingly cozy relationship wit...

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Yahoo Announces Major Reorganization
Media

Yahoo Announces Major Reorganization

20y Kevin Newcomb

Yahoo Announces Major Reorganization

The search and media giant tries to get nimbler by aligning its business into three operating groups. Read More...

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