At today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consum...
View articleThe future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targe...
View articleThere is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long...
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View articleThe collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marke...
View articleBefore you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best...
View articlePandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Rea...
View articleWith the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Read More...
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View articleCreating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do ...
View articlePositive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasi...
View articleMore and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. Read More...
View articleTwitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...
View articleThere are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems. Rea...
View articleThere is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it...
View articleArtificial intelligence is not just the stuff of science-fiction movies anymore, but what problems does it present for marketers? Read More...
View articleThis Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready? Read More...
View articleMany things can go wrong in the world of digital analytics. Here are four common problems, personified as the four horsemen, and tips for how you can ...
View articleConvergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt...
View articleColumnist Zac Martin gives his tips for better reporting on return on investment (ROI). Read More...
View articleWeb analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site. Read More...
View articleThe year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Read More...
View articleIf you're looking for new ways to optimize conversions on your site, customized reports from Google Analytics may be able to help. Read More...
View articleWhen done correctly Web tracking can actually be beneficial to both users and marketers - are you convinced? Read More...
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