Wal-Mart loses marketing execs; Spot Runner adds former AOLer to board; Constant Contact adds VP of product strategy. Read More...
View articleThe Web site auditing firm has evolved its research offering to build an online ad marketplace, using the data it collects to target ads across its pu...
View articleSpeaking at the UBS global media conference, Millard admits Yahoo has given its long-tail inventory short shrift. Read More...
View articleOnline ad spending grew by leaps and bounds this year, and is expected to maintain a slow-but-steady rate of increase in 2007. Read More...
View articleAn unscientific survey shows marketers are still missing the boat on PPC. Read More...
View articleLack of standardization, best practices, and methodologies make behavioral targeting confusing for media buyers. Read More...
View articleSix steps to avoid being labeled a phisher. Read More...
View articleThe potential impact, from a Web marketer's perspective, of online video content. Read More...
View articleThe number of active home Internet users by country for the month of October 2006. Read More...
View articleNow that his successor's identity has been revealed , current IAB President and CEO Greg Stuart is joining the boards of ad network and service provid...
View articleMedia General, publisher of 22 daily southern papers including The Tampa Tribune and Richmond Times-Dispatch has joined Yahoo's so-called "consortium"...
View article"We had an arrangement that I could leave at any time," said serial entrepreneur Jason Calacanis this morning in his keynote discussion with Danny Sul...
View article"I had to do some nasty stuff before I finally got a successful internet video Read More...
View articleUPDATE: Booz Allen exec and long time media editor and columnist Randall Rothenberg will take over as IAB CEO in January. Read More...
View articleWhile a user-generated video deal with Current TV ends, Yahoo launches another such partnership with Reuters. Read More...
View articleIn addition to standard targeting methods, the network will serve pre-and post-roll video ads based on user behavior, and sell on CPM. Read More...
View articleTwo separate studies find similar findings on how display complements search advertising. Read More...
View articleWeb ad spending will grow at a slightly slower rate next year. Read More...
View articleThe industry needs people who really understand how to put the data to work. Three tips to becoming such a person. Read More...
View articleHow are advertisers faring? In advertising speak, "Pony up early and heavily if you want to have any impact whatsoever." Read More...
View articleWhat are you doing to foster a culture of digital innovation in your organization? Three things to help you stay fresh in this rapidly changing market...
View articleDollars spent per visit are growing faster than the number of visitors to online retail stores. Read More...
View articleIt never ceases to amaze me how it seems to creep up on ya earlier and earlier each year Read More...
View articleClassifieds site Oodle.com got into the online dating game today, launching its Personals channel Read More...
View articleRight Media, which powers an auction-style exchange best described as a stock exchange for online media, is separating out its own ad network, which h...
View articleA new local search Web application combines content from across IAC and beyond. Read More...
View articleBarclays chooses WebTrends for Web analytics; Carat Fusion taps Click Forensics for click fraud monitoring; ValueClick acquires UK-based comparison sh...
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