The micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses...
View articleA joint study by Facebook, Adaptly, and Refinery29 shows that sequencing ads result in more conversions than call-to-action (CTA) messages. So how can...
View articleThe platform has released a new analytics dashboard that offers advertisers measurable insights into how their organic, aka not-paid-for, tweets are p...
View articleWeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve...
View articleIn Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pint...
View articleA new study shows that ads in digital magazines are just as effective as print magazine ads, with household products earning the highest average reade...
View articleMobile game Cookie Run has been working closely with messaging apps to generate revenue for both its messaging partners and its parent company Devsist...
View articleA Nielsen report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average numb...
View articleThe social network has agreed to purchase video ad-tech start-up LiveRail, a move indicating the company is expanding its ad business outside its own ...
View articleThe platform has developed a number of new features, among them "Loop Counts," a new metric that allows Vine users to observe in real time how popular...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during June. Read More...
View articleMarketers can now start to transact on viewable impressions for video ads, as the MRC officially gives green light. Read More...
View articleThe social media giant’s two new enhancements make remarketing on Facebook more powerful. So how can marketers benefit from the new features? Read Mor...
View articleA joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should ...
View articleThe location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more ...
View articleNow, publishers who use MoPub can manage multiple native ad networks instead of just a single ad source. Will this new feature pose a threat to Facebo...
View articleA recent report from Sharethrough shows that branded editorial content on owned sites has attracted the lion’s share, almost 70 percent, of editorial ...
View articleAdvertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Read More...
View articleBy acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently. Read ...
View articleThe video-sharing platform shares its list of the best-performing video ads in the Asia-Pacific region (APAC) for the second quarter of 2014, and reve...
View articleThe company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands. Read More...
View articleThe blogging site will run sponsored content on parent company Yahoo's owned-and-operated sites. Is it a good monetization strategy? Read More...
View articleThe Weather Company and Twitter have partnered to allow brands and marketers to tap into weather data to better target users. Read More...
View articleThe majority of brands are highly involved in social media content production, but few of them actually test the content before deployment, says the A...
View articleBased on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectivel...
View articleAfter abandoning its Poke app last month, Facebook mistakenly released its new mobile product to rival Snapchat, and then pulled it – but the social n...
View article"Pay more to reach more" seems to be the new name of the game. No matter whether brands use organic reach or paid reach, they need to create sharable ...
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