Ocado chairman urges retailers to embrace online grocery services
Events & Awards

Ocado chairman urges retailers to embrace online grocery services

12y Lucy Smeddle

Ocado chairman urges retailers to embrace online g...

Former head of M&S and Ocado chairman, Stuart Rose, has announced online grocery services to be the only way to go if retailers are to meet growin...

View article
'Connection addiction' sees Brits turn to devices 34 times a day
Insights

'Connection addiction' sees Brits turn to devices 34 times a day

12y Lucy Smeddle

'Connection addiction' sees Brits turn to devices ...

As smartphones, tablets and a multitude of different connected devices continue to sweep the world by storm, IAB has published a new report that descr...

View article
KFC targets young adults with new mobile game
Acquisition

KFC targets young adults with new mobile game

12y Lucy Smeddle

KFC targets young adults with new mobile game

Fast-food chain KFC has come over all digital in its latest campaign, launching a new mobile game aimed at young adults in Australia in a bid to enhan...

View article
Strategic digital marketing campaign helps Ticketscript sell its 10 millionth ticket
Insights

Strategic digital marketing campaign helps Ticketscript sell its 10 million...

12y Lucy Smeddle

Strategic digital marketing campaign helps Tickets...

The power of social media and mobile marketing in enhancing a brand and saving it from drowning among competition is perfectly exemplified in the stor...

View article
Internet Week Europe 2013 comes to the City
Events & Awards

Internet Week Europe 2013 comes to the City

12y Lucy Smeddle

Internet Week Europe 2013 comes to the City

The fourth ever Internet Week Europe, a five day festival that celebrates all things great about an online world, is to take place in London in Novemb...

View article
Users three times more likely to engage with video on mobiles than desktops
Headline News

Users three times more likely to engage with video on mobiles than desktops

12y Lucy Smeddle

Users three times more likely to engage with video...

As the power of mobile continues to grow amid increasing advertising spend and a greater adoption of smartphones, new data reveals that those who view...

View article
Barclaycard gets romantic in latest campaign
Acquisition

Barclaycard gets romantic in latest campaign

12y Lucy Smeddle

Barclaycard gets romantic in latest campaign

Lost love, heartache, a yearning for someone you've never properly met... we've all felt it before, and Barclaycard's latest promotion for its Freedom...

View article
Infographic reveals power of tablets in driving e-retail market
Insights

Infographic reveals power of tablets in driving e-retail market

12y Lucy Smeddle

Infographic reveals power of tablets in driving e-...

Check out this interesting set of data compiled by the retail information specialists at Verdict, which looks at the power of tablet devices in helpin...

View article
Pepsico's digitally-powered vegatable patch hits a dull note
Acquisition

Pepsico's digitally-powered vegatable patch hits a dull note

12y Lucy Smeddle

Pepsico's digitally-powered vegatable patch hits a...

An innovative campaign created to bridge the gap between online and real-life communities, Pepsico's vegetable patch that launched in Chicago this sum...

View article
IPA presents: The rise of the connected shopper
Events & Awards

IPA presents: The rise of the connected shopper

12y Lucy Smeddle

IPA presents: The rise of the connected shopper

The IPA is to host a panel event at the 44 Club in the coming weeks, aimed at focusing on the changing landscape of retail and the rise of the connect...

View article
Prankvertising: marketing gold or a shock too far?
Acquisition

Prankvertising: marketing gold or a shock too far?

12y Lucy Smeddle

Prankvertising: marketing gold or a shock too far?

In a bid to think up exciting and creative videos that may just - touch wood - go viral, a growing trend has emerged in the advertising industry that ...

View article
33% of social media users eschewing sites such as Facebook and Twitter
Insights

33% of social media users eschewing sites such as Facebook and Twitter

12y Lucy Smeddle

33% of social media users eschewing sites such as ...

Despite being the largest social media sites around, new research from Kantar Media has revealed that more than a third of social media users in the U...

View article
Relationships between brands and customers begin with social media
Insights

Relationships between brands and customers begin with social media

12y Lucy Smeddle

Relationships between brands and customers begin w...

Take a look at this interesting infographic compiled by the customer engagement experts at Get Satisfaction, which reveals how integral social media i...

View article
Miley and her Wrecking Ball smash their way to YouTube top spot
Insights

Miley and her Wrecking Ball smash their way to YouTube top spot

12y Lucy Smeddle

Miley and her Wrecking Ball smash their way to You...

By her own admittance, Miley Cyrus can't stop, and she won't stop... racking up those online video hits! The singer's YouTube channel has racked up a ...

