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View articleWith market saturation in top tier cities, the Yangtze Study is a large-scale research to find out digital habits in China's lower tier cities and its...
View articleIs the method of brands offering incentives to spike 'likes' and fans on social platforms sustainable? Using Surf Excel as an example, I'll show why i...
View articleResearch underscores why brands marketers must connect with consumers on the social network. YouTube matters, too. Read More...
View articleToo much emphasis is placed on audience reach when brand campaigns are developed and this poses a significant danger to marketers. Here's why. Read Mo...
View articleBrands do not need to be always on in every moment of a consumer's day. But here's how to win their hearts via mobile. Read More...
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