Double Fusion Adds Nine 2K Games Titles to Roster
Media

Double Fusion Adds Nine 2K Games Titles to Roster

20y Enid Burns

Double Fusion Adds Nine 2K Games Titles to Roster

Nine titles added to in-game ad network. Read More...

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WebTrends Acquires Optimization Firm
Media

WebTrends Acquires Optimization Firm

20y Kevin Newcomb

WebTrends Acquires Optimization Firm

The Web analytics provider has acquired paid search optimization specialist ClickShift. Read More...

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Are You Ready for Ubiquitous Interactivity?
Marketing

Are You Ready for Ubiquitous Interactivity?

20y Jeremy Lockhorn

Are You Ready for Ubiquitous Interactivity?

It's time to free interactivity from the Internet and apply it to all media. Read More...

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What Will Drive Online Ads Next Year?
Marketing

What Will Drive Online Ads Next Year?

20y Gary Stein

What Will Drive Online Ads Next Year?

The killer tech and tactic that will open up new opportunities and challenges in 2007. Read More...

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Search Engine Algorithms and SEO Firms
Search

Search Engine Algorithms and SEO Firms

20y Shari Thurow

Search Engine Algorithms and SEO Firms

When an SEO firm claims to know an algorithm, always understand it's a well-orchestrated, but false, sales pitch. Read More...

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Paid Blogging Trend Hits a Nerve, Spurs Competition
Media

Paid Blogging Trend Hits a Nerve, Spurs Competition

20y Kate Kaye

Paid Blogging Trend Hits a Nerve, Spurs Competitio...

PayPerPost launched last summer with a loud come-on to bloggers and marketers, plus its own touring monster truck. Now other start-ups are rushing in....

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Happy Virtual New Year?
Media

Happy Virtual New Year?

20y Matthew G. Nelson

Happy Virtual New Year?

Times Square is considered to be the advertising gold mine, and never more than New Years Eve when thousands of people all stand around trying to make...

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Lonelygirl15 Creators Woo Mad Ave, Launch Production Co.
Media

Lonelygirl15 Creators Woo Mad Ave, Launch Production Co.

20y Zachary Rodgers

Lonelygirl15 Creators Woo Mad Ave, Launch Producti...

The fictional video blog goes on the prowl for product placement and sponsorship deals. Read More...

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Fair Trade Advertising Competition Opens for Under-30s
Media

Fair Trade Advertising Competition Opens for Under-30s

20y Matthew G. Nelson

Fair Trade Advertising Competition Opens for Under...

Winner's multimedia message to see global distribution Read More...

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Yahoo Shows Brand Advertising Muscle with New Mini-Sites
Media

Yahoo Shows Brand Advertising Muscle with New Mini-Sites

20y Kate Kaye

Yahoo Shows Brand Advertising Muscle with New Mini...

The publisher will sell its new "brand universes" on a section-specific basis and at higher CPMs than other areas. Read More...

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Execs & Accounts for December 1, 2006
Media

Execs & Accounts for December 1, 2006

20y Kevin Newcomb

Execs & Accounts for December 1, 2006

Schematic bolsters client services team; Revenue Science names Sebring VP of channel management; DoubleClick's Frankland departs for Forrester. Read M...

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Video and Rich Media Strategies for 2007
Media

Video and Rich Media Strategies for 2007

20y Ian Schafer

Video and Rich Media Strategies for 2007

This isn't your usual predictions ramble. Consider it sage advice. Read More...

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Yahoo's Peanut Butter Recipe
Paid Search

Yahoo's Peanut Butter Recipe

20y Kevin Lee

Yahoo's Peanut Butter Recipe

There are lots of great things you can make with peanut butter when it isn't spread too thin. Read More...

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Making CRM Accessible
Analytics

Making CRM Accessible

20y Jack Aaronson

Making CRM Accessible

Make your site and e-mail easier for all your customers. Read More

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Nothing Serious, We're Only Engaged
Marketing

Nothing Serious, We're Only Engaged

20y Rebecca Lieb

Nothing Serious, We're Only Engaged

Is 'engagement' advertising's equivalent of a one-night-stand? Read More...

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New Real Estate Happenings at Edgeio and TurnHere
Media

New Real Estate Happenings at Edgeio and TurnHere

20y Kate Kaye

New Real Estate Happenings at Edgeio and TurnHere

There's a bit of online real estate goings on the past couple days Read More...

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'Cyber Monday' Confounds Researchers, but Hey, Sales are Good
Media

'Cyber Monday' Confounds Researchers, but Hey, Sales are Good

20y Enid Burns

'Cyber Monday' Confounds Researchers, but Hey, Sal...

Thanksgiving Day, Black Friday, Cyber Monday, each day saw huge online sales and traffic figures. But which garnered the most? Read More...

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SEM Getting Attention at the Top
Media

SEM Getting Attention at the Top

20y Kevin Newcomb

SEM Getting Attention at the Top

More senior management executives now say they are involved in SEM programs, and those programs are getting their own budget lines more often, accordi...

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IAB Preaching Engagement
Media

IAB Preaching Engagement

20y Kevin Newcomb

IAB Preaching Engagement

A new branding campaign for the interactive advertising industry, with the tagline "Media More Engaging," aims to win more marketing dollars for inter...

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Do You Buy Banners?
Media

Do You Buy Banners?

20y Tessa Wegert

Do You Buy Banners?

Why do marketers still buy banners? Read More

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Your E-Mail Is Blacklisted. Now What?
Email

Your E-Mail Is Blacklisted. Now What?

20y Derek Harding

Your E-Mail Is Blacklisted. Now What?

Five steps to take when you've been blacklisted. Read More...

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Leveraging Online Communities
Actionable Analysis

Leveraging Online Communities

20y Shane Atchison

Leveraging Online Communities

Should you launch a community for your customers? Before you leap in, consider the goals and possibilities. Read More...

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And the Mobile Marketing Winners Are...
Media

And the Mobile Marketing Winners Are...

20y Laura Marriott

And the Mobile Marketing Winners Are...

Some of the winning case studies from the Mobile Marketing Association Awards. Read More...

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Top U.S. Parent Companies and Stickiest Brands on the Web, October 2006
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, October 2006

20y Enid Burns

Top U.S. Parent Companies and Stickiest Brands on ...

A look at which brands get visitors, and which ones keep users engaged the longest at home and work. Read More...

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Is Google Building a Secret Display Ad Network?
Media

Is Google Building a Secret Display Ad Network?

20y Zachary Rodgers

Is Google Building a Secret Display Ad Network?

The blogosphere is buzzing about Google's " Top Secret " display ad network Read More...

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Could Philly.com Lose Site Traffic Soon?
Media

Could Philly.com Lose Site Traffic Soon?

20y Kate Kaye

Could Philly.com Lose Site Traffic Soon?

The folks feeding Philly.com just might starve the site come tomorrow Read More...

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TiVo Woos Advertisers with 'Program Placement'
Media

TiVo Woos Advertisers with 'Program Placement'

20y Matthew G. Nelson

TiVo Woos Advertisers with 'Program Placement'

First advertisers include Burger King, General Motors, MasterCard and The Weather Channel. Read More...

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