View article
Mobile devices taking UK families by storm
Insights

Mobile devices taking UK families by storm

12y Lucy Smeddle

Mobile devices taking UK families by storm

According to new research from Microsoft Advertising, 30% of UK families are using devices such as smartphones and tablets to communicate with one ano...

View article
Youth 100 event sees YouTube crowned top brand for 18-24 year-olds
Events & Awards

Youth 100 event sees YouTube crowned top brand for 18-24 year-olds

12y Lucy Smeddle

Youth 100 event sees YouTube crowned top brand for...

October 10th saw The Beans Group, The Student Room and Thinkhouse host The Youth 100 2013 at the Barbican in London, where 250 innovative brands and c...

View article
Mobile ad revenues increase 145% year-on-year during first half of 2013
Headline News

Mobile ad revenues increase 145% year-on-year during first half of 2013

12y Lucy Smeddle

Mobile ad revenues increase 145% year-on-year duri...

Mobile advertising appears to have hit a turning point, with spend more than doubling during the first half of the year to drive US online ad spend to...

View article
Media failing to 'tell stories that are interesting' for young people, says Buzzfeed president
Events & Awards

Media failing to 'tell stories that are interesting' for young people, says...

12y Lucy Smeddle

Media failing to 'tell stories that are interestin...

Jon Steinberg offered both journalists and marketers interested in content marketing a few handy tips on how to improve online engagement at a recent ...

View article
One in four sales to originate from mobile devices during Christmas period
Headline News

One in four sales to originate from mobile devices during Christmas period

12y Lucy Smeddle

One in four sales to originate from mobile devices...

According to a new report from marketing network experts Affiliate Window, the number of consumers buying items via their handset is on the rise. Sept...

View article
Beer brands harness the powers of digital marketing
Acquisition

Beer brands harness the powers of digital marketing

12y Lucy Smeddle

Beer brands harness the powers of digital marketin...

In a bid to combat falling pub sales and growing competition, a number of innovative beer brands have taken to the internet to drive buzz for their pr...

View article
Dodge 'stays classy' with the help of Ron Burgundy in new online ads
Acquisition

Dodge 'stays classy' with the help of Ron Burgundy in new online ads

12y Lucy Smeddle

Dodge 'stays classy' with the help of Ron Burgundy...

A much-loved hero from one of the most quoted films of all times, 'Anchorman: The Legend of Ron Burgundy', has publicly endorsed Chrysler’s new 2014 D...

View article
Infographic reveals how to create an awesome optimised content strategy
Insights

Infographic reveals how to create an awesome optimised content strategy

12y Lucy Smeddle

Infographic reveals how to create an awesome optim...

Check out this great infographic from the team at Intergage, which reveals the 7 steps to creating a successful optimised content strategy. Read More...

View article
Apple leaps ahead of rival Pandora to introduce iTunes Radio to UK first
Disruptive MarTech

Apple leaps ahead of rival Pandora to introduce iTunes Radio to UK first

12y Lucy Smeddle

Apple leaps ahead of rival Pandora to introduce iT...

According to new reports, Apple is set to expand iTunes Radio to the UK market before its rival Pandora. Both companies allow customers to listen to a...

View article
New GoPro ad goes viral with the help of a kitten-saving fireman
Acquisition

New GoPro ad goes viral with the help of a kitten-saving fireman

12y Lucy Smeddle

New GoPro ad goes viral with the help of a kitten-...

GoPro's marketing and advertising team deserves a round of applause for the video company's latest campaign video, which features a fireman with a HD ...

View article
Digital adspend in the UK reaches £3bn during 6-month high
Headline News

Digital adspend in the UK reaches £3bn during 6-month high

12y Lucy Smeddle

Digital adspend in the UK reaches £3bn during 6-mo...

The latest Digital Adspend report from the IAB has revealed advertisers have spent a record £3.04 billion over the last 6 months to attract British co...

View article
Netflix teams up with students in a bid to boost online presence
Acquisition

Netflix teams up with students in a bid to boost online presence

12y Lucy Smeddle

Netflix teams up with students in a bid to boost o...

In a bid to enhance its online reputation, internet streaming service Netflix has launched a new student ambassador programme in the UK and Ireland th...

View article
Expert discusses imminent Twitter IPO
Insights

Expert discusses imminent Twitter IPO

12y Lucy Smeddle

Expert discusses imminent Twitter IPO

Tristan Rogers, CEO of ConcretePlatform, a provider of collaboration retail software (with clients such as Gap, Levi’s, Tesco, Wal-Mart, Marks & S...

View article
1 8 9 10 11 12 17