Google Goes Lobbying
Media

Google Goes Lobbying

21y Zachary Rodgers

Google Goes Lobbying

New hire Alan Davidson will be the vanguard of a concerted effort to influence U.S. Internet policy. Read More...

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Meeker: Interactive Ads By the Numbers
Media

Meeker: Interactive Ads By the Numbers

21y Enid Burns

Meeker: Interactive Ads By the Numbers

Google and Yahoo! hold the greatest market share among recipients of online advertising, and they distribute the wealth widely among their partners. R...

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Conversion and Control: Organic vs. PPC Clicks
Paid Search

Conversion and Control: Organic vs. PPC Clicks

21y Kevin Lee

Conversion and Control: Organic vs. PPC Clicks

Testing only existing site pages for PPC traffic? You may be leaving money on the table. Read More...

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Blogs' Mainstream Moment
Media

Blogs' Mainstream Moment

21y Zachary Rodgers

Blogs' Mainstream Moment

UPDATE: It's not blogs vs. mainstream media anymore. Read More

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Media & Advertising 2.0
Marketing

Media & Advertising 2.0

21y Pamela Parker

Media & Advertising 2.0

Is it really a new version, or just an incremental upgrade? Read More

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Execs & Accounts for October 7, 2005
Media

Execs & Accounts for October 7, 2005

21y Zachary Rodgers

Execs & Accounts for October 7, 2005

Freestyle Interactive loses managing director; Tacoda names a director of Northwest sales. Read More...

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Fleishman-Hillard Looks to Youth for Clues to Future
Media

Fleishman-Hillard Looks to Youth for Clues to Future

21y Kevin Newcomb

Fleishman-Hillard Looks to Youth for Clues to Futu...

The agency's new "Next Great Thing" communications practice studies youth culture to project its impact on all communications. Read More...

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What Rich Media Advertisers Can Learn From Search Engines
Media

What Rich Media Advertisers Can Learn From Search Engines

21y Ian Schafer

What Rich Media Advertisers Can Learn From Search ...

Tools and technologies to use right now. Read More...

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Terry Semel at Web 2.0
Media

Terry Semel at Web 2.0

21y Pamela Parker

Terry Semel at Web 2.0

Yahoo! CEO Terry Semel kicked off the show today Read More

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Barry Diller at Web 2.0
Media

Barry Diller at Web 2.0

21y Pamela Parker

Barry Diller at Web 2.0

A few words from IAC media mogul Barry Diller at the conference last evening: On Google. "You mean the evil I would do to them?" he jokes Read More...

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RipeTV: Three-Minute Programs with TiVo-Proof Ads
Media

RipeTV: Three-Minute Programs with TiVo-Proof Ads

21y Zachary Rodgers

RipeTV: Three-Minute Programs with TiVo-Proof Ads

Cable and VOD play RipeTV launches soon with ultra-short programming that's designed to be fast-forward proof Read More...

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AOL to Buy Weblogs Inc.
Media

AOL to Buy Weblogs Inc.

21y Zachary Rodgers

AOL to Buy Weblogs Inc.

A big blog acquisition. Calacanis sells amidst healthy growth. Read More...

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Coupons Converge Online
Ad Industry Metrics

Coupons Converge Online

21y Enid Burns

Coupons Converge Online

Coupon clippers want to drop the dead-tree habit for targeted coupons delivered via e-mail and online. Read More...

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AIM Launches Presence Program
Media

AIM Launches Presence Program

21y Kevin Newcomb

AIM Launches Presence Program

Commercial partners, small businesses and individuals can now add instant messaging presence functionality to their sites and services. Read More...

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Amazon Prevails in Cybersquatting Judgments
Media

Amazon Prevails in Cybersquatting Judgments

21y Enid Burns

Amazon Prevails in Cybersquatting Judgments

Cybersquatters using domains similar to the retailer's were told to shut down operations and hand over domains. Read More...

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E-Mail Bounce Management, Simplified
Email

E-Mail Bounce Management, Simplified

21y Derek Harding

E-Mail Bounce Management, Simplified

How to reduce bounce processing, improve accuracy, and ensure e-mail gets through to everyone able to receive it. Read More...

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Frequency Caps and Cross-Media Campaigns
Media

Frequency Caps and Cross-Media Campaigns

21y Tessa Wegert

Frequency Caps and Cross-Media Campaigns

How does an advertiser control frequency when ads also appear offline? Read More...

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Yahoo! Loses Media Exec to HBO
Media

Yahoo! Loses Media Exec to HBO

21y Pamela Parker

Yahoo! Loses Media Exec to HBO

Moloshok returns to Time Warner after three years at the portal. Read More...

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Managing Up: Six Steps Towards Success
Actionable Analysis

Managing Up: Six Steps Towards Success

21y Shane Atchison

Managing Up: Six Steps Towards Success

If management doesn't know how the Web channel is performing, how can they gauge the company's overall success? Read More...

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Eminem Hung Up On Ringtones
Media

Eminem Hung Up On Ringtones

21y Rebecca Lieb

Eminem Hung Up On Ringtones

WSJ.com reports (subscription) Eminem is suing companies selling his songs as ringtones without a license to do so. "This is a big business Read More...

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Intel Uses Nearly-new Ad Units for Yahoo! Takeover
Media

Intel Uses Nearly-new Ad Units for Yahoo! Takeover

21y Rebecca Lieb

Intel Uses Nearly-new Ad Units for Yahoo! Takeover

If you find yourself at Yahoo!'s home page on Thursday, you'll see Intel's implementation of what Yahoo! calls its "Expando East" and "floating elemen...

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Feeding Time
Media

Feeding Time

21y Rebecca Lieb

Feeding Time

Ask, and ye shall receive. Not a few readers have requested RSS feeds for ClickZ's Experts and Features sections Read More...

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Search Panel - Web 2.0
Media

Search Panel - Web 2.0

21y Pamela Parker

Search Panel - Web 2.0

I'm installed amongst the laptop-wielding masses at the Web 2.0 conference Read More...

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VNU Buys Into Blogs; Denton Giggles to the Bank
Media

VNU Buys Into Blogs; Denton Giggles to the Bank

21y Zachary Rodgers

VNU Buys Into Blogs; Denton Giggles to the Bank

This is the first blog publishing deal that feels really corporate. A pact was reached between Nick Denton's Gawker Media and VNU, publisher of Billbo...

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Topix.net Gets Modular With Headlines
Media

Topix.net Gets Modular With Headlines

21y Pamela Parker

Topix.net Gets Modular With Headlines

The company is helping newspaper publishers better monetize audiences through its technology. Read More...

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MSN adCenter: The Next-Gen Behavioral Platform?
Data insights

MSN adCenter: The Next-Gen Behavioral Platform?

21y David Rittenhouse

MSN adCenter: The Next-Gen Behavioral Platform?

Does MSN's adCenter hold a glimpse of next-generation of behavioral marketing -- even of online marketing's future? Read More...

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Intel Campaign Puts Celebrities In Your Lap
Media

Intel Campaign Puts Celebrities In Your Lap

21y Kevin Newcomb

Intel Campaign Puts Celebrities In Your Lap

A multi-channel campaign uses humor to tout the value of Intel's chips for mobile entertainment. Read More...

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