Confused.com launches new ad via Instagram
Acquisition

Confused.com launches new ad via Instagram

12y Lucy Smeddle

Confused.com launches new ad via Instagram

Price-comparison site Confused.com has embraced the digital age, choosing to whet its audiences' appetites by premiering a taster of its latest campai...

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Advertisers continue love affair with chickens in new LG ad
Acquisition

Advertisers continue love affair with chickens in new LG ad

12y Lucy Smeddle

Advertisers continue love affair with chickens in ...

After reporting on Mercedes Benz's recent love affair with the winged creature in a recent ad promoting the car brand's Magic Body Control technology,...

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Twitter predicted to enhance advertising appeal after stock market floatation
Headline News

Twitter predicted to enhance advertising appeal after stock market floatati...

12y Lucy Smeddle

Twitter predicted to enhance advertising appeal af...

Social media giant Twitter, which recently filed for IPO (Initial Public Offering) and hopes to raise $1bn from its public sale, is tipped to increase...

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Daily Mail advertisers under pressure as Miliband controversy continues
Acquisition

Daily Mail advertisers under pressure as Miliband controversy continues

12y Lucy Smeddle

Daily Mail advertisers under pressure as Miliband ...

After publishing accusatory stories against the late Ralph Miliband, a famous socialist and father of Labour Party Leader, Ed, The Daily Mail has face...

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Learn from the greats: how the Fortune 500 use Instagram
Headline News

Learn from the greats: how the Fortune 500 use Instagram

12y Lucy Smeddle

Learn from the greats: how the Fortune 500 use Ins...

A new report by marketing data experts, TrackMaven, has revealed the secrets behind how the Fortune 500 companies in the US utilise Instagram to grow ...

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Coca-Cola 'rolls out happiness' in latest campaign
Acquisition

Coca-Cola 'rolls out happiness' in latest campaign

12y Lucy Smeddle

Coca-Cola 'rolls out happiness' in latest campaign

As part of its recent "Where will happiness strike next?" project, Coca-Cola has released a new online ad revealing how it successfully brought some c...

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Inspiration - The Life Cycle of Ideas
Events & Awards

Inspiration - The Life Cycle of Ideas

12y Lucy Smeddle

Inspiration - The Life Cycle of Ideas

Digital Doughnut is to launch a one-day event, entitled Inspiration - The Life Cycle of Ideas, which will celebrate all things creative in business. R...

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Google launches Think Insights for UK marketers and ad agencies
Disruptive MarTech

Google launches Think Insights for UK marketers and ad agencies

12y Lucy Smeddle

Google launches Think Insights for UK marketers an...

Google has announced the creation of Think Insights, a 'one-stop shop for marketing insights and inspiration for advertisers and agencies', in a blog ...

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Mobile to represent 25% of global online ad spend by 2015
Headline News

Mobile to represent 25% of global online ad spend by 2015

12y Lucy Smeddle

Mobile to represent 25% of global online ad spend ...

Mobile continues to be one of the most dominant forces driving digital ad spend around the world, as a recent report by ZenithOptimedia reveals that i...

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Marketing salary survey results reveal quiet optimism
Insights

Marketing salary survey results reveal quiet optimism

12y Lucy Smeddle

Marketing salary survey results reveal quiet optim...

This year's Marketing Rewards salary survey, carried out by the Chartered Institute of Marketing and Croner Reward, has revealed that though salaries ...

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Joanna Lumley dons a beard for new Sky campaign
Acquisition

Joanna Lumley dons a beard for new Sky campaign

12y Lucy Smeddle

Joanna Lumley dons a beard for new Sky campaign

Sky has employed the use of national treasure Joanna Lumley for its latest campaign promoting its TV box set service. The ads will see Lumley imperson...

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Infographic highlights staggering growth of mobile marketing
Insights

Infographic highlights staggering growth of mobile marketing

12y Lucy Smeddle

Infographic highlights staggering growth of mobile...

Take a look at this great infographic created by the guys at Uberflip, which reveals some interesting insights into the realm of mobile marketing. Rea...

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Top brands increasingly making use of responsive design
Headline News

Top brands increasingly making use of responsive design

12y Lucy Smeddle

Top brands increasingly making use of responsive d...

IAB’s Mobile Optimisation Survey has revealed that a significant proportion of the highest-spending brands in the UK have been taking advantage of tec...

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Bridget Jones spoiler cause social media outrage
Media

Bridget Jones spoiler cause social media outrage

12y Lucy Smeddle

Bridget Jones spoiler cause social media outrage

Recent announcements that revealed the beloved fictional British heroine, Bridget Jones, is to be returning to our lives once more caused widespread j...

