User Engagement Means On Their Terms
Media

User Engagement Means On Their Terms

21y Rebecca Lieb

User Engagement Means On Their Terms

I'm only on Windows during office hours, and I never, ever use Internet Explorer. I'm hardly alone Read More...

View article
GoDaddy: Planting Billboards in Your Yard
Media

GoDaddy: Planting Billboards in Your Yard

21y Zachary Rodgers

GoDaddy: Planting Billboards in Your Yard

I buy domains every so often Read More

View article
Print: Making Old Media New Again
Media

Print: Making Old Media New Again

21y Rebecca Lieb

Print: Making Old Media New Again

The Wall Street Journal announced a major print redesign today, part of which will be stronger links to WSJ online. Simultaneously, The New York Times...

View article
More Use RSS Than Have Heard Of It
Audience

More Use RSS Than Have Heard Of It

21y Enid Burns

More Use RSS Than Have Heard Of It

Users access RSS without knowing it. Read More

View article
Gay.com Comes Out With Cross-Media Campaign
Media

Gay.com Comes Out With Cross-Media Campaign

21y Pamela Parker

Gay.com Comes Out With Cross-Media Campaign

The integrated effort includes buys on both mainstream and gay-oriented sites. Read More...

View article
Blocking of Legit E-Mail Still High
Media

Blocking of Legit E-Mail Still High

21y Zachary Rodgers

Blocking of Legit E-Mail Still High

But senders owe their delivery problems at least as much to their own practices as to overzealous blocking by ISPs, one study finds. Read More...

View article
Zunch Execs Jump Ship, Join Together
Media

Zunch Execs Jump Ship, Join Together

21y Kevin Newcomb

Zunch Execs Jump Ship, Join Together

A mass exodus of Zunch Communications' management team leads to the formation of a new agency. Read More...

View article
I Want You to Talk About Me
Marketing

I Want You to Talk About Me

21y Mark Kingdon

I Want You to Talk About Me

Getting to the heart of what advertising is all about. Read More

View article
Combining Web Analytics and Qualitative Insight
Analytics

Combining Web Analytics and Qualitative Insight

21y Jason Burby

Combining Web Analytics and Qualitative Insight

The why of analytics is as important as the' what. Read More...

View article
Rain or Shine, Weather-Triggered Advertising Is Fine
Media

Rain or Shine, Weather-Triggered Advertising Is Fine

21y Hollis Thomases

Rain or Shine, Weather-Triggered Advertising Is Fi...

Everyone talks about the weather. Advertisers are doing something about it. Read More...

View article
"My First Place" on Web First
Media

"My First Place" on Web First

21y Pamela Parker

"My First Place" on Web First

Following in the footsteps of a number of entertainment marketers, Scripps Networks' HGTV is betting on a Web premiere of its new series, "My First Pl...

View article
Behavioral Marketing Baked into New Toolbar
Media

Behavioral Marketing Baked into New Toolbar

21y Kevin Newcomb

Behavioral Marketing Baked into New Toolbar

Compete's new Voicebox platform aims to help marketers reach existing customers when they're ready to make a decision. Read More...

View article
The API ROI
Marketing

The API ROI

21y Gary Stein

The API ROI

APIs aren't just for programmers. They're important for marketers, too. Read More...

View article
AOL.com Gets Its Ad Campaign
Media

AOL.com Gets Its Ad Campaign

21y Zachary Rodgers

AOL.com Gets Its Ad Campaign

After quietlytaking itself out of beta last month, AOL has released some details on the integrated ad campaign launched to promote its public content....

View article
Execs & Accounts for October 10, 2005
Media

Execs & Accounts for October 10, 2005

21y Zachary Rodgers

Execs & Accounts for October 10, 2005

MWW Group hires blogger Biro; MMA names AOL's Loredo to chair mobile search working group. Read More...

View article
PSP Users Browse for 50 Cent
Media

PSP Users Browse for 50 Cent

21y Enid Burns

PSP Users Browse for 50 Cent

Paramount Pictures hypes upcoming movie, "Get Rich or Die Tryin'" with a Web site available specifically for Sony's PSP handheld gaming system. Read M...

View article
Omnicom Snaps Up U.S. Mobile Marketing Firm
Media

Omnicom Snaps Up U.S. Mobile Marketing Firm

21y Zachary Rodgers

Omnicom Snaps Up U.S. Mobile Marketing Firm

Ipsh! clients have included Starburst and Britney Spears' Curious perfume brand. Read More...

View article
Search-Engine Friendly Content Management Systems
Search

Search-Engine Friendly Content Management Systems

21y Shari Thurow

Search-Engine Friendly Content Management Systems

The wrong CMS can make your site disappear, as far as search engines are concerned. The proactive approach to SEO meeting CMS. Read More...

View article
Engage the Consumer With Interactivity
Marketing

Engage the Consumer With Interactivity

21y Jeremy Lockhorn

Engage the Consumer With Interactivity

Why interactivity is good for both brand and direct response objectives. Read More...

View article
African American Online Population Is Growing
Audience

African American Online Population Is Growing

21y Enid Burns

African American Online Population Is Growing

The African American community is active online as the demographic joins the wired population. Read More...

View article
Between "Bounced" and "Delivered"
Email

Between "Bounced" and "Delivered"

21y Jeanne Jennings

Between "Bounced" and "Delivered"

Just because an e-mail doesn’t bounce doesn’t mean it’s delivered. Read More...

View article
ad:tech - Your Cred Is Slipping!
Media

ad:tech - Your Cred Is Slipping!

21y Rebecca Lieb

ad:tech - Your Cred Is Slipping!

Jeez, guys - get it together! ad:tech is burgeoning in size and global reach as the online advertising industry's all-encompassing (and theoretically,...

View article
RSS By Any Other Name...
Media

RSS By Any Other Name...

21y Rebecca Lieb

RSS By Any Other Name...

Maybe it's because Bloglines has, in a very short time, become almost part of my DNA, but I'm not cottoning to Google's just-launched Reader . It's th...

View article
The Human Cost of the AOL/WIN Deal
Media

The Human Cost of the AOL/WIN Deal

21y Zachary Rodgers

The Human Cost of the AOL/WIN Deal

No, not that human cost. I'm talking about the miserable guy who recently got stuck with Jason Calacanis' old cell phone number. "This is Mark," he sa...

View article
MSN Pilots adCenter in U.S.
Media

MSN Pilots adCenter in U.S.

21y Pamela Parker

MSN Pilots adCenter in U.S.

When the MSN guys speaking at Web 2.0 said they'd be beta testing adCenter in the U.S., I thought they said "next month," not "later this week." Or is...

View article
Search Increased in August
Data insights

Search Increased in August

21y Enid Burns

Search Increased in August

Search is on the rise; August saw a ten percent increase in searches across 65 engines. Read More...

View article
Brand-Centric vs. User-Centric Navigation
Analytics

Brand-Centric vs. User-Centric Navigation

21y Jack Aaronson

Brand-Centric vs. User-Centric Navigation

Shoppers don't know -- or care -- how your company is organized internally. Read More...

View article
1 942 943 944 945 946 1,669