If you handle SEM in a corporate environment, you must learn to handle the seven distinct corporate personality types. Read More...
View articleTwo new developments in the push to develop more content (aka more spaces for ad inventory) Read More...
View articleConsummate campaigner Juan Valdez , along with the GEICO Gecko, took home the "top icon" title , winning the surely very scientific popularity poll co...
View articleAdvertising Week, Day One: Interviewer Charlie Rose kept asking Publicis CEO Maurice Levy about the Internet and fragmentation Read More...
View articleIn a keynote at OMMA East this morning, David Verklin, CEO of Carat Americas, shared seven things marketers can do today to create the media plan of t...
View articleBloggers (and presumably gamers) are abuzz over a European-targeted Web site to promote Microsoft's Xbox 360 Read More...
View articleBill O'Reilly loathes the thought that Sally School Teacher in Tupelo could one day replace him Read More...
View articleAs Arab countries privatize their cellular markets, competition and service opportunities emerge. Read More...
View articleIf an online ad agency isn't also a search agency, how can it satisfy client needs? MSN Paid Search may hold some answers. Read More...
View articleAmazon's product pages contain some mighty interesting information for the analytically inclined. Read More...
View articleA new Web site is bolstered through marketing partnerships with Microsoft, eBay and The DMA. Read More...
View articleA new study finds those who skip ads on TV are also disproportionately likely to go online for word-of-mouth product information. Read More...
View articleWhich search terms used on which search engine may tip marketers off to where consumers are in the purchase funnel. Read More...
View articleA new opportunity calls for new tactics -- less about interrupting, and more about participating. Read More...
View articleAs Google inches toward "portalhood," Yahoo! is becoming more and more like a publisher Read More...
View articleUnless you've been hiding under a rock, you'll know it's Advertising Week in New York this week (well, Advertising Four Days, anyway) Read More...
View articleGoogle has struck its first deal to promote TV programming through video content on its site Read More...
View articleTacoda's CPM-based behavioral ad network, which the company talked about in April , officially launched today Read More...
View articleDave Burwick, Pepsi's CMO, just mentioned on a panel at the IAB's Mixx conference that his company has "in the double digits of millions" of names and...
View articleAd revenues are up for the first half of 2005, and figures show smaller publishers getting a slightly larger share of spending. Read More...
View articleGossip plays an important role in your business' success... or failure. Read More...
View articleLeFurgy takes post at Poindexter; Office Depot names paid search agency; and ShopLocal chooses ad management software. Read More...
View articleAround the world, the Internet population continues to grow. Read More...
View articleA very clean test -- and some very positive e-mail campaign results. Read More...
View articleTwo word-of-mouth research firms join forces. Read More...
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