Voting opens for Future 5 Awards
Events & Awards

Voting opens for Future 5 Awards

13y Lucy Smeddle

Voting opens for Future 5 Awards

Brand Republic has opened voting for its Future 5 Awards, which were created in order to celebrate the most inventive and creative campaigns to have g...

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The death of SEO: do you believe it?
Insights

The death of SEO: do you believe it?

13y Lucy Smeddle

The death of SEO: do you believe it?

To celebrate, mourn, or not believe that Search Engine Optimisation is a thing of the past? Check out the debate here. Read More...

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Brands jump on board Royal birth to execute perfectly planned campaigns
Acquisition

Brands jump on board Royal birth to execute perfectly planned campaigns

13y Lucy Smeddle

Brands jump on board Royal birth to execute perfec...

In a bid to show off both their creativity and flexibility, brands have been adapting their online ads to pay homage to the latest member of the Royal...

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New research reveals UK digital economy is 40% larger than official estimates
Headline News

New research reveals UK digital economy is 40% larger than official estimat...

13y Lucy Smeddle

New research reveals UK digital economy is 40% lar...

Co-authored by the Growth Intelligence and NIESR, the ‘Mapping the UK’s digital economy with Big Data’ report looked at five billion data points to re...

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Growing multiscreening trend helps out UK retail market
Insights

Growing multiscreening trend helps out UK retail market

13y Lucy Smeddle

Growing multiscreening trend helps out UK retail m...

A new report by BRC and Google has revealed that overall retail search volumes in Q2 2013 grew by 15% compared to this time last year, with tablet sea...

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Digital marketers must rush to keep up with new search technology, urges Google head
Disruptive MarTech

Digital marketers must rush to keep up with new search technology, urges Go...

13y Lucy Smeddle

Digital marketers must rush to keep up with new se...

Speaking at a recent Internet Advertising Bureau (IAB) event, Google's head of agency sales, Matt Bush, commented that constant developments in the wa...

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New research by Sticky reveals 77% of online ads are never seen
Insights

New research by Sticky reveals 77% of online ads are never seen

13y Lucy Smeddle

New research by Sticky reveals 77% of online ads a...

Sticky, a global media tech company, tracked 500 consumers across 25 different websites with 25 different brand ads and found that 77% of online displ...

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Qualcomm imagines a world without mobile technology
Disruptive MarTech

Qualcomm imagines a world without mobile technology

13y Lucy Smeddle

Qualcomm imagines a world without mobile technolog...

Take a look at this great video created by mobile experts Qualcomm, who imagine what a 'World Without Mobile' would look like. Read More...

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Nominations for the Dadi Awards revealed
Events & Awards

Nominations for the Dadi Awards revealed

13y Lucy Smeddle

Nominations for the Dadi Awards revealed

Nominations for the 7th ever Dadis (The Drum awards for the digital industries) have been revealed, The Drum announced earlier today. Read More...

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European Commission demands greater cyber security to restore trust in digital
Disruptive MarTech

European Commission demands greater cyber security to restore trust in digi...

13y Lucy Smeddle

European Commission demands greater cyber security...

Bosses from the European Commission are calling for increased improvements in cyber security, lest the EU fall behind others in the technology drive, ...

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Watchdog bans Renault's new Va Va Voom video featuring burlesque dancers
Acquisition

Watchdog bans Renault's new Va Va Voom video featuring burlesque dancers

13y Lucy Smeddle

Watchdog bans Renault's new Va Va Voom video featu...

The Advertising Standards Authority (ASA) has ruled that the new YouTube advert, which features women in their underwear, objectifies women, and has b...

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UK embraces TV and internet as favourite media sources
Insights

UK embraces TV and internet as favourite media sources

13y Lucy Smeddle

UK embraces TV and internet as favourite media sou...

New research into where UK audience loyalty lies in terms of media consumption has revealed that TV remains ahead, with online consumption showing the...

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Marketers vs Consumers: thoughts on digital marketing
Insights

Marketers vs Consumers: thoughts on digital marketing

13y Lucy Smeddle

Marketers vs Consumers: thoughts on digital market...

Check out this infographic created by Economist Intelligence Unit (EIU) and The Guardian, which reveals where marketer and consumer perceptions on abo...

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Millennials and their influence over the changing landscape of digital marketing
Insights

Millennials and their influence over the changing landscape of digital mark...

