Is Your Mobile Site SEO Optimized?
Asia

Is Your Mobile Site SEO Optimized?

14y Luke Janich

Is Your Mobile Site SEO Optimized?

Consider these best practices to kick start your mobile SEO efforts. Read More...

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It's Time for Digital to Go Physical!
Asia

It's Time for Digital to Go Physical!

14y Vivek Bhargava

It's Time for Digital to Go Physical!

Cellphones and mobile devices have enabled engagement with customers to a whole new level but are brands prepared to use this effectively? Read More...

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From Social to Mockumentary: The Marketing Journey of Benefit Cosmetics
Asia

From Social to Mockumentary: The Marketing Journey of Benefit Cosmetics

14y Rudi Leung

From Social to Mockumentary: The Marketing Journey...

In Shanghai to attend the premiere of my client's new film, I quizzed the company about its social media strategy. Read More...

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Puma Leverages Social Graph to Promote Spring-Summer Collection
Asia

Puma Leverages Social Graph to Promote Spring-Summer Collection

14y Adaline Lau

Puma Leverages Social Graph to Promote Spring-Summ...

German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Read More...

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Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy
Asia

Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy

14y Simon Small

Dominant Devices: Dramatically Increase the ROI of...

Optimizing content for model variations can be costly and difficult to maintain. Consider this approach. Read More...

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The Fundamentals of Mobile Email Strategy
Asia

The Fundamentals of Mobile Email Strategy

14y Ohad Hecht

The Fundamentals of Mobile Email Strategy

Consider these behavioral and penetration stats when your boss asks why your company needs a mobile email strategy. Read More...

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The Truly Mobile Relationship
Asia

The Truly Mobile Relationship

14y Stephen Hay

The Truly Mobile Relationship

Mobile has become an essential part of interaction from shopping and traveling to socializing. I'll share with you what consumer brands should be doin...

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Baidu: We Do Semantic Search Better Than Google
Asia

Baidu: We Do Semantic Search Better Than Google

14y Adaline Lau

Baidu: We Do Semantic Search Better Than Google

Google unveiled its Knowledge Graph recently, which it called the "first step in the next generation of search." Baidu isn't impressed, saying Google'...

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Deep Dive Into Naver's Paid Search Platform
Asia

Deep Dive Into Naver's Paid Search Platform

14y Mark Kum

Deep Dive Into Naver's Paid Search Platform

I'll show you how paid search works in Naver by comparing it with Google AdWords. Read More...

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Google vs. Local Competitors in Asian Markets
Asia

Google vs. Local Competitors in Asian Markets

14y Christian Arno

Google vs. Local Competitors in Asian Markets

If you want to make inroads for your search campaigns in Asia, it's important to know which local competitors are worth your time and effort. Here's a...

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Creating Brand Advocacy Through Surprise and Delight Moments
Asia

Creating Brand Advocacy Through Surprise and Delight Moments

14y Vincent Teo

Creating Brand Advocacy Through Surprise and Delig...

Many brands like KLM, Coca-Cola, and Kleenex are going the extra mile to build positive word of mouth with customers and win new fans. Here's how. Rea...

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How to Set Up a Mobile Search Campaign in Asia
Asia

How to Set Up a Mobile Search Campaign in Asia

14y Prabhvir Sahmey

How to Set Up a Mobile Search Campaign in Asia

A best practice guideline to setting up your mobile search campaign. Read More...

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The New Age of Data Marketing
Asia

The New Age of Data Marketing

14y Matt Harty

The New Age of Data Marketing

It is important for us to ask: just because we can target people, should we? Read More...

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Dissecting the Social Media 'Like'
Asia

Dissecting the Social Media 'Like'

14y Brandon Cheung

Dissecting the Social Media 'Like'

Why do people like things to begin with? Consider this framework for your marketing strategy. Read More...

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Mobile Marketing in Emerging Markets - What You Need to Know
Asia

Mobile Marketing in Emerging Markets - What You Need to Know

14y Vikas Gulati

Mobile Marketing in Emerging Markets - What You Ne...

Five things every marketer should know about mobile in emerging markets. Read More...

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Review: SES Shanghai 2012
Analytics

Review: SES Shanghai 2012

14y Eddie Choi

Review: SES Shanghai 2012

My afterthought of the event held in China last month. Read More

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6 Tips for Driving E-Commerce Success in Japan
Asia

6 Tips for Driving E-Commerce Success in Japan

14y Andy Radovic

6 Tips for Driving E-Commerce Success in Japan

E-commerce is big business in Japan and there's huge opportunity to actively engage via mobile-friendly platforms. Read More...

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Pinterest Could Expand Into Asia Pacific
Asia

Pinterest Could Expand Into Asia Pacific

14y Anna Maria Virzi

Pinterest Could Expand Into Asia Pacific

Japanese e-commerce giant leads a $100 million investment in the social network. Read More...

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Europe and Asia: Email Marketing on Two Continents
Asia

Europe and Asia: Email Marketing on Two Continents

14y Jonas Blanck

Europe and Asia: Email Marketing on Two Continents

How Asia can look to Europe and Europe to Asia for email marketing best practices. Read More...

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Approaches to Information Architecture and Digital Campaigns
Asia

Approaches to Information Architecture and Digital Campaigns

14y Adrian Lee

Approaches to Information Architecture and Digital...

Three practical tips to tackling IA and usability for your digital campaigns under time and budget constraints. Read More...

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Interest vs. Social in Japan
Asia

Interest vs. Social in Japan

14y Jeff Lippold

Interest vs. Social in Japan

How the interest graph has shaped the Japanese social media landscape Read More...

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Core Principles for Email Marketing in India
Asia

Core Principles for Email Marketing in India

14y RP Singh

Core Principles for Email Marketing in India

Email marketing has become the most abused word in the digital media ecosystem in India. But first, let's get back to basics. Read More...

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5 Things Asian Companies Should Do When Targeting the U.S. Market
Asia

5 Things Asian Companies Should Do When Targeting the U.S. Market

14y Motoko Hunt

5 Things Asian Companies Should Do When Targeting ...

These tips will show you how to successfully launch your site in the American market. Read More...

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The Web Analyst Job
Analytics

The Web Analyst Job

14y Gordon Choi

The Web Analyst Job

An overview of what a web analyst is required to know and do today. Read More...

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Web Science and Rocket Design
Asia

Web Science and Rocket Design

14y Nic Tinworth

Web Science and Rocket Design

Reality check - users don't care how awesome your website looks, especially if they can't find what they are looking for. Consider the user-centred ap...

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The Next Big Thing in Local Mobile Marketing
Asia

The Next Big Thing in Local Mobile Marketing

14y Andy Chang

The Next Big Thing in Local Mobile Marketing

Move over Groupon. Mobile loyalty programs will be everywhere in a few years time. Here's why. Read More...

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Future of TV
Asia

Future of TV

14y Pushkar Sane

Future of TV

To be born again, TV must die first. Read More

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