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Success dependent on coherent digital marketing strategies, 66% of marketers say
Insights

Success dependent on coherent digital marketing strategies, 66% of marketer...

12y Lucy Smeddle

Success dependent on coherent digital marketing st...

A new survey from software giant Adobe has revealed that marketers are beginning to put greater emphasis on the importance of a coherent digital marke...

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New Tumblr sees the funny side of #SMWLDN tweets
Media

New Tumblr sees the funny side of #SMWLDN tweets

12y Lucy Smeddle

New Tumblr sees the funny side of #SMWLDN tweets

A new tongue-in-cheek Tumblr blog, aptly entitled 'this is not an insight', has been set up by a creative anonymous author (or potentially authors) th...

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WeSEE reveals 56% of consumers would consider shopping via online video
Disruptive MarTech

WeSEE reveals 56% of consumers would consider shopping via online video

12y Lucy Smeddle

WeSEE reveals 56% of consumers would consider shop...

New research has revealed that 'shoppable videos' might just be the next new thing in fashion, with a fifth of men in particular saying they would be ...

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Mobile and digital adoption causes global ad spend to rise by 2.8%
Headline News

Mobile and digital adoption causes global ad spend to rise by 2.8%

12y Lucy Smeddle

Mobile and digital adoption causes global ad spend...

According to a report by eMarketer, greater adoption of digital device and online connectivity has meant global ad spending will be worth around $517....

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Facebook looks to prove the worth of its ads with new payment feature
Disruptive MarTech

Facebook looks to prove the worth of its ads with new payment feature

12y Lucy Smeddle

Facebook looks to prove the worth of its ads with ...

In a bid to prove that its in-app ads are generating purchases, social media giant Facebook is to partner with payment processors PayPal, Stripe and B...

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Infographic reveals the 'Secret Art of Digital Marketing'
Insights

Infographic reveals the 'Secret Art of Digital Marketing'

12y Lucy Smeddle

Infographic reveals the 'Secret Art of Digital Mar...

Check out this interesting set of data, created by website specialist HostGater.com, which offers a comprehensive guide to how to achieve a successfu...

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The Youth 100 to reveal top brands for 18-24 year-olds
Events & Awards

The Youth 100 to reveal top brands for 18-24 year-olds

12y Lucy Smeddle

The Youth 100 to reveal top brands for 18-24 year-...

Young? Old? Kind of in-between? Whatever age you are, Youth 100 aims to offer advertising and brand experts in-depth insight into the minds of young p...

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UK consumers first in the world to share more on mobile than desktop
Headline News

UK consumers first in the world to share more on mobile than desktop

12y Lucy Smeddle

UK consumers first in the world to share more on m...

New research conducted by RadiumOne has revealed that European countries such as the UK and France are ahead of the US in sharing more information via...

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New Adobe ad pokes fun at confused digital marketing strategies
Acquisition

New Adobe ad pokes fun at confused digital marketing strategies

12y Lucy Smeddle

New Adobe ad pokes fun at confused digital marketi...

The advert comes with a 'WARNING: Keep advertising out of the reach of children' label attached. Check it out here. Read More...

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Majority of social ad budgets reserved for Facebook, reveals new report
Insights

Majority of social ad budgets reserved for Facebook, reveals new report

12y Lucy Smeddle

Majority of social ad budgets reserved for Faceboo...

Businesses are reportedly spending over 40% of their social advertising budgets on Facebook, with only 18% of budgets reserved for LinkedIn and 17% fo...

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Apple wins pride of place in this year’s CoolBrands survey
Insights

Apple wins pride of place in this year’s CoolBrands survey

12y Lucy Smeddle

Apple wins pride of place in this year’s CoolBrand...

Apple has pipped luxury car manufacturer Aston Martin to the post and won the top spot in this year’s CoolBrands list. Read More...

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IAB UK presents Engage 2013: The Human Touch
Events & Awards

IAB UK presents Engage 2013: The Human Touch

12y Lucy Smeddle

IAB UK presents Engage 2013: The Human Touch

Engage 2013, The Internet Advertising Bureau UK's (IAB) annual conference, is to be held on October 17th at the Barbican Centre, and will see advertis...

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Ryanair embraces digital marketing with new revamp
Acquisition

Ryanair embraces digital marketing with new revamp

12y Lucy Smeddle

Ryanair embraces digital marketing with new revamp

Low-cost airline Ryanair has finally jumped on the digital bandwagon to reveal a new website and digital marketing strategy, which sees the company ma...

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