Spotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Read More...
View articleGoogle Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Read More...
View articleSince the demand for analytics professionals outweighs the supply, this columnists outlines which roles are best kept in-house and which ones you shou...
View articleThe real world of data in advertising is complex and varied - is it available, not available or does it need to be generated in a customized way? Read...
View articleData algorithms should be focused on that one metric you need most - the "golden metric" - which also happens to be the one metric complex analytics o...
View articleBecause of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly. Rea...
View articleDespite the self-admittedly clickbait title, this columnist's new book is about the things that digital innovations has eclipsed, many of which were o...
View articleDuring its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within app...
View articleHaving grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...
View articleSmartphones and social media have made everyone aware of recent police brutality, but it's still happening. This illustrates the disconnect between da...
View articleCustomer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that wil...
View articleBrands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers' established ...
View articleAn updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions. Read More...
View articleAn Australian journalist has won the right to obtain his metadata from telco provider Telstra, creating an increasingly murky definition of what const...
View articleAs technology advances, more and more things in our daily lives will be just a push-button order away. Should the convergence of data and intelligence...
View articleA recent client analysis taught columnist David Sprinkle that marketers must trust the data, not necessarily their instincts! Read More...
View articleThese five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Read More...
View articleCreating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion ...
View articleIn order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. ...
View articleFoursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Read...
View articleReal-time content can certainly be valuable, but there's a place for archival content in your marketing strategy as well. Read More...
View articleNew technologies are allowing marketers to adopt a more experimental mindset when it comes to collecting, analyzing, and acting on their users' data. ...
View articleNetflix has arrived in Australia and could use its data mining capabilities to provide stronger and more "snackable" video content to its users, makin...
View articleRetargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential...
View articleSpeaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and t...
View articleIn his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimizat...
View articleIf you can avoid these five common mistakes when deploying your analytics, you will save yourselves, and your clients, a lot of trouble. Read More...
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