13y Lucy Smeddle

Millennials and their influence over the changing ...

A new infographic released by CMS Wire explains the relationship between Generation X and the digital marketing industry. Read More...

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New report reveals UK marketing budgets at highest rate since 2007
Insights

New report reveals UK marketing budgets at highest rate since 2007

13y Lucy Smeddle

New report reveals UK marketing budgets at highest...

Recent research conducted by advertising body, IPA, has revealed that an increasing amount of money is being pumped into marketing budgets, as compani...

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Half the UK to get on board social media trend in 2013
Headline News

Half the UK to get on board social media trend in 2013

13y Lucy Smeddle

Half the UK to get on board social media trend in ...

A new report by eMarketer has revealed that half the UK population will make use of social media this year, with 55.6% predicted to utilise the trend ...

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Increase in internet and mobile adspend playing central role in UK advertising boom
Insights

Increase in internet and mobile adspend playing central role in UK advertis...

13y Lucy Smeddle

Increase in internet and mobile adspend playing ce...

Mobile and internet adspend was the main reason behind growth in UK advertising overall in the first quarter of 2013, a new report from the Advertisin...

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Twitter to experiment with a new way of targeting promoted tweets
Acquisition

Twitter to experiment with a new way of targeting promoted tweets

13y Lucy Smeddle

Twitter to experiment with a new way of targeting ...

Social media giant Twitter has announced it will be experimenting with a new way of enhancing the effectiveness of promoted Tweets, by allowing brands...

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New report reveals UK mobile penetration has reached 97%
Insights

New report reveals UK mobile penetration has reached 97%

13y Lucy Smeddle

New report reveals UK mobile penetration has reach...

Research conducted by Velti, in partnership with Econsultancy, has revealed interesting new stats about mobile phone usage in the UK and beyond. Read ...

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Brands increasingly utilising Instagram as a marketing tool
Media

Brands increasingly utilising Instagram as a marketing tool

13y Lucy Smeddle

Brands increasingly utilising Instagram as a marke...

Quickly understanding the need to jump on board emerging social media trends to grab the attention of savvy consumers, Brands are finally realising th...

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Digital skills gap increases as latest figures revealed
Media

Digital skills gap increases as latest figures revealed

13y Lucy Smeddle

Digital skills gap increases as latest figures rev...

Latest figures released by The Association of Professional Staffing Companies (APSCo) have revealed huge gaps in the marketing and media recruitment s...

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Overburdened marketers increasingly seeking help from digital agencies
Media

Overburdened marketers increasingly seeking help from digital agencies

13y Lucy Smeddle

Overburdened marketers increasingly seeking help f...

A recent report by marketing production services firm Charterhouse has revealed that the increasing importance of social media and brand awareness on ...

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RIP Google Reader: digital marketers forced to get their news elsewhere
Media

RIP Google Reader: digital marketers forced to get their news elsewhere

13y Lucy Smeddle

RIP Google Reader: digital marketers forced to get...

Google Reader was finally put to rest yesterday as its service, first launched in 2005, joins the heap of other abandoned Google products, including G...

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Global survey reveals 95% of people comfortable browsing internet on their mobile
Media

Global survey reveals 95% of people comfortable browsing internet on their ...

13y Lucy Smeddle

Global survey reveals 95% of people comfortable br...

A new survey by Netbiscuits has revealed a number of interesting factors about mobile users, including the fact that a quarter of consumers now browse...

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Facebook changes its digital marketing policy amid advertising concerns
Media

Facebook changes its digital marketing policy amid advertising concerns

13y Lucy Smeddle

Facebook changes its digital marketing policy amid...

Facebook has announced it will be changing its policy regarding which ads appear next to what online content. Read More...

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Adobe to buy digital marketing firm Neolane for $600m
Media

Adobe to buy digital marketing firm Neolane for $600m

13y Lucy Smeddle

Adobe to buy digital marketing firm Neolane for $6...

Adobe has further added to its digital capabilities by announcing it will be purchasing Neolane, a company that specialises in cross-channel campaign ...

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Mobile sales and conversions low due to security concerns
Media

Mobile sales and conversions low due to security concerns

13y Lucy Smeddle

Mobile sales and conversions low due to security c...

New research by Econsultancy has revealed that a significant number of consumers prefer to purchase items on desktops rather than mobile devices. Read...

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