The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Read More...
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View articleAn agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report. Read...
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View articleThe former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing ...
View articleA look at why personal engagement with brands matters, and my wish list for where digital marketers should focus more attention on in 2014. Read More...
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View articleBritish Airways, Pepsi, and Singaporean brand New Moon use WeChat and TMall to celebrate Chinese New Year. Read More...
View articleLeveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth. Re...
View articleGlobal advertisers are increasing search spend in China, but so are Chinese gaming companies tapping Kenshoo's search and social to reach audiences ov...
View articleOMD executive Bhasker Jaiswal thinks so, and he shares four tips to help marketers develop a multiscreen media plan in China. Read More...
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View articleThe impact of digital technology and media proliferation on marketing has largely been to streamline and increase the efficiencies of existing methods...
View articleOnce the technology of sci-fi writers and more recently hard-core gamers, next-gen virtual reality headsets is beginning to open a whole new world of ...
View articleConsider these top tips for approaching and working with bloggers and key opinion leaders in China. Read More...
View articleFind out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging soci...
View articleProgrammatic buying simplified. Read More...
View articleRetargeting is still a relatively new marketing tool that advertisers are getting better at using but here's why it's not creepy. Read More...
View articleEvery brand is unique, but there are some basic things every brand should consider. Read More...
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