New research conducted by B2B advertising experts Maxus for Business and LinkedIn has revealed that a staggering 70% of professionals do not believe B2B businesses understand how to communicate with them online via social media, despite two in three business people desiring social relationships with B2B brands.
New research conducted by B2B advertising experts Maxus for Business and LinkedIn has revealed that a staggering 70% of professionals do not believe B2B businesses understand how to communicate with them online via social media, despite two in three business people desiring social relationships with B2B brands.
As well as hoping for online relationships with these brands, the research also highlights that 86% of respondents want B2B brands to share news on the company, with 79% hoping to hear about promotions and 70% looking to be kept up-to-date with insights.
LinkedIn was found to be the most trusted and preferred network for B2B communications, but many professionals within these companies are finding themselves locked out of the conversation, with one in four having no/restricted access to social media at work.
Companies within these sectors are encouraged to modernise and understand the benefits that social media can bring, from brand awareness to putting themselves on the radars of potential clients online.
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