The CES expo hall and a new Sheraton campaign point to drones becoming a hot-ticket for consumers item in the near future. Can the same be said for ma...
View articleBrands have shown that you don't necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz. Re...
View articleFor the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...
View articleA Brooklyn man's live-in girlfriend knew her Christmas present based on Amazon recommendations. Has targeting become too sophisticated? Read More...
View articleAll signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - tha...
View articleNative advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as exampl...
View articleVon Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank see...
View articleDigital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity....
View articleSocial media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shoppi...
View articleAd blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...
View articleNative ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...
View articleRelevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Med...
View articleDuring his opening keynote at ClickZ Live Chicago, Hasbro's Victor Lee discussed the fearlessness it takes to get ahead in digital marketing - an indu...
View articleMarriott has ramped up its content marketing since becoming the first hotel brand to launch its own content studio. A year later, the chain is filming...
View articleBy denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holi...
View articleStarbucks' plain red holiday cup has been oddly polarizing. But rather than defend itself against the controversy, the brand came out ahead by letting...
View articleResponses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none of...
View articleEach year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social an...
View articleWith so many marketers utilizing video these days, it's becoming harder to stand out. Interactive videos solve that problem, while also naturally incr...
View articleEveryone knows that social media influencers are often better at reaching people than celebrities. Here are five steps for implementing campaigns with...
View articleFighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and...
View articleThough our profile subjects are typically from brands and agencies, ClickZ recently caught up with Chester Cheetah to discuss his mayoral campaign, hi...
View articleThough creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically. Read Mo...
View articleClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipot...
View articleMost advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily n...
View articleNobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands lik...
View articleA new app adds GIFs to Instagram's list of video offerings for advertisers. Creating content that's inherently shareable is one way marketers can use ...
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