Rafat over at PaidContent.org is reporting that MTV's video music awards generated 13 million unique streams since the original event Read More...
View articleEmployment ads meet SEM in a new offering from Webhire. Read More...
View articleDon’t let an antiquated campaign structure result in missed opportunities or waste. A step-by-step guide to fine-tuning a Google AdWords campaign. Rea...
View articleIf online is so measurable, where are the numbers that reflect top advertisers' real level of online spending? Read More...
View articlePheedo CTO departs; Van Gogh Vodkas names a digital agency. Read More...
View articleA new way to measure the value of rich media effectiveness is sorely needed. Read More...
View articleWhere are the ad campaigns and Web sites that speak to the customer's heart? Read More...
View articleIn keynote after keynote, agency executives embrace the death of advertising as they know it. Read More...
View articleThe basketball game's players can customize their Nike shoes in the game just as they would on the shoemaker's iD site. Read More...
View articleAt Advertising Week, Reuters passed out an interesting promotion for mobile users at a handful of events Read More...
View articleFour microsites promote the Old Spice brand through content, with few references to deodorant and aftershave. Read More...
View articleUsers look to the Web to retrieve material that adds humor and entertainment to their lives. Three ways to make the most of this trend. Read More...
View articleEven online businesses must be prepared for the fallout of an unexpected event. Read More...
View articleThere’s a problem in the current pay-per-call model. There’s also a solution. Read More...
View articleThe U.S. Spanish-speaking population is entering the Web arena, and is quick to take part in all activities the 'Net has to offer. Read More...
View articleUPDATED: The search giant hosts landing pages that extols the benefits of advertising on individual AdSense publishers' sites. Read More...
View articleThe "Intel Indies" on AtomFilms requires directors use an Intel processor as part of their production process. Read More...
View articleGoogle has quietly been talking with classifieds providers about getting feeds of their listings -- presumably for a new search service Read More...
View articleYou would expect a company like Yahoo! to know a thing or two about online advertising Read More...
View articleWhat makes portal home pages such appealing media buys, and how's the market shaping up for this form of online primetime? Read More...
View articleThe consumer electronics player seeks female attention as it launches its new line of flat screen TVs. Read More...
View articleAn over-the-page ad unit seeks to take in-market buyers deeper into the sales funnel. Read More...
View articleYahoo!'s Buzz Index and Search Share of Voice are part of an initiative to show search marketing's benefits beyond simple click-to-sale. Read More...
View articleIs behavior a tradable commodity? If so, how should it be sold and purchased? Read More...
View articleCarat's Treffiletti named engagement architect; Beal launches new venture. Read More...
View articleFour common problems audits turn up -- and how to fix them. Read More...
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